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Home / Enablement Hub / News / Press Release / Crayon recognised as VMware Cloud Commerce Manager Partner of the Year 2024 by Broadcom

Crayon recognised as VMware Cloud Commerce Manager Partner of the Year 2024 by Broadcom

14th May 2025

(Australia) — Crayon, a global leader in IT services and innovation, has been named the VMware Cloud Commerce Manager Partner of the Year 2024 by Broadcom. The award acknowledges Crayon’s outstanding contributions to driving innovation, partner success, and strong customer outcomes throughout 2024.

As Broadcom’s Cloud Commerce Manager (CCM) partner for VMware in APAC, Crayon has played an important role in guiding customers through the transition to the new Broadcom Partner Advantage Program. Crayon believes in the potential of the VMware Cloud Foundation’s flexible hybrid cloud platform, which supports traditional workloads and modern applications with unmatched workload mobility.

To support partners through this shift, Crayon established a dedicated team of experts to provide strategic guidance and value-added services. This team helped cloud service providers build their practices with VMware and other cloud solutions. The result was a strong contribution to Broadcom’s channel growth and success in 2024.

“This award means a lot to Crayon because it validates the way we choose to show up for our partners, and for the channel ecosystem,” said Rhonda Robati, EVP Asia Pacific, Crayon. “We’ve never believed in distribution as a transactional engine. We believe in distribution partnerships that enable growth for everyone involved: us as distributors, our vendors, and our partners. We stand on our partners’ side of the table, help them grow, and unlock long-term value. When we lead with expertise and trust, results speak for themselves.”

Crayon looks forward to building on this momentum in 2025 and continuing to support Broadcom with the same dedication and impact.

For more information contact: 

Ana Pedraza
E: Ana.pedraza@crayon.com
APAC Communications Director
Ph: +65 82514136


About Crayon:
Crayon is a customer-centric innovation and IT services company with over 4,000 team members across 46 countries. We optimize businesses’ IT estate to help them innovate with expertise they can trust. Our services create value for companies to thrive today, and scale for tomorrow. For more information, visit www.crayon.com.
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