Business Applications: MSPs moving Partnerships into Profits

Insights, articles and resources on major updates in Microsoft's programs and licensing agreements and channel strategy. 

We explore the evolution of Microsoft's channel strategy over the past ten years, and what can be learned by viewing it through a Value Cycle lens.

SMBs are on the hunt for intelligent, resilient and secure Field Service solutions. Explore a stack solution that meets all their needs!

Two global software and cloud leaders unite.

Explore a modern stack solution that combines backup, storage, and identity controls within a scalable hybrid cloud framework.

If your SMB customers are prioritising Customer Experience improvements, this article is for you!

SMBs in APAC are ramping up adoption of cloud-based business applications. Find out why and how this influences the services and capabilities sought from their trusted IT service partners.

Deliver data-driven value with Power BI and harness the growing SMB customer demand for data analytics and visualisation.

Solution adoption intent for Zero Trust is surging with SMBs across the region. Explore how Trend Micro can help partners respond.

Explore how SMBs in APAC are leveraging cybersecurity solutions and AI technologies toward achieving critical business objectives.

Rhonda Robati, Executive Vice President of Crayon APAC assesses the factors driving Microsoft's channel strategy and the evolution needed to be a Partner of the Future.

After decades of experience navigating seismic shifts in vendor strategy, Warren Nolan knows the importance of being pragmatic and proactive in the face of disruption to the Microsoft CSP Program.

The Microsoft Fabric Partner Guide curates our recent articles, videos and resources to accelerate Crayon partner learning.

Explore how Cytrack.io solutions meet emerging SMB demand for AI-enabled, unified communications platforms.

The latest in our Future of Operations insights series looks at why SMBs are pursuing hybrid cloud and multi-cloud strategies to achieve their business objectives.

Warren Nolan believes Microsoft has invited partners to join them on a new journey to value, and the role of Cloud Distribution providers has never been more critical.

SMBs across the APAC are not just increasing their technology investments—they are making strategic, forward-thinking moves to position themselves for long-term growth.

Small to medium-sized businesses in the APAC region are gearing up tech investments to drive outcomes for customer experience, revenue, business adaptability and innovation. How will SMBs leverage emerging technologies to achieve their strategic objectives?

What are the most critical business objectives and solution adoption priorities for SMBs in our region? Download the latest Forrester study to find out!

From retail to corporate tech, Ksenia Turner built a career on learning, adapting, and helping others do the same. Now, as Business Success Manager at Crayon, she helps partners understand and use AI and Microsoft solutions in real, practical ways.

Join Dr. Joseph Sweeney of IBRS as he interviews APAC partners about the strategies, methodologies, and behaviours that underpin their success.

A recent study of small to medium sized businesses (SMBs) across the Asia Pacific region signals a sweet spot for partners that can connect Cloud ERP, Business Process Automation and AI.