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Home / Enablement Hub / News / Press Release / Crayon’s partner-first approach recognized across APAC with 13 CRN Channel Awards finalist nominations

Crayon's partner-first approach recognized across APAC with 13 CRN Channel Awards finalist nominations

29th June 2026

Crayon, a SoftwareOne company, has been recognized with 13 finalist nominations at the 2026 CRN Channel Awards Australia and CRN Channel Awards Asia, reinforcing its position as one of the region’s leading partner-first technology distributors.

The nominations span nearly every major distributor category across both award programs, recognizing Crayon’s work in cloud, security, AI, marketplaces, marketing, innovation, and channel leadership. More importantly, they reflect a strategy that has steadily redefined what partners can expect from a distributor.

As partners face shifts in cloud and AI, Crayon has continued investing beyond traditional distribution by expanding technical expertise, commercial advisory, managed services, enablement, marketplace capabilities, and partner success programs. The result is a services-led model designed to help partners build stronger, more profitable, and more sustainable businesses.

The company received the following finalist nominations:

CRN Channel Awards Australia

  • Distributor of the Year
  • Cloud Distributor of the Year
  • Security Distributor of the Year
  • Marketplace of the Year

CRN Channel Awards Asia

  • ASEAN Distributor of the Year
  • Distributor of the Year
  • Cloud Marketplace of the Year
  • Security Distributor of the Year
  • Best Marketing Campaign for AI Adoption
  • Reseller Innovation Project of the Year

The awards also celebrate three individuals whose leadership continues to shape Crayon’s culture and partner-first mindset:

  • Role Model of the Year: Mathew Howard, General Manager, ANZ Channel
  • Woman of the Year: Sandy Vaishnav, Channel Sales Director, ANZ
  • Woman of the Year: Ana Pedraza, Business Manager & Communications Director, APAC

“Being recognized in so many categories is incredibly rewarding because it reflects the impact our teams create alongside our partners every day,” said Mathew Howard, General Manager ANZ Channel at SoftwareOne. “These nominations belong to every person who has helped us build a business centered on expertise, collaboration, and helping partners succeed.”

“As Crayon and SoftwareOne come together, we’re bringing even greater scale, expertise, and capabilities to our partners here in the region. This recognition reinforces our commitment to continuing that investment and helping partners capture the opportunities created by cloud, security, and AI,” Vikas Bhonsle, Head of APAC Channel at SoftwareOne also proudly shared.

These nominations signal a shift in what the channel expects from distribution. By combining global scale with local expertise and a services-led approach, Crayon, a SoftwareOne company, is building a stronger organization that helps partners compete and innovate across APAC.

Read the full list of finalists: CRN Asia, CRN Australia

For more information, please visit: www.softwareone.com 

For media inquiries, please contact:

Ana Pedraza
Business Manager & Communications Director, APAC
ana.pedraza@softwareone.com
+65 8251 4136

About SoftwareOne:

SoftwareOne is a global software and cloud solutions provider. With a presence in over 70 countries and a team of around 13,000 professionals, we combine global scale and local expertise to help clients optimize costs, accelerate growth, and navigate complex IT environments with confidence. Leveraging deep capabilities in cloud, software, and data and AI, the company empowers organizations to modernize, innovate, and unlock the full value of their technology investments. Headquartered in Switzerland, SoftwareOne is listed on the SIX Swiss Exchange and Euronext Oslo Børs under the ticker symbol SWON. Visit us at www.softwareone.com 

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