The Future of Operations study series provides our partners with deep insight into the small to medium sized business segment.
We invest in quantitative data to support your ability to respond ahead of emerging demand.
Let’s turn this insight into action!
To help our partners monetise demand trends in the study, we’ve matched solutions from our portfolio to analysis of SMB objectives, prioritised IT actions and adoption intent within the study.
Business continuity is no longer defined by the ability to simply restore data after a disruption—it’s about building operational data resilience. Small to medium sized businesses (SMBs) across Asia Pacific are rethinking backup strategies in light of cybersecurity threats, cloud adoption, and AI readiness.
Data from the Future of Operations study shows:
Source: The Future of Operations: Advancing AI Innovation and Cloud Agility for Small and Medium Sized Businesses, a commissioned study conducted by Forrester Consulting on behalf of Crayon, March 2025
As SMBs evolve, continuity is no longer a reactive, siloed function—it’s becoming a proactive enabler of security, analytics, and agility. Storing and accessing data isn’t enough—it must be secure, available, and immutable. That’s where Veeam comes in.
In the age of ransomware and insider threats, backup systems themselves are often the first target.
The emergent need for SMB customers is for secure, analytics-ready backup architectures that integrate with operational workflows.
These strategic drivers can be addressed with Veeam’s Immutable Backup solution.
Veeam Immutable Backup provides critical capabilities—not just for disaster recovery, but for securing continuity data against rising threats like ransomware and insider risk.
Immutable backup storage ensures that once backup data is written, it cannot be altered, encrypted, or deleted for a defined retention period.
For SMB customers, this means:
For Crayon’s partners, Veeam provides a scalable, secure, and partner-friendly platform that can contribute directly to SMB business objectives for improved security, reduced risk and greater operational resilience.
Veeam goes beyond immutability. It’s full stack approach offers a suite of security-aligned features to help partners deliver trusted continuity services, including:
Together, these capabilities turn back-up from a reactive tool into a cyber resilience asset—providing both operational and security assurance.
For partners working with SMBs, Veeam represents a robust opportunity to package backup modernisation, security, and resilience into a single narrative. It also enables profitable service delivery models.
Key partner benefits include:
These features allow partners to reduce management overhead, deliver consistently secure recovery environments, and scale backup-as-a-service (BaaS) without complexity.
As SMBs navigate a complex mix of transformation, regulation, and risk, the need for secure, reliable, and intelligent continuity platforms is greater than ever.
This highlights why backup data is no longer passive. It can be leveraged to help SMBs respond to market change, improve customer experience and drive innovation
SMBs can use backup copies to:
Veeam supports this evolution by ensuring data availability and integrity across workloads, allowing partners to connect continuity solutions with broader data strategies.
This opens new doors for cross-sell conversations—linking backup to analytics enablement, compliance, and data governance.
SMBs will look for partners to enable measurable outcomes from their continuity solution investments. Improved backup data security and resilience results will lean directly into proving your ability to bridge strategy and execution.
To position themselves as strategic advisors in the new data resilience landscape, partners can:
Veeam Immutable Backup provides partners with an actionable response that will put you front and centre of backup modernisation and service innovation.
Veeam’s immutable backup technology ensures backup data becomes more than a safety net—it becomes a foundation for cyber resilience, operational efficiency, and data-driven agility.
For partners, it’s the perfect time to lead this conversation—aligning with customer objectives while building sustainable value through differentiated, security-centric service offerings.
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