Blogs
Microsoft 365 Copilot Business: SMB offers and opportunities.
From July 1, Microsoft's new SMB Copilot pricing creates a bigger partner opportunity. Here's what's changed and how to turn it into more sales.
Great software deserves big opportunities
You’ve created something great; it meets a need, it works well, and you have loyal customers. All you need now is the means to grow and scale. That’s where the Crayon ISV Innovation Hub can help.
Currently, Crayon supports over 1,400 ISVs globally at various stages of their growth. We’ve learned firsthand what helps companies scale, and what holds them back.
The ISV Innovation Hub packages this learning into a program that helps our partners to avoid common roadblocks and leverage proven success methods.
Concerned about the cost of your IT, software and cloud operations, unsure about how to successfully enter vendor marketplaces or seeking new ways connect with global buying audiences? We’ve got you covered.
Whether you are a startup, a scale up or a mature ISV, we’re here to help you achieve your goals. We’ll work with you to identify the best cloud platform partner programs and how to tap into vendor incentives or funding options to take your projects forward.
The ISV Innovation Hub is your starting point for achieving Crayon Sell With status, which can position your solutions in front of more than 70,000 Crayon customers and our 4,000+ strong reseller network.
Ready to achieve new breakthroughs with your product, your audience, and your profitability?
Sign up for the ISV Innovation Hub program and let’s talk about how our team can help you spend more time focusing on product development, customer acquisition, and business growth.
What we do
Grow
Partners can leverage our expertise to gain new insight into the growth potential for their business, software products, and customer base. We help you to identify opportunities to support growth objectives by controlling the cost of development, application performance, availability, and security.
Modernise
We work with your team on strategies to optimise your operating architecture, leverage and/or infuse Data and AI technologies into your products and ensure that your cloud environment supports a great end-user experience.
Monetise
Practical learning to address business and technical issues that can hinder your monetisation objectives. Guidance to assess whether vendor marketplaces are a suitable option for your product, with the support needed to successfully gain entry and drive transactions.
Scale
Identify and attain criteria for ‘Sell with Crayon’ opportunities. Scale your sales and reach new markets through our global team of enterprise sellers and extensive channel partner network.
Wise has seen 40% growth in both revenue and staff in the last two years, with Crayon assisting us every step of the way.
Stefán Torfi Höskuldsson, Wise CTO
Data and AI Acceleration.
ISV’s have a unique opportunity to quickly adopt the power of AI and enrich their solutions. Our program includes focused strategies that consider where this potential can be incorporated to increase business value.
We will assess AI and Machine Learning opportunities within your dataset, including solution feasibility assessments, high level solution architecture and solution delivery plans. Our team will work hand-in-hand with yours to identify:
- untapped revenue in your datasets
- opportunities to optimise business critical processes
- solutions to accelerate your speed to market.
Business and Technical Expertise.
The ISV Innovation Hub provides partners with front-end support on a value-add basis. Regular briefings, webinars, meet-ups, and education that connects ISVs and SaaS partners with relevant information to support business strategies, industry connections and potential funding sources.
Partners in APAC are further backed with technical expertise and services, via our ISV Managed Services offerings.
ISV services are built on Crayon’s strong foundations as a Top 10 Microsoft Partner, an Azure Expert MSP, an AWS Premier Tier Partner, and a Global Google Partner with Premier Status and over 50 additional certifications.
Cloud Partnerships
Crayon has attained Premier Tier partnership status with the majority of hyperscale cloud providers. Our status levels recognise that Crayon is among the most experienced and recognised vendor partners, globally.
Working with us as a Premier Tier partner helps you move even faster than working with Cloud providers direct. We have deep technical expertise and can complete projects that vendor-side engineers can often only advise on.
As a Premier Tier partner, we also have access to exclusive funding programs, and can help our ISV and SaaS partners navigate where and how to qualify.
Unlock new sales opportunities with Crayon
ISVs can tap into a powerful channel to scale faster, reach new markets, and accelerate growth — putting your solutions in front of customers worldwide.
Marketplace partnerships
Microsoft Marketplace
Enhance discoverability and automate your software sales with Microsoft Marketplace.
Find out more
Alibaba Cloud Marketplace
Scale Your Business Faster with Alibaba Cloud Marketplace & Crayon.
Find out more
AWS Marketplace
Modernize your software and licensing procurement with AWS Marketplace & Crayon.
Find out moreCloud-iQ
Cloud iQ is Crayon’s owned go-to-market accelerator that gives ISVs immediate access to one of the largest, most active partner ecosystems in the world. With Cloud iQ, your product becomes discoverable to thousands of Crayon customers, partners and vendors.
We’re here for ISVs and SaaS success
Frequently Asked Questions
Yes. We run quarterly webinars that provide any interested ISV or SaaS business with an overview of the ISV Innovation Hub program. Please check the Community section of this website for upcoming webinar and event information.
Not at all! We take a holistic view of partners that work with us through the ISV Innovation Hub. How the technology environment is optimised, both from a management and performance perspective is only one facet that we explore with partners in the ISV Innovation Hub program.
Crayon has relationships with most hyperscale cloud providers, but we are firm in our vendor-agnostic position. Our role is to work with our ISV and SaaS partners on business and technology strategies that are best for their business and will add value to the vision and goals of founders and executive leaders.
Yes. We have close relationships with many vendors and typically will have advance notice of new initiatives, incentives, promotions, or funding arrangements that are available to our partner community.
Join the Program
Sign up for the ISV Innovation Hub program and let’s talk about how our team can help you to spend more time focused on product, customer acquisition and business growth.
Thanks for contacting Crayon. A team member will reach out to you soon.
Recognition
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