The Future of Operations study series provides our partners with deep insight into the small to medium sized business segment.
We invest in quantitative data to support your ability to respond ahead of emerging demand.
Let’s turn this insight into action!
To help our partners monetise demand trends in the study, we’ve matched solutions from our portfolio to analysis of SMB objectives, prioritised IT actions and adoption intent within the study.
For small and medium-sized businesses (SMBs) in Asia Pacific, the change is being driven by the convergence of AI, customer experience, and unified communications. The Future of Operations 2025 study reveals that:
In this context, Cytrack.io stands out as a modern enabler—offering AI-powered contact centre capabilities, omnichannel customer engagement, workforce analytics, and seamless CRM and UCaaS integrations.
For Crayon’s partners, Cytrack solutions represent a powerful way to help SMB clients improve productivity, elevate service, and drive lasting operational resilience.
While conferencing tools and digital workflows are well established (both at 49% adoption), SMBs now seek more integrated, intelligent solutions—moving beyond tool sprawl toward unified, AI-driven platforms.
The push toward UCaaS isn’t just about voice—it’s about bringing voice, chat, video, and social channels into a unified interface that enhances both internal collaboration and customer interaction.
Cytrack answers this need by delivering:
These features allow SMBs to run smarter, more connected workplaces—and for partners, they unlock repeatable, high-value service delivery.
Data drawn from the study shows a strong correlation between customer satisfaction and employee productivity. Cytrack bridges this gap with solutions that give agents the tools and insights they need to perform at their best—while also improving customer interactions across every touchpoint. For example:
Partners can package these capabilities into managed offerings—positioning themselves not just as tech providers, but as enablers of business value and customer retention.
For partners servicing the SMB segment, Cytrack offers several advantages:
If you’re a partner that’s developed a concentrated niche with customers in specific industries or verticals, sector fit matters.Cytrack delivers flexibility without complexity, whether you’re supporting a contact-heavy business like a dental chain, a distributed retail operation, or a high-touch professional services firm.
As noted in our Future of Operations Insights series on Modern Work 2027, SMB demand is rising for AI-enabled workplace tools that improve decision-making, automate routine tasks, and support cross-functional collaboration.
Cytrack positions partners to deliver this by offering:
The model is scalable, and the demand is clear.
The facts are 45% of SMBs surveyed intend to adopt AI-based reporting tools and 48% are planning to implement NLP.
Cytrack provides an efficient route to deliver both—with minimal friction.
For our partners, Cytrack opens new revenue streams across:
Partners that can offer pre-integrated, AI-capable productivity solutions like Cytrack will be seen as strategic allies, not just support providers.
The modern workplace is no longer just about getting things done—it’s about doing the right things, faster, with smarter tools and happier teams. Cytrack.io empowers SMBs to enhance customer experience, employee performance, and operational resilience—all while simplifying life for the partners who support them.
By embracing solutions like Cytrack, partners can deliver what SMBs now expect: integrated, intelligent, and outcome-focused productivity platforms that drive measurable business value.
Cytrack.io technology ensures partners can meet SMB customer ambitions to improve experience, innovation and resilience.
If you’re ready to lead this conversation and align with customer objectives, we’re standing by to show you how Cytrack solutions can help you deliver AI-enabled, unified communications service offerings.
Start a conversation with Crayon today about:
Thank you for submitting your details! A member of our team will be in touch soon.
Insights
Rhonda Robati, Executive Vice President of Crayon APAC assesses the factors driving Microsoft's channel strategy and the evolution needed to be a Partner of the Future.
Guides and eBooks
Insights, articles and resources on major updates in Microsoft's programs and licensing agreements and channel strategy.
Insights
We explore the evolution of Microsoft's channel strategy over the past ten years, and what can be learned by viewing it through a Value Cycle lens.
Blogs
SMBs are on the hunt for intelligent, resilient and secure Field Service solutions. Explore a stack solution that meets all their needs!
Press Release
Two global software and cloud leaders unite.
Technical
Explore a modern stack solution that combines backup, storage, and identity controls within a scalable hybrid cloud framework.
Business
If your SMB customers are prioritising Customer Experience improvements, this article is for you!
Insights
SMBs in APAC are ramping up adoption of cloud-based business applications. Find out why and how this influences the services and capabilities sought from their trusted IT service partners.
Insights
Deliver data-driven value with Power BI and harness the growing SMB customer demand for data analytics and visualisation.
Insights
Solution adoption intent for Zero Trust is surging with SMBs across the region. Explore how Trend Micro can help partners respond.
Insights
Explore how SMBs in APAC are leveraging cybersecurity solutions and AI technologies toward achieving critical business objectives.
Blogs
After decades of experience navigating seismic shifts in vendor strategy, Warren Nolan knows the importance of being pragmatic and proactive in the face of disruption to the Microsoft CSP Program.
Guides and eBooks
The Microsoft Fabric Partner Guide curates our recent articles, videos and resources to accelerate Crayon partner learning.
Insights
SMBs across the APAC are not just increasing their technology investments—they are making strategic, forward-thinking moves to position themselves for long-term growth.
Insights
What are the most critical business objectives and solution adoption priorities for SMBs in our region? Download the latest Forrester study to find out!
Sales and Marketing
Practical tips for crafting and activating a compelling Copilot GTM proposition.
Webinars Series
This webinar covers key features and best practices to help you stay ahead of threats.
Guides and eBooks
What are the things that make employee’s more productive?
