The Asia-Pacific IT channel is in the middle of a major transformation. As cloud adoption accelerates, AI reshapes customer expectations, and competition intensifies, one question keeps surfacing: How can today’s service providers grow faster, smarter, and more sustainably?
That’s the question at the heart of the High-Performance Strategies for Technology Partners research, commissioned by Crayon and conducted independently by industry analysts at IBRS.
Based on in-depth interviews with the fastest-growing MSPs, CSPs, systems integrators, and IT resellers in our ecosystem, this report uncovers the strategies that separate thriving IT service businesses from those that stall at scale.
If you’re responsible for leading, scaling, or evolving a technology services business in the SMB segment, this research is your blueprint for what works—and what to avoid.
The study focused on partners demonstrating strong year-over-year growth, active participation in vendor ecosystems, and consistent increases in monthly cloud transaction volumes.
But it wasn’t just about revenue. It was about how these organisations operate differently.
The research reveals nine core strategies that successful technology partners have in common and packages up actionable patterns of behaviour and execution that are working right now, in real businesses across the region.
Here’s a preview of what you’ll learn in the report:
Are you ready to expand, or need to break-through a growth plateau?
Maybe you’re looking for insight to support your future growth strategies and investment decisions.
This report can help you step back and look at your business model with fresh eyes.
This report is not drawn from generic global research. It is based on analysis of deep, qualitative interviews with partners operating in Australia, New Zealand and South-East Asia.
Insights are tailored to the unique market dynamics, staffing challenges and vendor relationships that define the Asia-Pacific IT services landscape.
The findings are based on interviews with leaders from high-growth partner organisations—not just top-tier players, but mid-tier and emerging businesses that are scaling in complex, competitive environments. It identifies common challenges, explain how these are navigated and highlights what works in practice.
Each chapter breaks down a success factor with examples, actionable advice, and warning signs to avoid. Whether you’re building your first packaged service offering, trying to break out of project dependency, or rethinking your hiring strategy, there’s something here to apply right away.
There’s never been more opportunity in the SMB IT space. But the market is evolving fast—and so must your business.
The High-Performance Strategies for Technology Partners report doesn’t just tell you what’s happening. It offers actionable guidance on how to adapt, differentiate, and compete for sustained growth.
Download the report now and discover the strategies that are helping your peers across Asia-Pacific build stronger, more resilient IT services businesses.
Sales and Marketing
Business leaders don't live in the tools. They live in the outcomes. The metrics they care about most are not always limited to compliance and risk. So how do you connect data protection to the big-ticket objectives, when they're less obvious? Our in-house pre-sales expert, Michael Brooke explains.
Guides and eBooks
As SMBs mature in the Data Protection lifecycle, they need help to optimise spend, reduce the compliance burden and ensure results align to business objectives. The third installment of our Data Protection Playbook series provides practical guidance for partners on how to address emerging pressure and connect ongoing investment to measurable business value.
Training
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Blogs
Fragmented data protection systems and processes create compliance proof-gaps for SMB customers. Scott Hagenus, Director, Cybersecurity here at Crayon explains.
Sales and Marketing
Ever wonder why a pitch has some IT Managers leaning forward, while others glaze over? Michael Brooke, Cybersecurity Pre-Sales Lead offers some insight on how to tune your approach to chime with different technical mindsets.
Guides and eBooks
How can partners help their SMB customers to move from silos of security and continuity to a more cohesive, measurable and insurable data protection framework? The second edition in our Data Protection Playbook series maps out their journey, and yours.
Vendor Announcements
Copilot for Business has landed at Microsoft Ignite 2025, levelling the GenAI playing field for SMB customers. Learn all about it from our man on the ground, Andreas Bergman.
Press Release
Press Release
Blogs
As cybersecurity and continuity converge in platforms and in practice, partners need new playbooks to address modern Data Protection standards. Our in-house cybersecurity pre-sales lead, Michael Brooke explains why.
Guides and eBooks
What triggers an SMB customer to begin exploring their need for better Data Protection? The first of our four Data Protection Playbooks for partners breaks down how to position and win in the Pre-Adoption and Exploration stage.
Insights
Data Protection priorities are shifting for SMBs. Ramp up your ability to respond with curated insights, articles and resources to help you guide every customer conversation with confidence.
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In this Partner Spotlight, Acceltech Managing Director Ivy Tarrobago shares how Crayon’s responsive support enhances client outcomes and business growth.
Whitepapers
Data Protection is a must for all SMBs but how can partners align solution investment with critical business objectives? Our latest paper shows you how.
Press Release
Crayon has been recognised with a huge double win at the CRN Channel Asia awards ceremony.
Insights
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Insights
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Partner Spotlight
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Insights
Insider risk is a subtle and continuous challenge for SMB customers. Turn it into a manageable and quantifiable aspect of their Data Protection strategy.
Blogs
From rethinking backup to governance frameworks and behavioural analytics, what's involved in building a complete Data Protection strategy for SMB customers?
Insights
We explore the evolution of Microsoft's channel strategy over the past ten years, and what can be learned by viewing it through a Value Cycle lens.
Guides and eBooks
The Microsoft Fabric Partner Guide curates our recent articles, videos and resources to accelerate Crayon partner learning.
Business
If your SMB customers are prioritising Customer Experience improvements, this article is for you!
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Training
Explore how Azure can help partners respond to dominant trends within SMB customer cloud strategies.
Insights
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Insights
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Insights
SMBs across the APAC are not just increasing their technology investments—they are making strategic, forward-thinking moves to position themselves for long-term growth.
Insights
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Insights
What are the most critical business objectives and solution adoption priorities for SMBs in our region? Download the latest Forrester study to find out!
Podcast
Dr. Joe and his guests discuss how high-performance culture helps partners to position on value, earn trust and build stronger customer relationships.
Podcast
Is high-performance more than just a buzzword? Find out as Dr. Joe explores the importance and impact of internal culture with his guests.
