In this Partner Spotlight, the Crayon editorial team sat with founder and CEO of Cytrack Intelligence Systems, Nick Milan to explore his channel growth objectives as a Microsoft Gold ISV and how these are supported through Crayon’s ISV Innovation Hub program.
Nick Milan, Founder and Managing Director, Cytrack.io
Founded in 1995, Cytrack is a mature Independent Software Vendor (ISV) that offers a modular suite of software, API’s and services that build upon and extend the capabilities of cloud telephony platforms. Its mission to enable businesses of all sizes to deliver exceptional customer experience has established Cytrack as a leader in telephony integration and omni-channel contact centre technology.
Cytrack has been successful at growing its business through integrations with world leading vendors. Its products are OEM’d and distributed by industry giants such as Ericsson-LG, Panasonic and Avaya in over 25 countries. In parallel, Cytrack is pursuing a channel development strategy by building relationships with the IT and MSP partner community. Specifically, Cytrack aims to raise its presence with partners in the Microsoft channel. The Crayon ISV Innovation Hub program presented Cytrack with a clear route for achieving this goal.
We identify ourselves as a focused Microsoft ISV and were honoured as a Microsoft Australia Partner of the Year award winner for Platform Innovation & Excellence.
Cytrack has sponsored and exhibited at many annual Microsoft Partner shows both in Australia and US, we had successful integrations with Skype for Business that we built into Microsoft Teams.
We published our solutions into the Microsoft Teams store and Marketplace. However, we were still not getting traction with the Microsoft channel.
While the Microsoft Marketplace is an amazing resource, it requires thought and planning to get flexibility and a great outcome for partners and customers.
We felt that we were inexperienced in marketing our business and how to approach it.
Crayon’s ISV Innovation Hub offered us a way to engage through a team that is deeply experienced in working with Microsoft, and a way to connect with an existing network of Microsoft specialised MSPs and resellers.
I have worked with quite a lot of distributors over the years in various countries and what stuck out was despite Crayon being such a big organisation, we had awesome access to the right people who ensure there are dedicated resources available. Our account lead for the ISV Innovation Hub is an absolute star!
Crayon’s experience working with the Marketplace has been instrumental in helping us to offer smooth and easy processes for our customers and partners. They have been prepared to deeply look at certain challenges in backend processes even if it involved their own changes.
They actively market our business internally to their account managers and to their channel partners. We have been involved in many innovative and interesting partner events that have driven engagements on many exciting opportunities. The whole team put a lot of effort into making our relationship a success for us, for them and most importantly for their partners.
One thing I have observed as well is how happy their partners are with Crayon and the relationships the account managers have with those partners. That’s a really important indicator for me and gives me the faith that this will be a tremendous success for us too.
Through the program, we were able to connect with the right people in Crayon to build a flexible and smooth process for the partner and customer that extends from the Microsoft Marketplace to the Crayon partner portal.
We get access to industry professionals who know the Microsoft channel including IT and MSP partners. Having access to that deep experience and guidance on what’s important to Microsoft sellers, how they like to work and what works best means we can sound out ideas and get to the best solution quickly.
As mentioned, the marketing support has been key. Being involved and exposed to many marketing and informative events has enabled us to build a very engaged partner community.
Well, first of all – get involved! The ISV Innovation Hub team will take you on a well-planned journey of best practice for your business and it offers defined outcomes for success.
I do advise others to consider Microsoft’s resources about how to get your products on the Marketplace and also the blueprints they provide on the type of seller and deployment guides you should have in place, and the best practice processes to follow. Microsoft gave us excellent support on that journey and that set us up very well for our engagement with Crayon.
More and more businesses including partners are leaning into online Marketplace’s so integrations with distribution platforms such as Crayon’s PRISM plays a crucial role in modern business engagement. Partners can be assured of cost efficiency, convenience, reliability and trust and streamlined commercial transactions.
This makes it simpler for MSPs, IT resellers, systems integrators and others in the channel to provide their customers with exposure and access to innovative solutions such as Cytrack.io – that’s good for the partner and that’s great for us.
Crayon partners can now take advantage of a comprehensive range of solutions from Cytrack, which build on and extend the power of Microsoft Teams. This includes competitive and flexible Microsoft Teams Calling Plans, CRM integration, voice recording and compliance and reporting and analytics.
Cytrack’s partner program provides a wide range of resources, including sales tools, promotional movies, e-learning modules, PowerPoint presentations, and more—designed to help partners effectively market and deploy their solutions.
