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Home / Community / Partner Value / Enablement Difference

Enablement, Done Differently

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Enablement that delivers insights to accelerate your market advantage

Enablement that delivers insights to accelerate your market advantage

Solentive leverages on industry insights and partner collaborations, notably through the Crayon Connect summit, to stay ahead in AI, security, and data strategies, ensuring impartiality and a focus on business-driven innovation. Check out what Rebecca Swinfield, CEO of Solentive, says about her experience at Crayon Connect 2025.

Advancing with market insights

Advancing with market insights

Solentive is a digital technology consultancy, servicing both enterprise and emerging brands in the Australian market. Its thriving strategy and advisory practice is underpinned with mature service and solution offerings spanning AI and automation, data and analytics, software development and secure modern workplace.

As customer demand continues to intersect with Solentive’s capability to map business futures built on secure, AI-powered innovation, the enablement provided by with Crayon certainly doesn’t stop with event based enablement. Crayon’s approach provides Solentive with connections to partners with specialisations that complement Solentive’s core capabilities, support for go-to-market activity and assistance to navigate change to vendor programs and channel strategies.

Crayon Connect has been interesting…and a bit more advanced in terms of the market insights. That’s been really useful

Rebecca Swinfield, CEO, Solentive 

 

Data as an enabling differentiator

Data as an enabling differentiator

Behind every successful event like Crayon Connect is a dedicated team of industry experts, working to equip our partners with valuable insights that give you a competitive edge in the market. We believe that understanding SMB priorities, service needs, and adoption trends through solid, data-driven evidence is key to helping our partners seize emerging opportunities. That’s why we invest in our biennial Future of Operations study series. 

Our events bring the data we gather from SMBs across the region into context, tying it to major trends like AI, hybrid cloud, data-driven transformation and operational resilience. Where better to dive deep and engage in some robust debate than in the company of peers, industry experts and your vendors?

Crayon’s comprehensive enablement strategy extends beyond events, providing ongoing support for partners as they grow their business capabilities.  Market-leading insights, tailored go-to-market support, and collaboration with a diverse ecosystem of partners is the secret to enabling long-term innovation and success.

What Does This Means for our Partners

What Does This Means for our Partners

Our enablement model is built to make your growth predictable and your value unmistakable. It’s a growth engine built around nurturing your bottom-line.

Business Enablement

Business Enablement

Events, workshops, market intelligence data and enablement programs that drive effective business growth outcomes.

Featured Resources

Resilience by Design
Cloud Strategies 2027
Business Continuity 2027
Modern Work 2027

Technical Enablement

Technical Enablement

On site and on demand content and insights from the Enablement Hub to strengthen sales and technical capability.

Featured Resources

Build an AI-Augmented Field Support Stack
Understanding and choosing Wasabi consumption models
How to streamline subscription renewals with co-termination
Navigating Your Private Cloud Choices: A Comprehensive Comparison
Security Assessments: Identify

Vendor Enablement

Vendor Enablement

Our team of experts help you decode vendor programs, funding, and incentives so you can focus on growth. We turn tangled vendor relationships into tangible opportunities, helping you earn more from every partnership.

Featured Resources

Microsoft Change Compendium
M365 Copilot Hub
The Microsoft Fabric Partner Guide
Maximise Solutions Partner Designation Benefits
Build an AI-Augmented Field Support Stack

What Other Partners are Saying

What Other Partners are Saying

Empowered through Strategic Enablement for Growth and Success

Crayon provides extensive enablement support to Exist Software Labs by enhancing their Microsoft capabilities, simplifying Azure and Microsoft integrations, and maximizing cloud incentives. The partnership helps Exist focus on implementation and service delivery while leveraging Crayon’s expertise in cloud services, cost optimization, and new Azure offerings. Crayon’s global reach and collaborative partner ecosystem enable Exist to access specialized skills, foster customer trust, and achieve sustained growth across the APAC region. This strategic support allows Exist to deliver more value to its clients and expand its market presence effectively.

Read the Partner Spotlight here

Australia

Lanter Technologies has developed a strong and collaborative partnership with Crayon, which goes beyond just a vendor relationship. With Crayon’s hands-on support, expertise, and in-person engagement, Lanter has been able to effectively introduce AI solutions like Microsoft Copilot to SMBs. This partnership helps Lanter build confidence, identify key opportunities, and deliver real value to their customers, strengthening their capabilities and expanding their reach in AI-driven productivity.

Expanded Enablement Hub

Expanded Enablement Hub

Everything you need, in one easy to use place.

Check out the latest research, How To’s, whitepapers, training resources and solution guides!

Explore now

Next Up - Expertise, Done Differently

Next Up - Expertise, Done Differently

Expertise that adds firepower to your in-house know-how. Investing in the best technical skillsets, so you don’t have to.

Read more

Join the best cloud-first partner family

Join the best cloud-first partner family

Empower your cloud practice and leverage the unparalleled expertise of Crayon by signing up today.

Thanks for submitting your expression of interest to join as a Crayon Partner. Once of our onborading team member will be in touch with you soon.

Recognition

Recognition

October 22, 2025

Acronis Partner Awards 2025, Distributor of the Year, APJ

September 25, 2025

CRN Channel Awards Asia 2025, Distributor of the Year, Asia Pacific

September 25, 2025

CRN Channel Awards Asia 2025, Security Distributor of the Year, Asia Pacific

May 14, 2025

Broadcom, VMware Cloud Commerce Manager Partner of the Year 2024, APAC

May 01, 2025

Veeam Partner Awards 2024, ProPartner of the Year Rising Star, Australia, New Zealand

March 26, 2025

Nitro APAC Partner Awards 2024, Emerging Partner of the Year, Asia Pacific

February 22, 2025

usecure’s Global Distribution Award 2024, Distributor of Choice

January 23, 2025

Wasabi Partner Network Awards 2024, Marketing Partner of the Year, Asia Pacific

2024

2024 CRN Impact Award - Business Transformation

2024

2024 Microsoft Partner of the Year Award - Business Transformation (Copilot)

2024

2024 Microsoft Partner of the Year Award - Business Transformation (Copilot)

November 17, 2023

ARN Innovation Awards: Distribution Innovation – Software

November 17, 2023

ARN Innovation Awards: Personal Innovation – Marketing Excellence (Distributor) - Molly MacDiarmid

October 3, 2023

FY23 MS Channel Growth Partner (Malaysia)

August 25, 2023

CRN Innovation Awards: Distribution for Social Good

2023

Wasabi 2023 2023 Partner Awards - APAC MVP Santhosh Simon

2023

Wasabi 2023 2023 Partner Awards- APAC Distributor of the Year

May 23, 2022

Malaysia Technology Excellence Awards 2022: AI – Technology and Analytics

Feb 14, 2022

Transformational Partner of the Year (Crayon Malaysia)

2021

Winner of the Channel Asia Women in ICT Awards

2021

Zoomtopia Partner Connect Award Winner 2021

2021

Winner of the Microsoft Cloud Solution Provider of the Year 2021

2021

Winner of the Laos 2021 Microsoft Partner of the Year Award

2021

Winner of the Microsoft APAC Services Partner of the Year

2021

Winner of Channel Asia Innovation Awards 2021

2020

Winner of the Veeam 2020 Aggregator of the Year Award

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