Insights
Data Protection Resource Round-Up
Data Protection priorities are shifting for SMBs. Ramp up your ability to respond with curated insights, articles and resources to help you guide every customer conversation with confidence.
Over the past months we released the complete Data Protection Playbook series to guide partners through every stage of customer maturity, from foundational backup to fully orchestrated continuous assurance.
This on-demand Data Protection webinar brings it all together:
This session will help you use the Data Protection Playbooks to identify customer maturity and guide customers to what comes next.
Whether you have followed the series from the start or want a single place to begin, this session shows how to apply the core principles of data protection in real customer conversations.
The Data Protection webinar is designed for partners looking to turn growing customer concern around data risk into structured, repeatable revenue.
As data estates become more cloud‑first, SaaS‑heavy and AI‑enabled, it becomes more complex to keep data secure, protected and recoverable. Customers want to unlock the value of their business data but are conscious of the increased costs associated with security and backup.
This session dives deep into how partners can bring security and backup capabilities together, and wrap them with additional services to position data protection as an operating discipline that drives recurring revenue and deeper attach to core Microsoft workloads over years.
Throughout the webinar, Crayon shares research‑backed insight into what SMB customers are prioritising today and where spend is already planned across security and continuity.
Partners will learn
Watch the Data Protection webinar to hear directly from special guest, Francois Le Reux of PerData:
The Data Protection Webinar will leave you with a solid understanding of where customers are today, when to get data protection conversations underway and how to build momentum using existing platforms, vendor incentives and packaged services.
Please visit our Data Protection Resource Round-up for a great repository of helpful information designed to support your ongoing learning and planning.
Insights
Data Protection priorities are shifting for SMBs. Ramp up your ability to respond with curated insights, articles and resources to help you guide every customer conversation with confidence.
Blogs
From July 1, Microsoft's new SMB Copilot pricing creates a bigger partner opportunity. Here's what's changed and how to turn it into more sales.
Blogs
Does the investment in Security SPD attainment stack up against the potential for partners to make a strong commercial return? Michael Brooke explores the economics in the last in this three-part series.
Blogs
In the second article in our Security SPD series, Michael Brooke offers tips to help partners gain the insight track from start to finish.
Blogs
In the first of a 3-part series, Michael Brooke explains why the buying signals from the market make Security SPD attainment worth a close look for partners.
Press Release
Crayon’s Mathew Howard named in 2026 CRN Australia Channel Chiefs list for driving partner success, innovation, and growth in ANZ IT channels.
Blogs
Learn how Microsoft’s strategic Copilot for All framework combines with Crayon’s inhouse AI expertise to drive practice development and revenue growth for partners.
On Demand Webinars
Watch the on‑demand webinar on turning data risk into revenue. Learn how partners use data protection maturity models to drive recurring revenue and customer trust.
On Demand Webinars
Join our team for a business and technical deep dive into the Microsoft Security SPD and why attaining it is great for business.
Business
AvePoint Partner onboarding content packs are now available from Crayon to help fast track confidence and success for your team.
On Demand Webinars
Our latest On-Demand webinar provides a practical, execution focused walk through the full Copilot partner journey, from early adoption to advanced scenarios.
Blogs
Fragmented data protection systems and processes create compliance proof-gaps for SMB customers. Scott Hagenus, Director, Cybersecurity here at Crayon explains.
Insights
All the latest insights, articles and resources on M365 Copilot, curated into one place.
Guides and eBooks
The Microsoft Fabric Partner Guide curates our recent articles, videos and resources to accelerate Crayon partner learning.
Guides and eBooks
Advanced customers want protection they can rely on without constant intervention. This guide shows partners how to deliver continuous assurance through automation, governance and predictable resilience across multi cloud and AI driven environments. Use it to help customers move from reactive fixes to confidence in their day to day operations.
Sales and Marketing
Business leaders don't live in the tools. They live in the outcomes. The metrics they care about most are not always limited to compliance and risk. So how do you connect data protection to the big-ticket objectives, when they're less obvious? Our in-house pre-sales expert, Michael Brooke explains.
Guides and eBooks
As SMBs mature in the Data Protection lifecycle, they need help to optimise spend, reduce the compliance burden and ensure results align to business objectives. The third installment of our Data Protection Playbook series provides practical guidance for partners on how to address emerging pressure and connect ongoing investment to measurable business value.
Sales and Marketing
Ever wonder why a pitch has some IT Managers leaning forward, while others glaze over? Michael Brooke, Cybersecurity Pre-Sales Lead offers some insight on how to tune your approach to chime with different technical mindsets.
Guides and eBooks
How can partners help their SMB customers to move from silos of security and continuity to a more cohesive, measurable and insurable data protection framework? The second edition in our Data Protection Playbook series maps out their journey, and yours.
Blogs
As cybersecurity and continuity converge in platforms and in practice, partners need new playbooks to address modern Data Protection standards. Our in-house cybersecurity pre-sales lead, Michael Brooke explains why.
Guides and eBooks
What triggers an SMB customer to begin exploring their need for better Data Protection? The first of our four Data Protection Playbooks for partners breaks down how to position and win in the Pre-Adoption and Exploration stage.
Blogs
From rethinking backup to governance frameworks and behavioural analytics, what's involved in building a complete Data Protection strategy for SMB customers?
Insights
In part three of our six-part vlog series, Dr. Joseph Sweeney maps out the service and solution opportunities for partners when preparing SMB customers for Copilot adoption.
Insights
Deliver data-driven value with Power BI and harness the growing SMB customer demand for data analytics and visualisation.

Connect Data Protection to strategic objectives via this Whitepaper

What are the most critical business objectives and solution adoption priorities for SMBs in our region? Download the latest Forrester study to find out!

Our APAC channel business is now part of a global organisation. That means there is a whole new world of value on offer for our partners. We can help you to tap into all of it.