Cytrack also offers Not-For-Resale (NFR) license programs, allowing partners to use their products for demonstration and internal training purposes.
To further support our partners, the Cytrack Assist program provides comprehensive project management, deployment assistance, and training. Whether you’re looking to upskill your team or streamline your product offerings, Cytrack’s resources and Assist program deliver the guidance and tools necessary to help partners drive growth and deliver value to their customers.
Press Release
Crayon, a SoftwareOne company, has been named a finalist in 10 categories at the ARN Innovation Awards 2026, recognising its partner-first approach, people and leadership in Australia.
Press Release
Crayon, a SoftwareOne company, is a finalist in three categories at the 2026 Reseller News Innovation Awards, recognising its partner-first approach to distribution.
Press Release
Crayon, a SoftwareOne company, wins the 2026 GTIA ANZ Advancing Diversity in Technology Leadership Award, with Nathan Chau also Highly Commended as a Future Leader.
Press Release
Crayon is recognised as Highly Commended at the 2026 techpartner.news Impact Awards for its partner-first approach and collaboration with Dynamics Square.
Vendor Announcements
Nominate your customers for the Frontier Accelerate for Azure program today.
Blogs
The Australian Signals Directorate has announced changes to the Essential Eight framework will be phased in over the next two years. Our latest blog breaks down what partners need to know now.
Press Release
Crayon has been named a finalist in two categories at the 2026 TechPartner News Impact Awards, recognising its strong performance and impact in the IT channel.
Blogs
Copilot Cowork reached general availability today. Here are five concrete actions Microsoft partners should take now
Blogs
From July 1, Microsoft's new SMB Copilot pricing creates a bigger partner opportunity. Here's what's changed and how to turn it into more sales.
Blogs
Does the investment in Security SPD attainment stack up against the potential for partners to make a strong commercial return? Michael Brooke explores the economics in the last in this three-part series.
Blogs
In the second article in our Security SPD series, Michael Brooke offers tips to help partners gain the insight track from start to finish.
Blogs
In the first of a 3-part series, Michael Brooke explains why the buying signals from the market make Security SPD attainment worth a close look for partners.
Press Release
Crayon’s Mathew Howard named in 2026 CRN Australia Channel Chiefs list for driving partner success, innovation, and growth in ANZ IT channels.
Blogs
Learn how Microsoft’s strategic Copilot for All framework combines with Crayon’s inhouse AI expertise to drive practice development and revenue growth for partners.
On Demand Webinars
Watch the on‑demand webinar on turning data risk into revenue. Learn how partners use data protection maturity models to drive recurring revenue and customer trust.
On Demand Webinars
Join our team for a business and technical deep dive into the Microsoft Security SPD and why attaining it is great for business.
Business
AvePoint Partner onboarding content packs are now available from Crayon to help fast track confidence and success for your team.
On Demand Webinars
Our latest On-Demand webinar provides a practical, execution focused walk through the full Copilot partner journey, from early adoption to advanced scenarios.
Blogs
Fragmented data protection systems and processes create compliance proof-gaps for SMB customers. Scott Hagenus, Director, Cybersecurity here at Crayon explains.
Insights
Data Protection priorities are shifting for SMBs. Ramp up your ability to respond with curated insights, articles and resources to help you guide every customer conversation with confidence.
Insights
All the latest insights, articles and resources on M365 Copilot, curated into one place.
Guides and eBooks
The Microsoft Fabric Partner Guide curates our recent articles, videos and resources to accelerate Crayon partner learning.
Guides and eBooks
Top insights from our latest eBook for ISV and SaaS partners.
Guides and eBooks
Scaling an ISV business is a journey. Our latest eBook unpacks common roadblocks and how to steer clear of them on the way to success.
News
Crayon expands its ISV Innovation Hub in Asia Pacific, offering APAC Independent Software Vendors unparalleled support in cloud readiness, AI integration, and market expansion.
Blogs
Explore ISV investment action across the region, and the role that vendor marketplaces play in their race to acquire fresh tech innovation.
Case Studies
Explore how Crayon worked with Independent Software Vendor, MID to migrate them to the cloud and gain significant cost savings in return.
Case Studies
Learn how our Cloud Managed Services team helped this ISV modernise its IT operating environment with Microsoft Azure.
Case Studies
Learn why Wise trusts Crayon to support its growth with expertise in cloud economics, DevOps consultancy, and Microsoft audit procedures.
