Press Release
Crayon recognized as the winner of the 2025 Microsoft Malaysia Partner of the Year Award
Crayon helps leading software company and IT consultancy migrate to the cloud and gain significant cost savings in return.
MID, an Independent Software Vendor (ISV) and IT consultancy based in Germany, needed to migrate to the cloud to bring scalability and greater resilience to its technical infrastructure. But before it made the move, it asked AWS Partner Crayon to assess its existing on-premises server usage with an AWS Optimization and Licensing Assessment. This analysis has helped MID identify the best strategy for its planned migration to Amazon Web Services (AWS) and realise significant cost savings.
MID turns to Crayon for expert advice and support on migration to AWS.
MID provides its clients with specialist software to help them run more efficiently. MID is both a consultancy and a software provider, producing its own software and running a number of data centers.
The business was approaching a contract renewal with its existing on-premises provider, so it naturally wanted to discover what its options were. Should it continue with on-premises? Was it making the best use of its existing servers? Should it move to a hyperscale cloud service, such as AWS?
The cost of maintaining and managing its on-premises servers was high, and visibility into the overall efficiency of its infrastructure was limited. “We had concerns about the ongoing reliability and resilience of our servers,” says Jürgen Schmidtlein, head of IT at MID. “We’re a software vendor ourselves, so we need infrastructure we can trust.”
MID turned to AWS Partner Crayon to provide advice and expert support on migrating to AWS. “We chose AWS, but since our technical team has not had much experience with AWS, we needed external expertise to help us. Crayon has been a great partner,” says Schmidtlein.
It’s important to have a trusted expert partner like Crayon to help discuss new ideas and innovations. They’ve been a highly professional technical and business partner
// Jürgen Schmidtlein, Head of IT, MID
A key question for the migration team was whether it would be better to replicate functionality wholesale in a simple lift-and-shift migration or whether there’d be better results from right-sizing at the same time. MID was looking to modernize its own ways of working and considered migrating all its services to the cloud. “In the last 5 years, we moved from being a software company and a consultancy to a cloud SaaS provider and a consultancy,” says Schmidtlein. “Our infrastructure was aging, and maintenance costs were high. What’s more, the post-COVID shift to remote working means we began to see the clear advantage of the public cloud.”
To help MID make an informed decision on how to proceed, Crayon used the AWS Optimization Licensing Assessment (AWS OLA) methodology to assess its current on-premises and cloud environment. “We’re experienced at helping organizations analyze their IT estate and create a roadmap to future success,” says Dr. Or Sela, channel account manager at Crayon. “MID has taken a very smart approach. They want to make data-driven decisions. The AWS OLA process means they will be well-informed as they take their next steps.”
Crayon’s AWS OLA helped MID understand what servers it was using and what they were being used for. The AWS OLA methodology analyzes actual resource utilization, third-party licensing, and application dependencies, giving MID a complete overview of its servers.
Using Migration Evaluator, which helps build a data-driven business case for AWS, Crayon assessed and collected utilization data of a significant subset of the customer’s servers and SQL database servers, including the attached storage, over the agreed period of 5 weeks. The AWS OLA assessment found that 25 percent of MID’s 158 on-premises servers were not being used, and 75 percent were averaging less than 10 percent CPU and RAM usage. In addition, MID’s servers weren’t fully optimized—meaning a migration to AWS using a right-sized dedicated host with a 3-year reservation would result in up to 40 percent total cost savings for MID. “We presented five different cost scenarios to help MID choose the best option for its compute and storage requirements,” says Dr. Sela. “Our analysis identified up to 46 percent cost saving for compute and up to 18 percent for storage.”
After a thorough analysis of the collected data and mapping of the scanned servers to AWS instances, Crayon presented the business case. This included several AWS cost models highlighting the savings potential that can be achieved through right-sizing, including best-fit choices for business, administrative, and technology benefits. Based on the business case, MID could prioritize the workloads to be migrated to managed container services on AWS, and an initial test workload was identified.
We’re experienced at helping organizations analyze their IT estate and create a roadmap to future success
// Dr. Or Sela, Channel Account Manager, Crayon
Crayon identified the over-provisioning and the zombie servers (non-active machines) in the on-premises environment, which allowed MID to identify savings when right-sizing its environment to AWS. It has also helped MID build a migration and licensing strategy to unlock further cost savings when it migrates.
The two companies built a close technical relationship. Crayon provided MID with the skills and confidence in AWS and in the planned migration due to take place in the near future. “It’s important to have a trusted expert partner like Crayon to help discuss new ideas and innovations,” says Schmidtlein. “They’ve been a highly professional technical and business partner.”
