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The Future of Operations study series provides our partners with deep insight into the small to medium sized business segment.

We invest in quantitative data to support your ability to respond ahead of emerging demand.

Let’s turn this insight into action!

To help our partners monetise demand trends in the study, we’ve matched solutions from our portfolio to analysis of SMB objectives, prioritised IT actions and adoption intent within the study.

SMBs are adjusting continuity strategies

SMBs are adjusting continuity strategies

Business continuity is no longer defined by the ability to simply restore data after a disruption—it’s about building operational data resilience. Small to medium sized businesses (SMBs) across Asia Pacific are rethinking backup strategies in light of cybersecurity threats, cloud adoption, and AI readiness. 

Data from the Future of Operations study shows:

  • 67% of SMBs rate improved operational resilience as a high-to-critical business objective
  • 63% rank the reduction of enterprise risk at the same level of priority
  • 43% intend to adopt or modernise their VM, server, and workstation backup and recovery solution.
  • 42% will adopt solutions for optimised security in backup and recovery.
  • 41% will adopt cloud data warehouse solutions
Source: The Future of Operations: Advancing AI Innovation and Cloud Agility for Small and Medium Sized Businesses, a commissioned study conducted by Forrester Consulting on behalf of Crayon, March 2025

As SMBs evolve, continuity is no longer a reactive, siloed function—it’s becoming a proactive enabler of security, analytics, and agility. Storing and accessing data isn’t enough—it must be secure, available, and immutable. That’s where Veeam comes in.

 

 

Data Resilience is a prime objective.

In the age of ransomware and insider threats, backup systems themselves are often the first target.

The emergent need for SMB customers is for secure, analytics-ready backup architectures that integrate with operational workflows.

These strategic drivers can be addressed with Veeam’s Immutable Backup solution.

Veeam Immutable Backup provides critical capabilities—not just for disaster recovery, but for securing continuity data against rising threats like ransomware and insider risk.

Immutable backup storage ensures that once backup data is written, it cannot be altered, encrypted, or deleted for a defined retention period. 

For SMB customers, this means:

  • Resilient disaster recovery that’s tamper-proof
  • Reduced exposure to ransomware risk
  • Data integrity across hybrid and multi-cloud environments

For Crayon’s partners, Veeam provides a scalable, secure, and partner-friendly platform that can contribute directly to SMB business objectives for improved security, reduced risk and greater operational resilience. 

Security-First Continuity

Security-First Continuity

Veeam goes beyond immutability. It’s full stack approach offers a suite of security-aligned features to help partners deliver trusted continuity services, including:

  • SureBackup: Automated backup verification that tests recoverability of every workload
  • Ransomware protection: Behavioural analysis and anomaly detection built into the backup process
  • Multi-factor authentication and role-based access to protect against unauthorised changes
  • Air-gapped, encrypted repositories to isolate recovery points from production threats
  • Secure Restore: allows users to scan backup images for malware before restoring them, preventing potential threats from entering the production environment
  • Inline Scanning: analyses data blocks during backup jobs, providing real-time threat detection capabilities before data is written to disk.

Together, these capabilities turn back-up from a reactive tool into a cyber resilience asset—providing both operational and security assurance. 

Backup Modernisation Enabler

For partners working with SMBs, Veeam represents a robust opportunity to package backup modernisation, security, and resilience into a single narrative. It also enables profitable service delivery models.

Key partner benefits include:

  • Flexible licensing via Crayon
  • Usage-based billing models tailored to SMB cashflow needs
  • Multi-tenant management consoles for efficient oversight of multiple customer environments
  • Built-in monitoring, reporting, and SLA verification tools
  • Integration with leading PSA and RMM tools for streamlined operations
  • Veeam’s Security & Compliance Analyzer provides a free assessment tool to evaluate your backup infrastructure’s compliance with best practices

These features allow partners to reduce management overhead, deliver consistently secure recovery environments, and scale backup-as-a-service (BaaS) without complexity.

 

Backup that powers Business Intelligence

Backup that powers Business Intelligence

As SMBs navigate a complex mix of transformation, regulation, and risk, the need for secure, reliable, and intelligent continuity platforms is greater than ever. 

This highlights why backup data is no longer passive. It can be leveraged to help SMBs respond to market change, improve customer experience and drive innovation

SMBs can use backup copies to:

  • Feed data warehouses
  • Support predictive analytics and AI models
  • Enable real-time business insights

Veeam supports this evolution by ensuring data availability and integrity across workloads, allowing partners to connect continuity solutions with broader data strategies.

This opens new doors for cross-sell conversations—linking backup to analytics enablement, compliance, and data governance.

Resilience is the new Continuity Opportunity

SMBs will look for partners to enable measurable outcomes from their continuity solution investments. Improved backup data security and resilience results will lean directly into proving your ability to bridge strategy and execution.

To position themselves as strategic advisors in the new data resilience landscape, partners can:

  • Promote immutable backup as the foundation of continuity and cyber defence
  • Combine modern backup with storage tiering, data warehouse integration, and analytics pipelines
  • Emphasise security benefits—highlighting ransomware protection, backup verification, and regulatory compliance
  • Leverage Crayon domain expertise to identify opportunities to innovate within your practice, as well as simplify licensing, deployment, and billing

Veeam Immutable Backup provides partners with an actionable response that will put you front and centre of backup modernisation and service innovation.

Build secure data resilience with Veeam and Crayon

Build secure data resilience with Veeam and Crayon

Veeam’s immutable backup technology ensures backup data becomes more than a safety net—it becomes a foundation for cyber resilience, operational efficiency, and data-driven agility.

For partners, it’s the perfect time to lead this conversation—aligning with customer objectives while building sustainable value through differentiated, security-centric service offerings.

Start a conversation with Crayon today about:

  • Leveraging core backup capabilities into innovative new service-led offerings
  • Reframing GTMs around operational data resilience offerings
  • Access to technical and pre-sales resources
  • Available rebates, incentives & benefits available

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