Blogs
Microsoft Ignite 2025: the ‘need-to-know’ highlights
Catch our comprehensive summary of the highlights from Microsoft Ignite 2025, combined with the resources and links you need to dig into the detail!
Azure Migrate and Modernise (AMM) is designed to help organisations move their existing applications and workloads into the Azure cloud, by providing technical guidance, tools and financial support.
When you have customers with an appetite for cloud migration and modernisation, your cloud solutions distributor should be able to advise you on how to access the AMM program.
But what happens after that?
If your current distributor only provides an introduction or a referral to third parties to manage the full cloud migration process, it’s time to talk to Crayon.
In APAC, Crayon’s in-house cloud migration expertise and services are in place to fully enable our partners and their customers to confidently make the move to Microsoft Azure. We provide everything our partners need to leverage the AMM program from start to finish, as a true, strategic value-add.
That means our partners get expert Microsoft-certified solutions to assess, migrate, and modernise Azure deployments—complementary and customised for your needs.
Our AMM team provides partners with end-to-end program activation, enablement and delivery of Azure cloud migration projects. This includes funding applications for eligible partners, access to sales and marketing resources, and hands-on technical delivery.

Crayon is a qualified Microsoft Cloud Solutions Partner and one of the few distributors to hold 6/6 Solutions Partner designations as per the new MCPP Microsoft Cloud Partner Program (MCPP).
Crayon’s in-house technical experts ensure you’re fully enabled with Microsoft-certified solutions to assess, migrate, and modernise your Azure deployments. Further, we’ll work with you to customise Azure deployments to meet the specific needs of your customers.
Our approach to every migration project is grounded in best practice and follows Microsoft’s Cloud Adoption Framework for Azure. Every partner in the AMM program is fully supported through every stage of an Azure migration project, including discovery, assessment, planning and migration, and post-migration.
A great Azure cloud migration is just the start of the benefits of engaging with Crayon in the AMM program.
We combine our unparalleled expertise as an Azure Expert MSP with a proven track record in cloud cost optimisation.

With Crayon, you can be assured that new Azure cloud environments are set up for simple and fast monitoring of cloud consumption, spend management and performance optimisation.
Our entire approach is built around reducing the complexity of cloud migrations and maximising cost efficiencies.
That’s great for your team, and your customers.

Ensure that all components are functioning correctly in the new environment.
Adjust and optimise configurations to maximize performance and cost-efficiency.
Modify applications to take advantage of cloud-native features and services.
Integrate with other Azure services to enhance functionality and performance.
Implement practices for ongoing monitoring, optimisation, and scaling.
Reduced Risk
Minimise the risks associated with migration through structured planning and expert support.
Lower upfront costs with value-add support from our inhouse AMM team, and potential long-term savings through optimised cloud operations.
Access to Crayon’s cloud Technology Advisory Group, solution architects, technical experts and resources to ensure a smooth transition.
Post-Migration Support: Provide ongoing support to address any issues that arise after migration.
Cost Management: Monitor and manage cloud costs to ensure the organization stays within budget.
Performance Tuning: Continually optimise workloads and applications to enhance performance and efficiency.
Continued enablement, solution and sales enablement, and assistance with GTM planning to help you secure ongoing Azure revenue.

