Blogs
Microsoft Ignite 2025: the ‘need-to-know’ highlights
Catch our comprehensive summary of the highlights from Microsoft Ignite 2025, combined with the resources and links you need to dig into the detail!
Great software deserves big opportunities
You’ve created something great; it meets a need, it works well, and you have loyal customers. All you need now is the means to grow and scale. That’s where the Crayon ISV Innovation Hub can help.
Currently, Crayon supports over 1,400 ISVs globally at various stages of their growth. We’ve learned firsthand what helps companies scale, and what holds them back.
The ISV Innovation Hub packages this learning into a program that helps our partners to avoid common roadblocks and leverage proven success methods.
Concerned about the cost of your IT, software and cloud operations, unsure about how to successfully enter vendor marketplaces or seeking new ways connect with global buying audiences? We’ve got you covered.
Whether you are a startup, a scale up or a mature ISV, we’re here to help you achieve your goals. We’ll work with you to identify the best cloud platform partner programs and how to tap into vendor incentives or funding options to take your projects forward.
The ISV Innovation Hub is your starting point for achieving Crayon Sell With status, which can position your solutions in front of more than 70,000 Crayon customers and our 4,000+ strong reseller network.
Ready to achieve new breakthroughs with your product, your audience, and your profitability?
Sign up for the ISV Innovation Hub program and let’s talk about how our team can help you spend more time focusing on product development, customer acquisition, and business growth.
What we do
Grow
Partners can leverage our expertise to gain new insight into the growth potential for their business, software products, and customer base. We help you to identify opportunities to support growth objectives by controlling the cost of development, application performance, availability, and security.
Modernise
We work with your team on strategies to optimise your operating architecture, leverage and/or infuse Data and AI technologies into your products and ensure that your cloud environment supports a great end-user experience.
Monetise
Practical learning to address business and technical issues that can hinder your monetisation objectives. Guidance to assess whether vendor marketplaces are a suitable option for your product, with the support needed to successfully gain entry and drive transactions.
Scale
Identify and attain criteria for ‘Sell with Crayon’ opportunities. Scale your sales and reach new markets through our global team of enterprise sellers and extensive channel partner network.
Wise has seen 40% growth in both revenue and staff in the last two years, with Crayon assisting us every step of the way.
Stefán Torfi Höskuldsson, Wise CTO
Data and AI Acceleration.
ISV’s have a unique opportunity to quickly adopt the power of AI and enrich their solutions. Our program includes focused strategies that consider where this potential can be incorporated to increase business value.
We will assess AI and Machine Learning opportunities within your dataset, including solution feasibility assessments, high level solution architecture and solution delivery plans. Our team will work hand-in-hand with yours to identify:
- untapped revenue in your datasets
- opportunities to optimise business critical processes
- solutions to accelerate your speed to market.
Business and Technical Expertise.
The ISV Innovation Hub provides partners with front-end support on a value-add basis. Regular briefings, webinars, meet-ups, and education that connects ISVs and SaaS partners with relevant information to support business strategies, industry connections and potential funding sources.
Partners in APAC are further backed with technical expertise and services, via our ISV Managed Services offerings.
ISV services are built on Crayon’s strong foundations as a Top 10 Microsoft Partner, an Azure Expert MSP, an AWS Premier Tier Partner, and a Global Google Partner with Premier Status and over 50 additional certifications.
Cloud Partnerships
Crayon has attained Premier Tier partnership status with the majority of hyperscale cloud providers. Our status levels recognise that Crayon is among the most experienced and recognised vendor partners, globally.
Working with us as a Premier Tier partner helps you move even faster than working with Cloud providers direct. We have deep technical expertise and can complete projects that vendor-side engineers can often only advise on.
As a Premier Tier partner, we also have access to exclusive funding programs, and can help our ISV and SaaS partners navigate where and how to qualify.
Unlock new sales opportunities with Crayon
ISVs can tap into a powerful channel to scale faster, reach new markets, and accelerate growth — putting your solutions in front of customers worldwide.
Marketplace partnerships
Microsoft Marketplace
Enhance discoverability and automate your software sales with Microsoft Marketplace.
Find out more
Alibaba Cloud Marketplace
Scale Your Business Faster with Alibaba Cloud Marketplace & Crayon.
Find out more
AWS Marketplace
Modernize your software and licensing procurement with AWS Marketplace & Crayon.
Find out moreCloud-iQ
Cloud iQ is Crayon’s owned go-to-market accelerator that gives ISVs immediate access to one of the largest, most active partner ecosystems in the world. With Cloud iQ, your product becomes discoverable to thousands of Crayon customers, partners and vendors.
We’re here for ISVs and SaaS success
Frequently Asked Questions
Yes. We run quarterly webinars that provide any interested ISV or SaaS business with an overview of the ISV Innovation Hub program. Please check the Community section of this website for upcoming webinar and event information.
Not at all! We take a holistic view of partners that work with us through the ISV Innovation Hub. How the technology environment is optimised, both from a management and performance perspective is only one facet that we explore with partners in the ISV Innovation Hub program.
Crayon has relationships with most hyperscale cloud providers, but we are firm in our vendor-agnostic position. Our role is to work with our ISV and SaaS partners on business and technology strategies that are best for their business and will add value to the vision and goals of founders and executive leaders.
Yes. We have close relationships with many vendors and typically will have advance notice of new initiatives, incentives, promotions, or funding arrangements that are available to our partner community.
Join the Program
Sign up for the ISV Innovation Hub program and let’s talk about how our team can help you to spend more time focused on product, customer acquisition and business growth.
Thanks for contacting Crayon. A team member will reach out to you soon.
