Press Release
Crayon recognized as the winner of the 2025 Microsoft Malaysia Partner of the Year Award
If you’re an ISV that wants to get your products listed and transacting on Microsoft Marketplace, this webinar is for you!
The Microsoft Marketplace has been on a sustained growth trajectory fueled by increased demand for solutions that meet an ever-growing array of unique, niche and industry specific requirements. It plays a critical role in how Microsoft keeps pace with emerging demand and maintains its position as an innovation leader in the market.
Supporting the development of cutting-edge solutions is critical to maintaining market relevance. The more ISVs that develop platform compatible software and applications, the broader the appeal of the platform itself. As such, the establishment of comprehensive ISV partner ecosystems is a strategic move for hyperscale cloud providers like Microsoft. It allows them to expand their market reach, enhance customer value, achieve competitive differentiation, drive revenue growth, optimize resources, and foster innovation.
An ISVs ability to develop great products is the starting point for a journey to the Microsoft Marketplace. Attracting customers is the north star for ISVs that want to grow. Microsoft offers ISVs the opportunity to get in front of a huge global buying audience, but getting listed on the Microsoft Marketplace can come with unexpected potholes and learning bumps. Once there, ISVs need a clear understanding of what it takes to raise awareness within Microsoft itself and leverage every advantage to compete for customers, drive transactions, and increase revenue.
This webinar is part of a series that packages up insights earned through our work with ISVs all over the world via our award-winning ISV Innovation Hub initiative. Grab your lunch and settle in with Sahara Gaw, ISV Partner Manager at Crayon and her guest Sylvia Stojanovski, APAC Managing Director of WeTransact for a great session. It’s a must-watch for every ISV, packed full of strategic insight and practical advice on how to get to the Microsoft Marketplace and ensure success on arrival.
45 Min view time.
Press Release
Blogs
As cybersecurity and continuity converge in platforms and in practice, partners need new playbooks to address modern Data Protection standards. Our in-house cybersecurity pre-sales lead, Michael Brooke explains why.
Guides and eBooks
What triggers an SMB customer to begin exploring their need for better Data Protection? The first of our four Data Protection Playbooks for partners breaks down how to position and win in the Pre-Adoption and Exploration stage.
Insights
Data Protection priorities are shifting for SMBs. Ramp up your ability to respond with curated insights, articles and resources to help you guide every customer conversation with confidence.
Partner Spotlight
In this Partner Spotlight, Acceltech Managing Director Ivy Tarrobago shares how Crayon’s responsive support enhances client outcomes and business growth.
Whitepapers
Data Protection is a must for all SMBs but how can partners align solution investment with critical business objectives? Our latest paper shows you how.
Press Release
The full roll-out of Crayon's next generation Cloud-iQ platform has arrived, with enhanced features and functionality that partners will love.
Press Release
Crayon has been recognised with a huge double win at the CRN Channel Asia awards ceremony.
Insights
All the latest insights, articles and resources on M365 Copilot, curated into one place.
Insights
SMB customers are storing greater volumes of sensitive data in more places than ever. Secure backup and recovery practices are essential to how they protect it.
Partner Spotlight
Bigfish Technology saved AU$20,000 on its annual Microsoft licensing after one call with Crayon and has since built a strong partnership that enabled Bigfish to get access to Crayon’s expertise and vendor ecosystem.
Insights
Insider risk is a subtle and continuous challenge for SMB customers. Turn it into a manageable and quantifiable aspect of their Data Protection strategy.
Blogs
From rethinking backup to governance frameworks and behavioural analytics, what's involved in building a complete Data Protection strategy for SMB customers?
Case Studies
Find out how Dynamics Square combined Cloud ERP and Copilot to transform operations for a growing pharmaceutical manufacturer.
Case Studies
Explore how Dynamics Square delivered a 25% cost reduction for AV Health in our latest case study.
Case Studies
Learn how Navigatum reduced Azure infrastructure costs and delivered a cost-effective, scalable foundation for growth for a leading strata firm.
Guides and eBooks
Insights, articles and resources on major updates in Microsoft's programs and licensing agreements and channel strategy.
Insights
We explore the evolution of Microsoft's channel strategy over the past ten years, and what can be learned by viewing it through a Value Cycle lens.
Insights
Rhonda Robati, Executive Vice President of Crayon APAC assesses the factors driving Microsoft's channel strategy and the evolution needed to be a Partner of the Future.
Guides and eBooks
The Microsoft Fabric Partner Guide curates our recent articles, videos and resources to accelerate Crayon partner learning.
Guides and eBooks
Top insights from our latest eBook for ISV and SaaS partners.
Guides and eBooks
Scaling an ISV business is a journey. Our latest eBook unpacks common roadblocks and how to steer clear of them on the way to success.
News
Crayon expands its ISV Innovation Hub in Asia Pacific, offering APAC Independent Software Vendors unparalleled support in cloud readiness, AI integration, and market expansion.
Blogs
Explore ISV investment action across the region, and the role that vendor marketplaces play in their race to acquire fresh tech innovation.
Case Studies
Explore how Crayon worked with Independent Software Vendor, MID to migrate them to the cloud and gain significant cost savings in return.
Case Studies
Learn how our Cloud Managed Services team helped this ISV modernise its IT operating environment with Microsoft Azure.
Case Studies
Learn why Wise trusts Crayon to support its growth with expertise in cloud economics, DevOps consultancy, and Microsoft audit procedures.

Connect Data Protection to strategic objectives via this Whitepaper

What are the most critical business objectives and solution adoption priorities for SMBs in our region? Download the latest Forrester study to find out!

Our APAC channel business is now part of a global organisation. That means there is a whole new world of value on offer for our partners. We can help you to tap into all of it.