My previous article covered the security trends emerging with SMB buyers across the APAC region, with security and privacy improvements being at the top of the high-to-critical priority list for IT teams.
When it comes to the data and how it relates to attaining Microsoft Security SPD, my position is pretty straightforward:
If this makes sense to you, the next set of considerations might be how to get underway with attaining Security SPD.
In this article, I will go into some detail about the mechanics of SPD attainment but before diving into the nitty gritty, let’s talk about Ironman.
Qualifying for Ironman takes preparation. Getting over the finish line is about focus, commitment and determination.
It’s one of the toughest competitions in the world, and that’s precisely why all Ironman competitors win respect and the very best earn fame.
Security SPD attainment is a bit like entering and winning the Ironman. It takes preparation, commitment and determination to build real capability muscle.
Those that go for it are saying “we know what we want to be famous for and we’re ready to do the work to earn that fame.”
For those with an appetite for the competition, let’s look at how to set up for a strong start and how to sustain momentum for the finish line.
Microsoft Security SPD is structured around a 100-point model, with attainment at 70 points. The scoring draws from three areas:
1. Performance which reflects commercial momentum
2. Skilling to build the capability to support more complex engagements
3. Customer success that demonstrates how your capability directly contributes to real-world outcomes.
Each of these plays a distinct role, and success in Security SPD attainment relies on balancing your progress evenly on all three.
Treat these as connected levers where progress in one area naturally supports the others, and progress toward Security SPD attainment will be smoother.
Skilling is the engine room of Security SPD attainment. It’s where you’ll build the solid capability muscle needed to compete in the market.
For many partners, the initial outlay for certifications and the time commitment needed from technical staff will need sound justification. The commercial rationale becomes clear when the investment is considered in context to the buying signals in the market.
This summary of cybersecurity investment signals from our Future of Operations study shows SMB buying behaviour is ramping up around identity, integrated threat response, security operations and secure cloud adoption.
Certifications such as AZ-500, SC-200, SC-300, SC-400, and SC-100 are designed to help partners build depth in these areas of emerging demand.
Customer success is where the journey becomes tangible. Microsoft is looking for evidence that partners are helping customers move forward, whether that’s through assessments, deployments, integrations, or optimisation work. Each of these activities contributes to a stronger picture of capability.
The Future of Operations study data shows that SMBs are actively looking for structured entry points to initiate cybersecurity improvements, along with seeking external expertise to support implementations and management of their environments over time. Service demand in the security domain is ramping up for cybersecurity assessments, cloud strategy development, managed cloud operations, cost optimisation, application modernisation, migration and replatforming, and integration services. SMBs are also scouting for partners to help them develop data strategies that will support their AI initiatives and ensure secure, safe use of AI platforms and tools.
There is a natural flow that can be identified through all of these service demand areas:
Assessments lead to analysis and recommendations
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Recommendations lead to implementations
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Implementation drives optimisation requirements
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Optimisation requires ongoing support.
Partners that define and repeat this flow tend to build both stronger customer outcomes and stronger SPD positioning.
That is also why the strongest Security SPD attainment journeys are usually tied to
For a great example of how this works, check out the case study about our partner AfterDark.
This partner story illustrates why Security SPD attainment is a race run on three-legs. The balance of performance, skilling and customer success creates a virtuous cycle that benefits your customer and your business.
One of the more practical aspects of the journey is ensuring you have ongoing and up-to-date visibility over your progress.
Partner Center provides a clear view of current standing, including where points are being earned and where gaps remain. Used actively, it becomes a planning tool and a reliable way to track progress.
Use Partner Center to review your current score, identify where the gaps sit, and check whether certifications are correctly linked.
There is even a simulator that can help you to understand which actions will move the needle.
Scoring data refreshes regularly, so having good discipline around how you use Partner Center as part of your SPD attainment journey means you’ll avoid last-minute surprises.
A simple rhythm works well:
Once you can see the framework clearly, it becomes easier to break Security SPD attainment progress down into tasks that will place focus where it is needed.
Security SPD attainment delivers most value when it is approached as part of a broader practice build. This includes:
Each of these strengthens both the designation pathway and the underlying business.
Over time, this creates a more consistent ability to engage customers on security, not just when an issue arises, but as part of ongoing planning and improvement.
The Future of Operations data I covered in my first article for this series makes clear that SMB demand is strengthening around both security solutions and attached services, from cyber assessments to awareness training to integration and cloud strategy support. They are actively scouting for partners that can provide more strategic and integrated end-to-end guidance on cybersecurity across their organisations.
In this regard, the value of Security SPD attainment is in what the designation says about the evolution and advancement of your business:
These things combined create confidence; for your teams that take security-led conversations to market, for your customers who benefit from your increased maturity and for your prospects, who can validate proof of your track record when seeking recommendations from their industry peers.
That is what makes the effort of Security SPD attainment worthwhile.
Hopefully, this article in our Security SPD attainment series has provided an understandable view of what’s involved and how going after this designation may fit into your broader business objectives and direction. Security SPD is achievable, and it becomes more straightforward when broken into stages. A practical way to think about it is:
Each stage builds on the last, and each contributes to a stronger overall security practice.
If you’ve got drive, determination and clarity on what you want to be famous for, we can help you map your path to the Security SPD from start to finish.
Be sure to read the last article in this series!
I’ll look at how Microsoft Security SPD attainment opens up greater access to incentives, funding and the ability to build more durable, security-led revenue streams.
Blogs
From July 1, Microsoft's new SMB Copilot pricing creates a bigger partner opportunity. Here's what's changed and how to turn it into more sales.
Blogs
Does the investment in Security SPD attainment stack up against the potential for partners to make a strong commercial return? Michael Brooke explores the economics in the last in this three-part series.
Blogs
In the second article in our Security SPD series, Michael Brooke offers tips to help partners gain the insight track from start to finish.
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In the first of a 3-part series, Michael Brooke explains why the buying signals from the market make Security SPD attainment worth a close look for partners.
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Join our team for a business and technical deep dive into the Microsoft Security SPD and why attaining it is great for business.
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Crayon's commitment to delivering advanced cybersecurity solutions and services takes another step forward as we join the Microsoft Intelligent Security Association.
Case Studies
Working with Crayon, AfterDark scaled its ability to build longer-term cybersecurity engagements with customers.
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