Blogs
Microsoft Ignite 2025: the ‘need-to-know’ highlights
Catch our comprehensive summary of the highlights from Microsoft Ignite 2025, combined with the resources and links you need to dig into the detail!
Demand is strong
Dynamics 365 is a key component of the BizApps portfolio, which also includes CRM, ERP, and Power Apps. The suite has experienced significant growth, with Microsoft reporting Dynamics products and cloud services revenue increasing 19% driven by Dynamics 365 revenue growth of 23%. The appetite for connected business systems is projected to remain strong across the APAC region into 2025.
Customer challenges are ubiquitous
A solution that solves a lot of problems for a lot of companies is usually a strong bet for partners. Most partners have customers that use a lot of manual paper-based processes, are always drowning in spreadsheets or struggle to keep up with invoicing and inventory. Dynamics 365 overcomes a vast number of common challenges for SMBs, no matter which industry they are in. We dive in to how to spot the signals and position the conversation.
Competing for the win.
Sunny breaks down how partners can leverage available promotions and incentives, where to find the best sales and marketing materials, how to use the free digital marketing platform provided by Microsoft, and all the ways we can back you to secure new Dynamics 365 opportunities, including:
Successful Customer Engagement.
You’ve got the capabilities and you’ve run an effective go-to-market. The pipeline is filling up! What now? Get the low down on how to run effective discovery and present the most compelling case for Dynamics 365 when pitching the solution.
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Watch the full webinar below and download the presentation slides for future reference.
Blogs
Catch our comprehensive summary of the highlights from Microsoft Ignite 2025, combined with the resources and links you need to dig into the detail!
Training
In our latest webinar, our in-house Modern Work experts Jye Wong and Ksenia Turner will run you through a practical refresher on Solution Partner Designations; what they are, why they matter and how to get started.
Sales and Marketing
Business leaders don't live in the tools. They live in the outcomes. The metrics they care about most are not always limited to compliance and risk. So how do you connect data protection to the big-ticket objectives, when they're less obvious? Our in-house pre-sales expert, Michael Brooke explains.
Guides and eBooks
As SMBs mature in the Data Protection lifecycle, they need help to optimise spend, reduce the compliance burden and ensure results align to business objectives. The third installment of our Data Protection Playbook series provides practical guidance for partners on how to address emerging pressure and connect ongoing investment to measurable business value.
Training
Copilot Agents: what are they and how do they differ from AI assistants and chatbots? Our in-house Copilot expert Ksenia Turner explains the use cases and service opportunities for partners.
Blogs
Fragmented data protection systems and processes create compliance proof-gaps for SMB customers. Scott Hagenus, Director, Cybersecurity here at Crayon explains.
Guides and eBooks
How can partners help their SMB customers to move from silos of security and continuity to a more cohesive, measurable and insurable data protection framework? The second edition in our Data Protection Playbook series maps out their journey, and yours.
Sales and Marketing
Ever wonder why a pitch has some IT Managers leaning forward, while others glaze over? Michael Brooke, Cybersecurity Pre-Sales Lead offers some insight on how to tune your approach to chime with different technical mindsets.
Vendor Announcements
Copilot for Business has landed at Microsoft Ignite 2025, levelling the GenAI playing field for SMB customers. Learn all about it from our man on the ground, Andreas Bergman.
Press Release
Press Release
Blogs
As cybersecurity and continuity converge in platforms and in practice, partners need new playbooks to address modern Data Protection standards. Our in-house cybersecurity pre-sales lead, Michael Brooke explains why.
Guides and eBooks
What triggers an SMB customer to begin exploring their need for better Data Protection? The first of our four Data Protection Playbooks for partners breaks down how to position and win in the Pre-Adoption and Exploration stage.
Insights
Data Protection priorities are shifting for SMBs. Ramp up your ability to respond with curated insights, articles and resources to help you guide every customer conversation with confidence.
Partner Spotlight
In this Partner Spotlight, Acceltech Managing Director Ivy Tarrobago shares how Crayon’s responsive support enhances client outcomes and business growth.
Whitepapers
Data Protection is a must for all SMBs but how can partners align solution investment with critical business objectives? Our latest paper shows you how.
Press Release
Crayon has been recognised with a huge double win at the CRN Channel Asia awards ceremony.
Insights
All the latest insights, articles and resources on M365 Copilot, curated into one place.
Insights
SMB customers are storing greater volumes of sensitive data in more places than ever. Secure backup and recovery practices are essential to how they protect it.
Partner Spotlight
Bigfish Technology saved AU$20,000 on its annual Microsoft licensing after one call with Crayon and has since built a strong partnership that enabled Bigfish to get access to Crayon’s expertise and vendor ecosystem.
Insights
Insider risk is a subtle and continuous challenge for SMB customers. Turn it into a manageable and quantifiable aspect of their Data Protection strategy.
Blogs
From rethinking backup to governance frameworks and behavioural analytics, what's involved in building a complete Data Protection strategy for SMB customers?
Insights
We explore the evolution of Microsoft's channel strategy over the past ten years, and what can be learned by viewing it through a Value Cycle lens.
Guides and eBooks
The Microsoft Fabric Partner Guide curates our recent articles, videos and resources to accelerate Crayon partner learning.
Research Reports
The Future of Operations 2023 is an APAC wide study of small to medium sized businesses. It covers outcomes from cloud adoption, intent to invest and what businesses want from their technology service providers.
Podcast
Is high-performance more than just a buzzword? Find out as Dr. Joe explores the importance and impact of internal culture with his guests.
Insights
A recent study of small to medium sized businesses (SMBs) across the Asia Pacific region signals a sweet spot for partners that can connect Cloud ERP, Business Process Automation and AI.
Case Studies
Consolidating and optimising software licensing overheads into a customised work order management system.
Case Studies
Online 3’s exceptional customer-centric service standards resulted in a deep transformational initiative that has set Gutter-Vac up for sustained growth and success, long into the future.
Training
Partner Connections is a new value-add program from Crayon that creates shared opportunities to grow Microsoft Dynamics 365 business revenue.
MSPs and CSPs
When R&S Grating had to quickly address difficult operating conditions created by the global pandemic, Ricoh Australia brought Crayon’s channel services team to the table to co-deliver a Cloud ERP solution.

Connect Data Protection to strategic objectives via this Whitepaper

What are the most critical business objectives and solution adoption priorities for SMBs in our region? Download the latest Forrester study to find out!

Our APAC channel business is now part of a global organisation. That means there is a whole new world of value on offer for our partners. We can help you to tap into all of it.