Blogs
Attaining a Security SPD
In the second article in our Security SPD series, Michael Brooke offers tips to help partners gain the insight track from start to finish.
The 9-point success formula used by our fastest growing partners in the region.
Download the ResearchThe Asia-Pacific IT channel is in the middle of a major transformation. As cloud adoption accelerates, AI reshapes customer expectations, and competition intensifies, one question keeps surfacing: How can today’s service providers grow faster, smarter, and more sustainably?
That’s the question at the heart of the High-Performance Strategies for Technology Partners research, commissioned by Crayon and conducted independently by industry analysts at IBRS.
Based on in-depth interviews with the fastest-growing MSPs, CSPs, systems integrators, and IT resellers in our ecosystem, this report uncovers the strategies that separate thriving IT service businesses from those that stall at scale.
If you’re responsible for leading, scaling, or evolving a technology services business in the SMB segment, this research is your blueprint for what works—and what to avoid.
The study focused on partners demonstrating strong year-over-year growth, active participation in vendor ecosystems, and consistent increases in monthly cloud transaction volumes.
But it wasn’t just about revenue. It was about how these organisations operate differently.
The research reveals nine core strategies that successful technology partners have in common and packages up actionable patterns of behaviour and execution that are working right now, in real businesses across the region.
Here’s a preview of what you’ll learn in the report:
Are you ready to expand, or need to break-through a growth plateau?
Maybe you’re looking for insight to support your future growth strategies and investment decisions.
This report can help you step back and look at your business model with fresh eyes.
This report is not drawn from generic global research. It is based on analysis of deep, qualitative interviews with partners operating in Australia, New Zealand and South-East Asia.
Insights are tailored to the unique market dynamics, staffing challenges and vendor relationships that define the Asia-Pacific IT services landscape.
The findings are based on interviews with leaders from high-growth partner organisations—not just top-tier players, but mid-tier and emerging businesses that are scaling in complex, competitive environments. It identifies common challenges, explain how these are navigated and highlights what works in practice.
Each chapter breaks down a success factor with examples, actionable advice, and warning signs to avoid. Whether you’re building your first packaged service offering, trying to break out of project dependency, or rethinking your hiring strategy, there’s something here to apply right away.
There’s never been more opportunity in the SMB IT space. But the market is evolving fast—and so must your business.
The High-Performance Strategies for Technology Partners report doesn’t just tell you what’s happening. It offers actionable guidance on how to adapt, differentiate, and compete for sustained growth.
Download the report now and discover the strategies that are helping your peers across Asia-Pacific build stronger, more resilient IT services businesses.

Blogs
In the second article in our Security SPD series, Michael Brooke offers tips to help partners gain the insight track from start to finish.
Blogs
In the first of a 3-part series, Michael Brooke explains why the buying signals from the market make Security SPD attainment worth a close look for partners.
Training
The sun is setting on Microsoft Project Online, with Microsoft announcing it will be fully retired on September 30, 2026. Get the need-to-know information to plan for this change and position alternatives with your customers.
Press Release
Crayon wins 2026 Nitro APAC Reseller of the Year, with team leaders honoured for supporting partners and accelerating digital document adoption.
Press Release
Crayon's Warren Nolan and Harith Ramotheram have earned recognition in the 2026 CRN Asia Channel Leaders list for driving partner growth and innovation in our region.
Blogs
Learn how Microsoft’s strategic Copilot for All framework combines with Crayon’s inhouse AI expertise to drive practice development and revenue growth for partners.
On Demand Webinars
Watch the on‑demand webinar on turning data risk into revenue. Learn how partners use data protection maturity models to drive recurring revenue and customer trust.
On Demand Webinars
Join our team for a business and technical deep dive into the Microsoft Security SPD and why attaining it is great for business.
Business
AvePoint Partner onboarding content packs are now available from Crayon to help fast track confidence and success for your team.
On Demand Webinars
Our latest On-Demand webinar provides a practical, execution focused walk through the full Copilot partner journey, from early adoption to advanced scenarios.
Training
In our latest webinar, our in-house Modern Work experts Jye Wong and Ksenia Turner will run you through a practical refresher on Solution Partner Designations; what they are, why they matter and how to get started.
Guides and eBooks
As SMBs mature in the Data Protection lifecycle, they need help to optimise spend, reduce the compliance burden and ensure results align to business objectives. The third installment of our Data Protection Playbook series provides practical guidance for partners on how to address emerging pressure and connect ongoing investment to measurable business value.
Training
Copilot Agents: what are they and how do they differ from AI assistants and chatbots? Our in-house Copilot expert Ksenia Turner explains the use cases and service opportunities for partners.
Blogs
Fragmented data protection systems and processes create compliance proof-gaps for SMB customers. Scott Hagenus, Director, Cybersecurity here at Crayon explains.
Guides and eBooks
How can partners help their SMB customers to move from silos of security and continuity to a more cohesive, measurable and insurable data protection framework? The second edition in our Data Protection Playbook series maps out their journey, and yours.
Blogs
As cybersecurity and continuity converge in platforms and in practice, partners need new playbooks to address modern Data Protection standards. Our in-house cybersecurity pre-sales lead, Michael Brooke explains why.
Insights
Data Protection priorities are shifting for SMBs. Ramp up your ability to respond with curated insights, articles and resources to help you guide every customer conversation with confidence.
Insights
All the latest insights, articles and resources on M365 Copilot, curated into one place.
Partner Spotlight
Bigfish Technology saved AU$20,000 on its annual Microsoft licensing after one call with Crayon and has since built a strong partnership that enabled Bigfish to get access to Crayon’s expertise and vendor ecosystem.
Blogs
From rethinking backup to governance frameworks and behavioural analytics, what's involved in building a complete Data Protection strategy for SMB customers?
Insights
We explore the evolution of Microsoft's channel strategy over the past ten years, and what can be learned by viewing it through a Value Cycle lens.
Guides and eBooks
The Microsoft Fabric Partner Guide curates our recent articles, videos and resources to accelerate Crayon partner learning.
Business
If your SMB customers are prioritising Customer Experience improvements, this article is for you!
Insights
Explore data trends from the Future of Operations and learn how to turn insights into action in the Productivity domain.
Training
Explore how Azure can help partners respond to dominant trends within SMB customer cloud strategies.
Insights
The latest in our Future of Operations insights series looks at why SMBs are pursuing hybrid cloud and multi-cloud strategies to achieve their business objectives.
Insights
Rhonda Robati, Executive Vice President of Crayon APAC assesses the factors driving Microsoft's channel strategy and the evolution needed to be a Partner of the Future.
Insights
SMBs across the APAC are not just increasing their technology investments—they are making strategic, forward-thinking moves to position themselves for long-term growth.
Insights
Small to medium-sized businesses in the APAC region are gearing up tech investments to drive outcomes for customer experience, revenue, business adaptability and innovation. How will SMBs leverage emerging technologies to achieve their strategic objectives?
Insights
What are the most critical business objectives and solution adoption priorities for SMBs in our region? Download the latest Forrester study to find out!
Podcast
Dr. Joe and his guests discuss how high-performance culture helps partners to position on value, earn trust and build stronger customer relationships.
Podcast
Is high-performance more than just a buzzword? Find out as Dr. Joe explores the importance and impact of internal culture with his guests.

Connect Data Protection to strategic objectives via this Whitepaper

What are the most critical business objectives and solution adoption priorities for SMBs in our region? Download the latest Forrester study to find out!

Our APAC channel business is now part of a global organisation. That means there is a whole new world of value on offer for our partners. We can help you to tap into all of it.