SMB decision-makers will also invest to improve the experience of employees and business partners.
Delivering on these objectives is linked to other strategic needs, including responding faster to change and strengthening operational resilience.
To achieve its objectives, IT leaders in the SMB segment have prioritised enhanced use of business data, along with improvements to IT delivery speed, reliability and resilience.
In fact, 70% of SMBs in our latest study of SMB operations across the region ranked the need to unlock the full value of business data as a critical IT objective. This correlates to high solution adoption intent for:
Source: The Future of Operations: Advancing AI Innovation and Cloud Agility in Small to Medium Sized Businesses, a Forrester Consulting study conducted on behalf of Crayon, March 2025
Let’s look at how Microsoft and Avepoint combine in a solution that delivers impact against all these critical business priorities.
When it comes to leveraging data to drive CX outcomes, Microsoft Dynamics 365, including Business Central, absolutely delivers. It unifies front- and back-office processes into a single, intelligent platform—bringing together ERP, CRM, finance, supply chain, sales, and customer insights under one roof, and infuses speed to value with the aid of Copilot.
Access to integrated intelligence is a key reason 45% of SMBs are prioritising cloud ERP and supply chain tools, and 43% want to adopt customer journey analytics within two years.
By choosing Dynamics 365 and Business Central, they can:
With integrated Power BI (and Fabric) for reporting and analytics, decision-makers can move from static reports to interactive dashboards that update as new data flows in.
For partners, this means opportunities to design solutions that link core ERP and CRM with tailored workflows, AI-driven insights, and custom apps— in short, delivering the kind of agility that fuels growth.
Key Takeaway: Dynamics 365 and Business Central respond directly to the solution adoption trend data for Cloud ERP, Customer Journey Analytics and Customer Relationship Management.
As Dynamics 365 enables SMBs to grow and scale their operations, AvePoint ensures those systems are governed, backed up, and compliant.
AvePoint’s Policies & Insights platform offers:
This becomes especially valuable when customer data from Dynamics is shared across Microsoft 365 services. Secure collaboration that does not compromise on compliance is critical for customers in regulated industries and those expanding into new markets.
By extending protection beyond the application layer into the collaboration ecosystem, AvePoint helps partners deliver secure, insight-driven and policy-compliant operations.
Customers can restore data at the entity, record or field level to avoid business interruptions, with all metadata, properties and permissions maintained.
A single reporting interface shows the protection status of all Dynamics 365 items.
Customers can also bring their own Microsoft Azure Key Vault encryption key to meet compliance requirements and protect against cyber threats and data leakage.
Key Takeaway: AvePoint offers the visibility and control needed to manage compliance risk in businesses that are working in and collaborating across data-rich platforms.
For SMB customers, Dynamics 365 and AvePoint form a bridge between business productivity and responsible data stewardship.
With Dynamics 365 and Business Central:
With AvePoint:
For partners, its complete solution that connects process automation through to data protection.
The combined value proposition of Microsoft and AvePoint isn’t just about technology features.
It’s also:
Ready to talk about solutions that deliver into the business objectives for your customers?
Together, Dynamics 365 and AvePoint provide a solution that delivers for SMBs that need to improve customer experiences with enhanced use of business data, whilst supporting IT delivery speed, reliability and resilience.
If you’re ready to lead this conversation and align your offerings to market demand, we’re standing by to help you explore this solution.
Simply enter “Dynamics 365 and AvePoint’ into the free text field when you leave your details, and we’ll be in touch to get a conversation started around:
Thank you for your interest in this solution! One of our team will be in touch to assist with your inquiry.
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