If you have customers that need to modernise their operations and you’re considering migrating them to the cloud, let’s talk about how we can help you make great things happen with AMM.
Register your interest in the AMM Program or get in touch with the Cloud Technology Advisory Group for more information by emailing TAG.cloud@crayon.com
Blogs
Catch our comprehensive summary of the highlights from Microsoft Ignite 2025, combined with the resources and links you need to dig into the detail!
Training
In our latest webinar, our in-house Modern Work experts Jye Wong and Ksenia Turner will run you through a practical refresher on Solution Partner Designations; what they are, why they matter and how to get started.
Sales and Marketing
Business leaders don't live in the tools. They live in the outcomes. The metrics they care about most are not always limited to compliance and risk. So how do you connect data protection to the big-ticket objectives, when they're less obvious? Our in-house pre-sales expert, Michael Brooke explains.
Guides and eBooks
As SMBs mature in the Data Protection lifecycle, they need help to optimise spend, reduce the compliance burden and ensure results align to business objectives. The third installment of our Data Protection Playbook series provides practical guidance for partners on how to address emerging pressure and connect ongoing investment to measurable business value.
Training
Copilot Agents: what are they and how do they differ from AI assistants and chatbots? Our in-house Copilot expert Ksenia Turner explains the use cases and service opportunities for partners.
Blogs
Fragmented data protection systems and processes create compliance proof-gaps for SMB customers. Scott Hagenus, Director, Cybersecurity here at Crayon explains.
Guides and eBooks
How can partners help their SMB customers to move from silos of security and continuity to a more cohesive, measurable and insurable data protection framework? The second edition in our Data Protection Playbook series maps out their journey, and yours.
Sales and Marketing
Ever wonder why a pitch has some IT Managers leaning forward, while others glaze over? Michael Brooke, Cybersecurity Pre-Sales Lead offers some insight on how to tune your approach to chime with different technical mindsets.
Vendor Announcements
Copilot for Business has landed at Microsoft Ignite 2025, levelling the GenAI playing field for SMB customers. Learn all about it from our man on the ground, Andreas Bergman.
Press Release
Press Release
Blogs
As cybersecurity and continuity converge in platforms and in practice, partners need new playbooks to address modern Data Protection standards. Our in-house cybersecurity pre-sales lead, Michael Brooke explains why.
Guides and eBooks
What triggers an SMB customer to begin exploring their need for better Data Protection? The first of our four Data Protection Playbooks for partners breaks down how to position and win in the Pre-Adoption and Exploration stage.
Insights
Data Protection priorities are shifting for SMBs. Ramp up your ability to respond with curated insights, articles and resources to help you guide every customer conversation with confidence.
Partner Spotlight
In this Partner Spotlight, Acceltech Managing Director Ivy Tarrobago shares how Crayon’s responsive support enhances client outcomes and business growth.
Whitepapers
Data Protection is a must for all SMBs but how can partners align solution investment with critical business objectives? Our latest paper shows you how.
Press Release
Crayon has been recognised with a huge double win at the CRN Channel Asia awards ceremony.
Insights
All the latest insights, articles and resources on M365 Copilot, curated into one place.
Insights
SMB customers are storing greater volumes of sensitive data in more places than ever. Secure backup and recovery practices are essential to how they protect it.
Partner Spotlight
Bigfish Technology saved AU$20,000 on its annual Microsoft licensing after one call with Crayon and has since built a strong partnership that enabled Bigfish to get access to Crayon’s expertise and vendor ecosystem.
Insights
Insider risk is a subtle and continuous challenge for SMB customers. Turn it into a manageable and quantifiable aspect of their Data Protection strategy.
Blogs
From rethinking backup to governance frameworks and behavioural analytics, what's involved in building a complete Data Protection strategy for SMB customers?
Insights
We explore the evolution of Microsoft's channel strategy over the past ten years, and what can be learned by viewing it through a Value Cycle lens.
Guides and eBooks
The Microsoft Fabric Partner Guide curates our recent articles, videos and resources to accelerate Crayon partner learning.
Insights
Support your cybersecurity game plans with our top picks of new and updated risk and resilience resources.
News
Blogs
From scrappy start-up to part of a global cloud powerhouse, disruption is in our DNA.
Company Announcements
Crayon will handle all order processes for VMware Cloud Service Provider (VCSP) Pinnacle and Premier partners in the region.
Vendor Announcements
Nominate your customers for the Azure Migrate & Modernise program, and we'll help you assess eligibility for a funded migration to Azure cloud.
Blogs
When it comes to SPLA compliance, it’s far better to be transparent than to be exposed. Find out why and how Crayon can help.
Blogs
Blogs
Crayon cloud security assessments help partners lock down M365 and Azure environments and build profitable cybersecurity practices. Learn how.
Blogs
Catch our comprehensive summary of the highlights from Microsoft Ignite 2025, combined with the resources and links you need to dig into the detail!
Training
In our latest webinar, our in-house Modern Work experts Jye Wong and Ksenia Turner will run you through a practical refresher on Solution Partner Designations; what they are, why they matter and how to get started.
Sales and Marketing
