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Insights, articles and resources on major updates in Microsoft's programs and licensing agreements and channel strategy. 

Partners of the Future is a guide to the past, present and future evolution of Microsoft's channel strategy, offering a frank and fearless interpretation of what recent changes mean for the Microsoft partner ecosystem.

We explore the evolution of Microsoft's channel strategy over the past ten years, and what can be learned by viewing it through a Value Cycle lens.

See Copilot in Azure in action! Discover how AI-driven automation, instant insights, and practical demos can help you manage and optimize your cloud—faster and smarter. Watch experts answer real partner questions and showcase Copilot’s power.

Explore a modern stack solution that combines backup, storage, and identity controls within a scalable hybrid cloud framework.

If your SMB customers are prioritising Customer Experience improvements, this article is for you!

Rhonda Robati, Executive Vice President for Crayon APAC was recently interviewed by Australian Reseller News (ARN) for her insights into the changing nature of cloud distribution.

Our award-winning partner program - Tech for Good - delivers amazing outcomes for social enterprises.

Find out how our Partner to Partner program brought Per Data and Dynamic Square together to close high-margin deals, win customer trust, and grow recurring revenue.

Find out why Veeam Immutable Backup is a solution fit for responding to increased demand for optimised security in backup and recovery data.

Explore how Azure can help partners respond to dominant trends within SMB customer cloud strategies.

Get a full guide to the latest Windows 11 editions and how to select the right option for your SMB customers.

CSP price and margin matter, but Microsoft's program updates mean partners must weigh up short-term discounts over strategic alignment.

Rhonda Robati, Executive Vice President of Crayon APAC assesses the factors driving Microsoft's channel strategy and the evolution needed to be a Partner of the Future.

Warren Nolan believes Microsoft has invited partners to join them on a new journey to value, and the role of Cloud Distribution providers has never been more critical.

After decades of experience navigating seismic shifts in vendor strategy, Warren Nolan knows the importance of being pragmatic and proactive in the face of disruption to the Microsoft CSP Program.

In the first of a three-part series, Warren Nolan, SVP Strategy and Channel explores the recently announced updates to the Microsoft CSP program and the opportunities it presents.

With Windows 10 nearing end-of-life, it's time for partners to prepare customers for the transition to Windows 11.

Crayon's Global Lead for Hosting Partners, Andreas Bergman joins Microsoft's Hybrid Cloud Partners podcast to share cloud trends from around the world.

Microsoft changes to its licensing programs means some customers will not be able to renew EAs. Find out how to transition them to CSP in hours, with no disruption or upfront cost, only with Crayon.