The migration promises a future of increased organizational agility that is essential for MID. The company builds apps and services for its clients and therefore needs a fast, flexible, and scalable infrastructure to build on. AWS will deliver that, while Crayon acts as the technical partner to help MID’s IT department focus on client-facing work. “Once we have migrated to AWS, our developers will have more time to focus on important client-focused work without getting distracted by infrastructure maintenance work,” says Schmidtlein. “They don’t want to be installing hard drives, they want to get on with client work that really matters.”
This post was originally published on Crayon.
Press Release
Blogs
As cybersecurity and continuity converge in platforms and in practice, partners need new playbooks to address modern Data Protection standards. Our in-house cybersecurity pre-sales lead, Michael Brooke explains why.
Guides and eBooks
What triggers an SMB customer to begin exploring their need for better Data Protection? The first of our four Data Protection Playbooks for partners breaks down how to position and win in the Pre-Adoption and Exploration stage.
Insights
Data Protection priorities are shifting for SMBs. Ramp up your ability to respond with curated insights, articles and resources to help you guide every customer conversation with confidence.
Partner Spotlight
In this Partner Spotlight, Acceltech Managing Director Ivy Tarrobago shares how Crayon’s responsive support enhances client outcomes and business growth.
Whitepapers
Data Protection is a must for all SMBs but how can partners align solution investment with critical business objectives? Our latest paper shows you how.
Press Release
The full roll-out of Crayon's next generation Cloud-iQ platform has arrived, with enhanced features and functionality that partners will love.
Press Release
Crayon has been recognised with a huge double win at the CRN Channel Asia awards ceremony.
Insights
All the latest insights, articles and resources on M365 Copilot, curated into one place.
Insights
SMB customers are storing greater volumes of sensitive data in more places than ever. Secure backup and recovery practices are essential to how they protect it.
Partner Spotlight
Bigfish Technology saved AU$20,000 on its annual Microsoft licensing after one call with Crayon and has since built a strong partnership that enabled Bigfish to get access to Crayon’s expertise and vendor ecosystem.
Insights
Insider risk is a subtle and continuous challenge for SMB customers. Turn it into a manageable and quantifiable aspect of their Data Protection strategy.
Blogs
From rethinking backup to governance frameworks and behavioural analytics, what's involved in building a complete Data Protection strategy for SMB customers?
Case Studies
Find out how Dynamics Square combined Cloud ERP and Copilot to transform operations for a growing pharmaceutical manufacturer.
Case Studies
Explore how Dynamics Square delivered a 25% cost reduction for AV Health in our latest case study.
Case Studies
Learn how Navigatum reduced Azure infrastructure costs and delivered a cost-effective, scalable foundation for growth for a leading strata firm.
Guides and eBooks
Insights, articles and resources on major updates in Microsoft's programs and licensing agreements and channel strategy.
Insights
We explore the evolution of Microsoft's channel strategy over the past ten years, and what can be learned by viewing it through a Value Cycle lens.
Insights
Rhonda Robati, Executive Vice President of Crayon APAC assesses the factors driving Microsoft's channel strategy and the evolution needed to be a Partner of the Future.
Guides and eBooks
The Microsoft Fabric Partner Guide curates our recent articles, videos and resources to accelerate Crayon partner learning.
Case Studies
Online 3’s exceptional customer-centric service standards resulted in a deep transformational initiative that has set Gutter-Vac up for sustained growth and success, long into the future.
MSPs and CSPs
When R&S Grating had to quickly address difficult operating conditions created by the global pandemic, Ricoh Australia brought Crayon’s channel services team to the table to co-deliver a Cloud ERP solution.
MSPs and CSPs
Discover how Crayon's partner ONGC helped Ability First to secure its mission to transition young people with disabilities out of unsuitable care settings.
MSPs and CSPs
Crayon's partner, OPC worked with Ronald McDonald House to reduce its cybersecurity risk and focus internal teams on delivering happiness to seriously ill kids.
MSPs and CSPs
Explore how Crayon's partner, HumanIT worked with WEstjustice on a transformational program to support vital legal services for the community.
Case Studies
Learn how our Cloud Managed Services team helped this ISV modernise its IT operating environment with Microsoft Azure.
Case Studies
Learn why Wise trusts Crayon to support its growth with expertise in cloud economics, DevOps consultancy, and Microsoft audit procedures.
Press Release
Blogs
Insights on the direction of SMB cloud adoptions across the region, and the capabilities they most value in their technology service providers.

Connect Data Protection to strategic objectives via this Whitepaper

What are the most critical business objectives and solution adoption priorities for SMBs in our region? Download the latest Forrester study to find out!

Our APAC channel business is now part of a global organisation. That means there is a whole new world of value on offer for our partners. We can help you to tap into all of it.