Blogs
Microsoft 365 Copilot Business: SMB offers and opportunities.
From July 1, Microsoft's new SMB Copilot pricing creates a bigger partner opportunity. Here's what's changed and how to turn it into more sales.
Exploring the strategic drivers behind SMB cloud solution demand trends.
Hybrid cloud strategies are shifting for small to medium sized businesses in Asia Pacific. The prevalent ‘cloud only’ approach is making way for a broader mix, which retains on-premises and includes edge.
This exposes SMBs to more complexity around regulation, compliance and potential vulnerabilities in their operations.
Awareness of this is shown below in the number of SMBs that place critical priority on reducing enterprise risk and improving operational resilience.
IT responses include:
These trends signal a strong market opportunity for a modern resilience stack—one that combines backup, storage, and identity controls within a scalable hybrid cloud framework.
As the shift from traditional IT to hybrid architectures accelerates, SMBs will seek partners that can reduce complexity while increasing confidence in continuity.
In this article, we’ll explore how a cross-domain stack featuring Veeam, Delinea, Wasabi, and Microsoft Azure can meet these priorities head-on.
SMBs are increasingly adopting hybrid infrastructures, blending on-premises systems with cloud services.
Today, only 4% of SMBs use a full hybrid model (cloud + on-prem + edge). In the next two years, this jumps to 30%.
That’s a sevenfold increase.
Hybrid + edge and hybrid + on-prem models are also rising—with a combined 29% of SMBs adopting one of these variants. This clearly illustrates the need for integrated protection that spans multiple environments.
To support this, SMBs are investing heavily in cloud infrastructure.
On top of the intent to adopt DRaaS and policies, governance and security for backup and recovery:
This drives the need for a unified approach to data protection, identity management, and storage.
To deliver a comprehensive solution that directly responds to this market data, partners can integrate Veeam’s robust backup and replication capabilities, Delinea’s privileged access management, Wasabi’s affordable cloud storage, and Microsoft Azure’s scalable infrastructure.
Provides image-based backups and replication for virtual, physical, and cloud workloads. It integrates seamlessly with Wasabi for offsite storage and supports Azure for cloud-based disaster recovery scenarios.
Offers privileged access management solutions that can be integrated with Veeam to secure backup environments, ensuring that only authorized personnel can access critical systems and data.
An affordable, high-performance cloud storage solution that is fully compatible with Veeam, allowing for cost-effective and immutable offsite backups without egress fees.
Provides scalable infrastructure for hosting Veeam components, enabling cloud-based backup repositories and disaster recovery solutions.
Also provides infrastructure for flexible hybrid models, edge compute and centralised DRaaS.
Offers a ProPartner Program that provides partners with sales and marketing resources, training, and support to drive business growth.
Provides a partner program with access to sales tools, marketing resources, and technical support, enabling partners to deliver comprehensive security solutions.
Offers a partner program with competitive fixed pricing, marketing support, and training resources, allowing partners to offer affordable cloud storage solutions.
Through the Microsoft Partner Network, partners can access a range of resources, including training, support, and co-selling opportunities.
Each vendor offers strong partner support and margin potential via bundled solutions.
The combined result is a high-value, cross-sell opportunity designed for interoperability, and aligned to emerging objectives in the SMB customer segment.
Resilience needs to be automated, not administrated.
This stack supports centralised monitoring via Veeam’s console, automated credential workflows with Delinea, and API-based provisioning for storage in Wasabi and infrastructure in Azure.
It’s an approach that reduces administrative overhead, enhances security, and ensures business continuity for SMB clients.
For partners, it represents streamlined service delivery, reduced errors, and SMB customers that are enabled to scale without exposing gaps in governance or protection.
Crayon offers partners the expertise and resources to design, deploy, and manage this integrated solution:
We’ll work with you on ways to further differentiate by:
Engage now to stay ahead of emerging demand with solutions that align with SMB strategic priorities.
When you choose Crayon, you’re placing a wining bet on distribution, done differently.
We back our mission to create value for our partners.
Solutions that simplify challenges and align to SMB customer priorities is just one way we get it done.
Ready to create business impact for your customers?
Simply enter “Resilience by Design” into the free text field when you leave your details, and we’ll be in touch to get a conversation started around this solution.
Blogs
From July 1, Microsoft's new SMB Copilot pricing creates a bigger partner opportunity. Here's what's changed and how to turn it into more sales.
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