Business leaders don't live in the tools. They live in the outcomes. The metrics they care about most are not always limited to compliance and risk. So how do you connect data protection to the big-ticket objectives, when they're less obvious? Our in-house pre-sales expert, Michael Brooke explains.
Guides and eBooks
As SMBs mature in the Data Protection lifecycle, they need help to optimise spend, reduce the compliance burden and ensure results align to business objectives. The third installment of our Data Protection Playbook series provides practical guidance for partners on how to address emerging pressure and connect ongoing investment to measurable business value.
Training
Copilot Agents: what are they and how do they differ from AI assistants and chatbots? Our in-house Copilot expert Ksenia Turner explains the use cases and service opportunities for partners.
Blogs
Fragmented data protection systems and processes create compliance proof-gaps for SMB customers. Scott Hagenus, Director, Cybersecurity here at Crayon explains.
Guides and eBooks
How can partners help their SMB customers to move from silos of security and continuity to a more cohesive, measurable and insurable data protection framework? The second edition in our Data Protection Playbook series maps out their journey, and yours.
Sales and Marketing
Ever wonder why a pitch has some IT Managers leaning forward, while others glaze over? Michael Brooke, Cybersecurity Pre-Sales Lead offers some insight on how to tune your approach to chime with different technical mindsets.
Vendor Announcements
Copilot for Business has landed at Microsoft Ignite 2025, levelling the GenAI playing field for SMB customers. Learn all about it from our man on the ground, Andreas Bergman.
Press Release
Press Release
Blogs
As cybersecurity and continuity converge in platforms and in practice, partners need new playbooks to address modern Data Protection standards. Our in-house cybersecurity pre-sales lead, Michael Brooke explains why.
Guides and eBooks
What triggers an SMB customer to begin exploring their need for better Data Protection? The first of our four Data Protection Playbooks for partners breaks down how to position and win in the Pre-Adoption and Exploration stage.
Insights
Data Protection priorities are shifting for SMBs. Ramp up your ability to respond with curated insights, articles and resources to help you guide every customer conversation with confidence.
Partner Spotlight
In this Partner Spotlight, Acceltech Managing Director Ivy Tarrobago shares how Crayon’s responsive support enhances client outcomes and business growth.
Whitepapers
Data Protection is a must for all SMBs but how can partners align solution investment with critical business objectives? Our latest paper shows you how.
Press Release
Crayon has been recognised with a huge double win at the CRN Channel Asia awards ceremony.
Insights
All the latest insights, articles and resources on M365 Copilot, curated into one place.
Insights
SMB customers are storing greater volumes of sensitive data in more places than ever. Secure backup and recovery practices are essential to how they protect it.
Partner Spotlight
Bigfish Technology saved AU$20,000 on its annual Microsoft licensing after one call with Crayon and has since built a strong partnership that enabled Bigfish to get access to Crayon’s expertise and vendor ecosystem.
Insights
Insider risk is a subtle and continuous challenge for SMB customers. Turn it into a manageable and quantifiable aspect of their Data Protection strategy.
Blogs
From rethinking backup to governance frameworks and behavioural analytics, what's involved in building a complete Data Protection strategy for SMB customers?
Insights
We explore the evolution of Microsoft's channel strategy over the past ten years, and what can be learned by viewing it through a Value Cycle lens.
Guides and eBooks
The Microsoft Fabric Partner Guide curates our recent articles, videos and resources to accelerate Crayon partner learning.
Business
Find out why Veeam Immutable Backup is a solution fit for responding to increased demand for optimised security in backup and recovery data.
Blogs
Looking to provide clients with Managed Detection and Response (MDR) and Managed SIEM services? Read on for six hot takes on why ContraForce should be in consideration.
On Demand Webinars
Watch this interactive webinar as the Crayon team discuss how to identify and harness hidden revenue potential with Security Assessments.
Webinars Series
Our latest webinar provides a technical deep dive into the advanced security features of Microsoft 365 E5.
Webinars Series
This webinar covers key features and best practices to help you stay ahead of threats.
Webinars Series
The webinar highlighted the capabilities of Microsoft Defender XDR and ContraForce in providing comprehensive security coverage.
Webinars Series
Learn how to help customers cut through cybersecurity overwhelm with strong foundational vulnerability remediation strategies.
Sales and Marketing
Pricing models, service definitions and competitive accelerators. Our latest webinar breaks down how to build a successful MSSP business.
Guides and eBooks
Mission essentials for winning data protection business in education, healthcare, retail and manufacturing.
Webinars Series
Practical insights for simplifying cybersecurity service and solution offerings.
Guides and eBooks
Partners, get your Bond on! Our Cyber Operatives Field Guide breaks down five cybersecurity missions to foil would-be cybercriminals.
Webinars Series
How do security assessments empower your cybersecurity practice to respond to the rise of AI? Find out!

Connect Data Protection to strategic objectives via this Whitepaper

What are the most critical business objectives and solution adoption priorities for SMBs in our region? Download the latest Forrester study to find out!

Our APAC channel business is now part of a global organisation. That means there is a whole new world of value on offer for our partners. We can help you to tap into all of it.