The Microsoft Marketplace has been on a sustained growth trajectory fueled by increased demand for solutions that meet an ever-growing array of unique, niche and industry specific requirements. It plays a critical role in how Microsoft keeps pace with emerging demand and maintains its position as an innovation leader in the market.
Supporting the development of cutting-edge solutions is critical to maintaining market relevance. The more ISVs that develop platform compatible software and applications, the broader the appeal of the platform itself. As such, the establishment of comprehensive ISV partner ecosystems is a strategic move for hyperscale cloud providers like Microsoft. It allows them to expand their market reach, enhance customer value, achieve competitive differentiation, drive revenue growth, optimize resources, and foster innovation.
An ISVs ability to develop great products is the starting point for a journey to the Microsoft Marketplace. Attracting customers is the north star for ISVs that want to grow. Microsoft offers ISVs the opportunity to get in front of a huge global buying audience, but getting listed on the Microsoft Marketplace can come with unexpected potholes and learning bumps. Once there, ISVs need a clear understanding of what it takes to raise awareness within Microsoft itself and leverage every advantage to compete for customers, drive transactions, and increase revenue.
This webinar is part of a series that packages up insights earned through our work with ISVs all over the world via our award-winning ISV Innovation Hub initiative. Grab your lunch and settle in with Sahara Gaw, ISV Partner Manager at Crayon and her guest Sylvia Stojanovski, APAC Managing Director of WeTransact for a great session. It’s a must-watch for every ISV, packed full of strategic insight and practical advice on how to get to the Microsoft Marketplace and ensure success on arrival.
45 Min view time.
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