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Home / Enablement Hub / Events and Webinars / On Demand Webinars / Data Protection Webinar 

Data Protection Webinar: leveraging Crayon's Partner Playbooks

23rd March 2026
A Deep Dive into the Data Protection Maturity Model

A Deep Dive into the Data Protection Maturity Model

Over the past months we released the complete Data Protection Playbook series to guide partners through every stage of customer maturity, from foundational backup to fully orchestrated continuous assurance.

This on-demand Data Protection webinar brings it all together:

  • How customer operations are changing and why data protection must evolve to keep pace
  • What the new formula is for modern data protection
  • Where strong demand is emerging from the SMB customer segment for solutions and services
  • Real world insights and advice from PerData, a Crayon partner that is delivering data protection capabiities and outcomes for their customers
  • How Crayon’s Data Protection Playbooks and our maturity model can support you to get in front of customer investment and adoption intent between now and the end of 2027.

This session will help you use the Data Protection Playbooks to identify customer maturity and guide customers to what comes next.

Whether you have followed the series from the start or want a single place to begin, this session shows how to apply the core principles of data protection in real customer conversations.

What’s inside the Data Protection Webinar?

The Data Protection webinar is designed for partners looking to turn growing customer concern around data risk into structured, repeatable revenue.

As data estates become more cloud‑first, SaaS‑heavy and AI‑enabled, it becomes more complex to keep data secure, protected and recoverable. Customers want to unlock the value of their business data but are conscious of the increased costs associated with security and backup.

This session dives deep into how partners can bring security and backup capabilities together, and wrap them with additional services to position data protection as an operating discipline that drives recurring revenue and deeper attach to core Microsoft workloads over years.

Backed with market research.

Throughout the webinar, Crayon shares research‑backed insight into what SMB customers are prioritising today and where spend is already planned across security and continuity.

Partners will learn

  • Which business objectives are the most critical for SMBs
  • Where the pressure is on for IT teams (and their partners) to support business objectives
  • How to align the right data protection plays to meet objectives and relieve pressure on your IT stakeholders

Proven with Real World Experience.

Watch the Data Protection webinar to hear directly from special guest, Francois Le Reux of PerData:

  • where Crayon’s Data Protection Maturity Model lines up with his experience of working with customers at different stages of the journey.
  •  which conversations move customers away from concern about pricing and tools, and toward the value of capability uplift and outcome delivery
  • what to think through when getting a data protection practice underway

The Data Protection Webinar will leave you with a solid understanding of where customers are today, when to get data protection conversations underway and how to build momentum using existing platforms, vendor incentives and packaged services.

Please visit our Data Protection Resource Round-up for a great repository of helpful information designed to support your ongoing learning and planning.

Related tags:
DNSFilterWasabiuSecureCoreViewDelineaSecurityPartner BusinessSecurityServicesContinuityAvePointRisk and ResilienceAcronisMicrosoftVeeam
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