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How Fast Growth Partners drive Competitive Advantage

How Fast Growth Partners drive Competitive Advantage

The Asia-Pacific IT channel is in the middle of a major transformation. As cloud adoption accelerates, AI reshapes customer expectations, and competition intensifies, one question keeps surfacing: How can today’s service providers grow faster, smarter, and more sustainably?

That’s the question at the heart of the High-Performance Strategies for Technology Partners research, commissioned by Crayon and conducted independently by industry analysts at IBRS.

Based on in-depth interviews with the fastest-growing MSPs, CSPs, systems integrators, and IT resellers in our ecosystem, this report uncovers the strategies that separate thriving IT service businesses from those that stall at scale.

If you’re responsible for leading, scaling, or evolving a technology services business in the SMB segment, this research is your blueprint for what works—and what to avoid.

What makes a High-Performance Partner?

What makes a High-Performance Partner?

The study focused on partners demonstrating strong year-over-year growth, active participation in vendor ecosystems, and consistent increases in monthly cloud transaction volumes.

But it wasn’t just about revenue. It was about how these organisations operate differently.

The research reveals nine core strategies that successful technology partners have in common and packages up actionable patterns of behaviour and execution that are working right now, in real businesses across the region.

Here’s a preview of what you’ll learn in the report:

  • Why networking with intent beats traditional sales strategies in today’s buyer landscape
  • How niche specialisation can unlock margin stability, faster delivery, and scalable growth
  • Why GTM models are evolving from cloud reselling to cloud consulting
  • How top performers turn post-sales support into a strategic growth function
  • The real reasons most providers hit a $3–8 million ceiling—and how others break through
Who should read this?

Who should read this?

Are you ready to expand, or need to break-through a growth plateau?

Maybe you’re looking for insight to support your future growth strategies and investment decisions.

This report can help you step back and look at your business model with fresh eyes.

  • MSPs and CSPs looking to grow beyond infrastructure and licensing
  • Systems integrators ready to build repeatable, scalable delivery models
  • IT resellers exploring consulting, managed services, or AI integration
  • Channel-focused leaders responsible for sales, operations, or service design
  • Founders and principals of cloud-native or SaaS-led technology providers
3 rock solid reasons to download, today

3 rock solid reasons to download, today

Built for the APAC Market

This report is not drawn from generic global research.  It is based on analysis of deep, qualitative interviews with partners operating in Australia, New Zealand and South-East Asia.

Insights are tailored to the unique market dynamics, staffing challenges and vendor relationships that define the Asia-Pacific IT services landscape.

 

Based in Real-World Evidence

The findings are based on interviews with leaders from high-growth partner organisations—not just top-tier players, but mid-tier and emerging businesses that are scaling in complex, competitive environments. It identifies common challenges, explain how these are navigated and highlights what works in practice.

Practical and Actionable Insight

Each chapter breaks down a success factor with examples, actionable advice, and warning signs to avoid.  Whether you’re building your first packaged service offering, trying to break out of project dependency, or rethinking your hiring strategy, there’s something here to apply right away.

Fuel for your Growth Engine

Fuel for your Growth Engine

There’s never been more opportunity in the SMB IT space. But the market is evolving fast—and so must your business.

The High-Performance Strategies for Technology Partners report doesn’t just tell you what’s happening. It offers actionable guidance on how to adapt, differentiate, and compete for sustained growth.

Download the report now and discover the strategies that are helping your peers across Asia-Pacific build stronger, more resilient IT services businesses.

Get the Report

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