Blogs
Microsoft Ignite 2025: the ‘need-to-know’ highlights
Catch our comprehensive summary of the highlights from Microsoft Ignite 2025, combined with the resources and links you need to dig into the detail!
To let its true value shine, data really needs to get out and mingle widely with all the other data in the business neighbourhood.
Let’s take a look at how to set up the ultimate Data Value party for your customers!

Microsoft Fabric is a unified data platform that creates the conditions needed for data to come out of siloes and interact freely. With its suite of tools and features, Fabric ensures that datasets from different backgrounds can socialise confidently and contribute meaningfully to the company’s success.
Every good host knows a great party venue is essential when there’s a lot of socialising to do. For data, its Fabric’s OneLake.
OneLake integrates data from various sources—whether on-premises or in the cloud—without the need for duplication. This means customer data, sales data, marketing metrics, and financial figures can all coexist harmoniously, ready to interact and share insights.


Now that all the data is in one place, it’s time to get the conversation started. Power BI, a key component of Microsoft Fabric, acts as the perfect conversation starter.
With its powerful visualisation tools, Power BI helps data tell its story in a compelling and engaging way. Customer data can showcase trends, highlight preferences, and reveal insights that were previously hidden.
By visualising data in interactive dashboards and reports, Power BI ensures that everyone at the company party can understand the stories told through data and act on what is learned, faster.
Add true inspiration into the conversational mix with the ability of AI and Machine Learning to spot patterns, predict future trends, and provide actionable insights.
With AI and machine learning, data is no longer a passive wallflower but a key influencer in the company’s decision-making process.
“What are my top 100 customers likely to buy next?” “Which accounts are most at risk” or “How could hyper-personalisation tactics be improved for this marketing campaign.”
These are the kind of conversations that everyone wants to have at the Data Value party!


Of course, no party is complete without solid bouncers and trustworthy chaperones that ensure everyone is safe and secure, whether moving or at rest.
Microsoft Fabric’s security and governance features play these crucial roles. They ensure that data interactions are secure, compliant, and well-governed.
With robust access controls, data encryption, and audit trails, Fabric ensures that data can socialise confidently without compromising security or privacy.
This builds trust and ensures that data can be used responsibly and ethically.
Crayon’s partners across APAC have a unique opportunity to be the ultimate party planners for their customers’ data.
By leveraging Microsoft Fabric, MSPs and CSPs can offer a suite of services that help small businesses unlock the full potential of their data. These services include data integration, advanced analytics, AI-driven insights, related security measures, along with compliance and governance.
Microsoft Fabric provides MSPs with the means to offer end-to-end data management services, from data ingestion and processing to visualisation and predictive analytics.
Along with this, businesses need scalable cloud solutions, platforms and software services that integrate with Microsoft Fabric.
When data thrives, so do your customers.


Unravelling the mystery of unified data analytics is no small feat.
Yet, the game is already afoot!
Demand for solutions that overcome data challenges and accelerate data value to business is high.
Find out how Microsoft Fabric can be applied to even the most wicked of problems for your customers with our latest eBook.
Blogs
Catch our comprehensive summary of the highlights from Microsoft Ignite 2025, combined with the resources and links you need to dig into the detail!
Training
In our latest webinar, our in-house Modern Work experts Jye Wong and Ksenia Turner will run you through a practical refresher on Solution Partner Designations; what they are, why they matter and how to get started.
Sales and Marketing
Business leaders don't live in the tools. They live in the outcomes. The metrics they care about most are not always limited to compliance and risk. So how do you connect data protection to the big-ticket objectives, when they're less obvious? Our in-house pre-sales expert, Michael Brooke explains.
Guides and eBooks
As SMBs mature in the Data Protection lifecycle, they need help to optimise spend, reduce the compliance burden and ensure results align to business objectives. The third installment of our Data Protection Playbook series provides practical guidance for partners on how to address emerging pressure and connect ongoing investment to measurable business value.
Training
Copilot Agents: what are they and how do they differ from AI assistants and chatbots? Our in-house Copilot expert Ksenia Turner explains the use cases and service opportunities for partners.
Blogs
Fragmented data protection systems and processes create compliance proof-gaps for SMB customers. Scott Hagenus, Director, Cybersecurity here at Crayon explains.
Guides and eBooks
How can partners help their SMB customers to move from silos of security and continuity to a more cohesive, measurable and insurable data protection framework? The second edition in our Data Protection Playbook series maps out their journey, and yours.
Sales and Marketing
Ever wonder why a pitch has some IT Managers leaning forward, while others glaze over? Michael Brooke, Cybersecurity Pre-Sales Lead offers some insight on how to tune your approach to chime with different technical mindsets.
Vendor Announcements
Copilot for Business has landed at Microsoft Ignite 2025, levelling the GenAI playing field for SMB customers. Learn all about it from our man on the ground, Andreas Bergman.
Press Release
Press Release
Blogs
As cybersecurity and continuity converge in platforms and in practice, partners need new playbooks to address modern Data Protection standards. Our in-house cybersecurity pre-sales lead, Michael Brooke explains why.
Guides and eBooks
What triggers an SMB customer to begin exploring their need for better Data Protection? The first of our four Data Protection Playbooks for partners breaks down how to position and win in the Pre-Adoption and Exploration stage.
Insights
Data Protection priorities are shifting for SMBs. Ramp up your ability to respond with curated insights, articles and resources to help you guide every customer conversation with confidence.
Partner Spotlight
In this Partner Spotlight, Acceltech Managing Director Ivy Tarrobago shares how Crayon’s responsive support enhances client outcomes and business growth.
Whitepapers
Data Protection is a must for all SMBs but how can partners align solution investment with critical business objectives? Our latest paper shows you how.
Press Release
Crayon has been recognised with a huge double win at the CRN Channel Asia awards ceremony.
Insights
All the latest insights, articles and resources on M365 Copilot, curated into one place.
Insights
SMB customers are storing greater volumes of sensitive data in more places than ever. Secure backup and recovery practices are essential to how they protect it.
Partner Spotlight
Bigfish Technology saved AU$20,000 on its annual Microsoft licensing after one call with Crayon and has since built a strong partnership that enabled Bigfish to get access to Crayon’s expertise and vendor ecosystem.
Insights
Insider risk is a subtle and continuous challenge for SMB customers. Turn it into a manageable and quantifiable aspect of their Data Protection strategy.
Blogs
From rethinking backup to governance frameworks and behavioural analytics, what's involved in building a complete Data Protection strategy for SMB customers?
Insights
We explore the evolution of Microsoft's channel strategy over the past ten years, and what can be learned by viewing it through a Value Cycle lens.
Guides and eBooks
The Microsoft Fabric Partner Guide curates our recent articles, videos and resources to accelerate Crayon partner learning.
Blogs
From retail to corporate tech, Ksenia Turner built a career on learning, adapting, and helping others do the same. Now, as Business Success Manager at Crayon, she helps partners understand and use AI and Microsoft solutions in real, practical ways.
Business
Seven smart strategies to fully leverage Solutions Partner Designation benefit portfolios.
Webinars Series
How do security assessments empower your cybersecurity practice to respond to the rise of AI? Find out!

Connect Data Protection to strategic objectives via this Whitepaper

What are the most critical business objectives and solution adoption priorities for SMBs in our region? Download the latest Forrester study to find out!

Our APAC channel business is now part of a global organisation. That means there is a whole new world of value on offer for our partners. We can help you to tap into all of it.