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Expertise, Done Differently

Expertise, Done Differently

Advancing Copilot opportunities in the market is a strategic goal for Joseph Constantine, Director at Lanter Technologies.

Joseph knows what it takes to help SMBs move from curiosity to capability when it comes to AI-enabled productivity, and he credits Crayon for playing a critical role in helping Lanter activate that journey.

In this Partner Spotlight, we sat down with Joseph to discuss his experience of working with Crayon.

Watch the interview and read on for more insight to how Lanter and Crayon are advancing Copilot innovation, together.

Expertise in the room, not just on the line.

When it comes to modern productivity, there’s no shortage of tools promising partners rich revenue fields and transformative results for their customers. Yet, turning potential into progress takes more than technology. It takes a hands-on approach that brings clarity and confidence first to the partner, and then a commitment to stay on side to help commute that confidence through to customers.

For Lanter Technologies, the potential in Microsoft Copilot was clear but the extra tailwind provided by Crayon really helped the business to take flight on customer opportunities.

For Constantine, the biggest barrier isn’t customers learning to use Copilot, it’s knowing what problems to solve with it. “The main challenge is businesses actually understanding what Copilot can bring to their organisation,” he explains. “A lot of the time, the real obstacle is identifying the inefficiencies they’re experiencing and how Copilot can help fix them.”

Lanter is adept at surfacing those inefficiencies and getting solution conversations underway around Copilot. Crayon’s in-house Copilot experts help Constantine’s team to gain real traction in those conversations.

For Constantine, the difference Crayon makes is in showing up, in person and he notes “they will come with us to any meeting around Copilot. They’ll sit down and have conversations with our clients and help us to help them.”

In short, being able to get Copilot support on the phone might be good, but having Copilot experts that are always willing to join you in the dealmaking room is great.

Without Crayon, it would be difficult to go to market with Copilot. They’ve given us the information, they’ve given us the training sessions, they’ve given us the results. Confidence delivered through capability, and the kind of expert ecosystem that adds firepower to every partner’s go-to-market effort.

Joseph Constantine, Service Director at Lanter Technologies

Onsite. In sync. Value added where it matters most.

With Copilot now on the radar of every progressive business, Crayon’s approach ensures partners like Lanter can lead with value and confidence, without needing to build every piece of technical expertise in-house.

Crayon acts as an extension of Lanter’s own capability, investing time, technical know-how, and customer enablement muscle without adding overhead or friction. From running tailored events to delivering one-on-one training and field support, Crayon’s enablement model is built on presence and partnership, not transactions.

Distribution, Done Differently

Distribution, Done Differently

Crayon’s expertise adds firepower to your in-house know-how.

Learn more about how we invest in the best technical skillsets, so you don’t have to.

Find out what our partners are saying

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