
Insights
Tech Buying Budgets for SMBs on the Rise
SMBs across the APAC are not just increasing their technology investments—they are making strategic, forward-thinking moves to position themselves for long-term growth.
Marketing is more than logos and sales collateral. In the digital era, using data driven insights to target effective marketing campaigns and initiatives is key to creating brand presence and competitive advantage. Yet, marketing is something many partners wrestle with. The cost of marketing platforms and specialised marketing skill sets can be a barrier, but Microsoft offers Crayon’s partners a powerful solution.
Microsoft offers Crayon partners access to digital marketing platforms, tools and materials to enhance visibility in the market, automate marketing campaigns and boost overall presence with customers. The best part? All of these resources come at no cost to partners. By utilising Microsoft’s free marketing tools, Crayon partners can amplify their reach and improve their marketing efforts without incurring significant expenses.
In this webinar, Paula Rogers, a senior partner marketing advisor for Microsoft Modern Work and Security, provides a step-by-step walk through of how to get started using these invaluable resources. With the right tools and strategies, growth is not just a possibility; it’s an attainable goal. So, dive into this fantastic enablement session to learn more about how you can make Microsoft marketing platforms and tools work for you!
Training session runtime: 35 mins
Q&A runtime: 20 mins
Easy steps to take to sign up and log in to use the Microsoft Digital Marketing Centre (DMC) and Partner Marketing Centre (PMC).
Learn how to connect and automate content across marketing and social media channels to increase market presence and customer engagement. Find out how you can customise content assets and materials from 75+ pre-developed campaigns across all Microsoft solution domains. Paula will take you through how to use what’s available to set up campaigns, launch them into market and track your results.
Get an overview of the ready-to-launch, customisable marketing campaigns available to partners. Each campaign includes pre-approved messaging and branding that aligns with Microsoft’s value propositions, enabling partners to maintain consistency while reaching their desired audience. With easy access to social media posts, emails, and blogs, MSPs can quickly deploy campaigns that resonate with potential customers.
Data driven insights are critical for effective digital marketing. Find out how the Cloud Ascent tool provides partners with valuable information about their existing customer base, helping them identify potential opportunities for upselling or cross-selling additional services.
Insights
SMBs across the APAC are not just increasing their technology investments—they are making strategic, forward-thinking moves to position themselves for long-term growth.
Podcast
Crayon's Global Lead for Hosting Partners, Andreas Bergman joins Microsoft's Hybrid Cloud Partners podcast to share cloud trends from around the world.
Insights
Small to medium-sized businesses in the APAC region are gearing up tech investments to drive outcomes for customer experience, revenue, business adaptability and innovation. How will SMBs leverage emerging technologies to achieve their strategic objectives?
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What are the most critical business objectives and solution adoption priorities for SMBs in our region? Download the latest Forrester study to find out!
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Working with Crayon, AfterDark scaled its ability to build longer-term cybersecurity engagements with customers.
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Grab a coffee and settle in for a masterclass in how to turn the appetite for CRM and ERP into new business.
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Training
Partner Connections is a new value-add program from Crayon that creates shared opportunities to grow Microsoft Dynamics 365 business revenue.
Business
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Training
Not sure how to register your Microsoft Partner Network (MPN) details against your customer’s cloud environments? We break it down into easy to follow steps.
Insights
SMBs across the APAC are not just increasing their technology investments—they are making strategic, forward-thinking moves to position themselves for long-term growth.
Podcast
Crayon's Global Lead for Hosting Partners, Andreas Bergman joins Microsoft's Hybrid Cloud Partners podcast to share cloud trends from around the world.
Insights
Small to medium-sized businesses in the APAC region are gearing up tech investments to drive outcomes for customer experience, revenue, business adaptability and innovation. How will SMBs leverage emerging technologies to achieve their strategic objectives?
Insights
What are the most critical business objectives and solution adoption priorities for SMBs in our region? Download the latest Forrester study to find out!
Case Studies
Working with Crayon, AfterDark scaled its ability to build longer-term cybersecurity engagements with customers.
Vendor Announcements
Microsoft changes to its licensing programs means some customers will not be able to renew EAs. Find out how to transition them to CSP in hours, with no disruption or upfront cost, only with Crayon.
Business
Seven smart strategies to fully leverage Solutions Partner Designation benefit portfolios.
Case Studies
Learn how our Cloud Managed Services team helped this ISV modernise its IT operating environment with Microsoft Azure.
Blogs
When it comes to SPLA compliance, it’s far better to be transparent than to be exposed. Find out why and how Crayon can help.
Blogs
SMBs in Asia Pacific are maintaining or increasing their investments in cloud technologies, despite rocky market conditions. Find out why.
Blogs
Crayon cloud security assessments help partners lock down M365 and Azure environments and build profitable cybersecurity practices. Learn how.
Blogs
Insights on the direction of SMB cloud adoptions across the region, and the capabilities they most value in their technology service providers.
If you want to learn more about emerging ERP opportunities, download Crayon’s eBook
What are the most critical business objectives and solution adoption priorities for SMBs in our region? Download the latest Forrester study to find out!
Our APAC channel business is now part of a global organisation. That means there is a whole new world of value on offer for our partners. We can help you to tap into all of it.