Recognition
Related Reading
Training
Modern Work Solution Partner Designations Webinar
In our latest webinar, our in-house Modern Work experts Jye Wong and Ksenia Turner will run you through a practical refresher on Solution Partner Designations; what they are, why they matter and how to get started.
Sales and Marketing
Data Protection for Business Leadership
Business leaders don't live in the tools. They live in the outcomes. The metrics they care about most are not always limited to compliance and risk. So how do you connect data protection to the big-ticket objectives, when they're less obvious? Our in-house pre-sales expert, Michael Brooke explains.
Guides and eBooks
Data Protection Playbook #3
As SMBs mature in the Data Protection lifecycle, they need help to optimise spend, reduce the compliance burden and ensure results align to business objectives. The third installment of our Data Protection Playbook series provides practical guidance for partners on how to address emerging pressure and connect ongoing investment to measurable business value.
Training
Copilot Agents: Level up from chatbots
Copilot Agents: what are they and how do they differ from AI assistants and chatbots? Our in-house Copilot expert Ksenia Turner explains the use cases and service opportunities for partners.
Blogs
Proving Data Protection Compliance
Fragmented data protection systems and processes create compliance proof-gaps for SMB customers. Scott Hagenus, Director, Cybersecurity here at Crayon explains.
Guides and eBooks
Data Protection Playbook #2
How can partners help their SMB customers to move from silos of security and continuity to a more cohesive, measurable and insurable data protection framework? The second edition in our Data Protection Playbook series maps out their journey, and yours.
Sales and Marketing
Data Protection Sales
Ever wonder why a pitch has some IT Managers leaning forward, while others glaze over? Michael Brooke, Cybersecurity Pre-Sales Lead offers some insight on how to tune your approach to chime with different technical mindsets.
Vendor Announcements
Copilot for Business
Copilot for Business has landed at Microsoft Ignite 2025, levelling the GenAI playing field for SMB customers. Learn all about it from our man on the ground, Andreas Bergman.
Press Release
Crayon recognized as the winner of the 2025 Microsoft Asia Partner of the Year Award
Press Release
Crayon recognized as the winner of the 2025 Microsoft Malaysia Partner of the Year Award
Blogs
Data Protection Partner Playbooks for SMB Customers
As cybersecurity and continuity converge in platforms and in practice, partners need new playbooks to address modern Data Protection standards. Our in-house cybersecurity pre-sales lead, Michael Brooke explains why.
Guides and eBooks
Data Protection Playbook #1
What triggers an SMB customer to begin exploring their need for better Data Protection? The first of our four Data Protection Playbooks for partners breaks down how to position and win in the Pre-Adoption and Exploration stage.
Insights
Data Protection Resource Round-Up
Data Protection priorities are shifting for SMBs. Ramp up your ability to respond with curated insights, articles and resources to help you guide every customer conversation with confidence.
Partner Spotlight
The strong, supportive partnership driving Acceltech’s growth
In this Partner Spotlight, Acceltech Managing Director Ivy Tarrobago shares how Crayon’s responsive support enhances client outcomes and business growth.
Whitepapers
Strengthening Data Protection for SMBs
Data Protection is a must for all SMBs but how can partners align solution investment with critical business objectives? Our latest paper shows you how.
Press Release
Crayon wins at CRN Channel Awards Asia 2025
Crayon has been recognised with a huge double win at the CRN Channel Asia awards ceremony.
Insights
M365 Copilot Hub
All the latest insights, articles and resources on M365 Copilot, curated into one place.
Insights
Secure Backup and Recovery
SMB customers are storing greater volumes of sensitive data in more places than ever. Secure backup and recovery practices are essential to how they protect it.
Partner Spotlight
Crayon Expertise: Why Bigfish is hooked
Bigfish Technology saved AU$20,000 on its annual Microsoft licensing after one call with Crayon and has since built a strong partnership that enabled Bigfish to get access to Crayon’s expertise and vendor ecosystem.
Insights
Insider Risk: SMB data and the threat within
Insider risk is a subtle and continuous challenge for SMB customers. Turn it into a manageable and quantifiable aspect of their Data Protection strategy.
Blogs
Data Protection for SMBs
From rethinking backup to governance frameworks and behavioural analytics, what's involved in building a complete Data Protection strategy for SMB customers?
Insights
Microsoft’s Channel Evolution
We explore the evolution of Microsoft's channel strategy over the past ten years, and what can be learned by viewing it through a Value Cycle lens.
Guides and eBooks
The Microsoft Fabric Partner Guide
The Microsoft Fabric Partner Guide curates our recent articles, videos and resources to accelerate Crayon partner learning.
Insights
Cybersecurity Resource Round-up
Support your cybersecurity game plans with our top picks of new and updated risk and resilience resources.
Case Studies
Cytrack builds channel growth with Crayon
Cytrack Intelligence Systems founder, Nick Milan talks through why the Crayon ISV Innovation Hub program is the right fit for his business objectives.
Guides and eBooks
Scaling your ISV business with Crayon
Scaling an ISV business is a journey. Our latest eBook unpacks common roadblocks and how to steer clear of them on the way to success.
Blogs
Investment and acquisitions heat up ISV market in APAC
Explore ISV investment action across the region, and the role that vendor marketplaces play in their race to acquire fresh tech innovation.
Case Studies
Crayon helps MID achieve up to 40% cost savings
Explore how Crayon worked with Independent Software Vendor, MID to migrate them to the cloud and gain significant cost savings in return.
Case Studies
Whanau Tahi scales for explosive demand, with Crayon
Learn how our Cloud Managed Services team helped this ISV modernise its IT operating environment with Microsoft Azure.
Case Studies
Wise partners with Crayon for ISV growth
Learn why Wise trusts Crayon to support its growth with expertise in cloud economics, DevOps consultancy, and Microsoft audit procedures.
