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Insights, articles and resources on major updates in Microsoft's programs and licensing agreements and channel strategy. 

We explore the evolution of Microsoft's channel strategy over the past ten years, and what can be learned by viewing it through a Value Cycle lens.

Partners of the Future is a guide to the past, present and future evolution of Microsoft's channel strategy, offering a frank and fearless interpretation of what recent changes mean for the Microsoft partner ecosystem.

SMBs are on the hunt for intelligent, resilient and secure Field Service solutions. Explore a stack solution that meets all their needs!

Explore a modern stack solution that combines backup, storage, and identity controls within a scalable hybrid cloud framework.

If your SMB customers are prioritising Customer Experience improvements, this article is for you!

SMBs in APAC are ramping up adoption of cloud-based business applications. Find out why and how this influences the services and capabilities sought from their trusted IT service partners.

Deliver data-driven value with Power BI and harness the growing SMB customer demand for data analytics and visualisation.

Rhonda Robati, Executive Vice President for Crayon APAC was recently interviewed by Australian Reseller News (ARN) for her insights into the changing nature of cloud distribution.

Our award-winning partner program - Tech for Good - delivers amazing outcomes for social enterprises.

Explore how SMBs in APAC are leveraging cybersecurity solutions and AI technologies toward achieving critical business objectives.

Solution adoption intent for Zero Trust is surging with SMBs across the region. Explore how Trend Micro can help partners respond.

Find out how our Partner to Partner program brought Per Data and Dynamic Square together to close high-margin deals, win customer trust, and grow recurring revenue.

Find out why Veeam Immutable Backup is a solution fit for responding to increased demand for optimised security in backup and recovery data.

Crayon's deep investment into in-house expertise is focused on helping partners move from selling software to delivering strategic value.

The latest in our Future of Operations insights series looks at why SMBs are pursuing hybrid cloud and multi-cloud strategies to achieve their business objectives.

Explore how Azure can help partners respond to dominant trends within SMB customer cloud strategies.

After decades of experience navigating seismic shifts in vendor strategy, Warren Nolan knows the importance of being pragmatic and proactive in the face of disruption to the Microsoft CSP Program.

In the first of a three-part series, Warren Nolan, SVP Strategy and Channel explores the recently announced updates to the Microsoft CSP program and the opportunities it presents.

SMBs across the APAC are not just increasing their technology investments—they are making strategic, forward-thinking moves to position themselves for long-term growth.