
Guides and eBooks
Microsoft Change Compendium
Insights, articles and resources on major updates in Microsoft's programs and licensing agreements and channel strategy.
Marketing is more than logos and sales collateral. In the digital era, using data driven insights to target effective marketing campaigns and initiatives is key to creating brand presence and competitive advantage. Yet, marketing is something many partners wrestle with. The cost of marketing platforms and specialised marketing skill sets can be a barrier, but Microsoft offers Crayon’s partners a powerful solution.
Microsoft offers Crayon partners access to digital marketing platforms, tools and materials to enhance visibility in the market, automate marketing campaigns and boost overall presence with customers. The best part? All of these resources come at no cost to partners. By utilising Microsoft’s free marketing tools, Crayon partners can amplify their reach and improve their marketing efforts without incurring significant expenses.
In this webinar, Paula Rogers, a senior partner marketing advisor for Microsoft Modern Work and Security, provides a step-by-step walk through of how to get started using these invaluable resources. With the right tools and strategies, growth is not just a possibility; it’s an attainable goal. So, dive into this fantastic enablement session to learn more about how you can make Microsoft marketing platforms and tools work for you!
Training session runtime: 35 mins
Q&A runtime: 20 mins
Easy steps to take to sign up and log in to use the Microsoft Digital Marketing Centre (DMC) and Partner Marketing Centre (PMC).
Learn how to connect and automate content across marketing and social media channels to increase market presence and customer engagement. Find out how you can customise content assets and materials from 75+ pre-developed campaigns across all Microsoft solution domains. Paula will take you through how to use what’s available to set up campaigns, launch them into market and track your results.
Get an overview of the ready-to-launch, customisable marketing campaigns available to partners. Each campaign includes pre-approved messaging and branding that aligns with Microsoft’s value propositions, enabling partners to maintain consistency while reaching their desired audience. With easy access to social media posts, emails, and blogs, MSPs can quickly deploy campaigns that resonate with potential customers.
Data driven insights are critical for effective digital marketing. Find out how the Cloud Ascent tool provides partners with valuable information about their existing customer base, helping them identify potential opportunities for upselling or cross-selling additional services.
Guides and eBooks
Insights, articles and resources on major updates in Microsoft's programs and licensing agreements and channel strategy.
Insights
We explore the evolution of Microsoft's channel strategy over the past ten years, and what can be learned by viewing it through a Value Cycle lens.
Blogs
SMBs are on the hunt for intelligent, resilient and secure Field Service solutions. Explore a stack solution that meets all their needs!
Press Release
Two global software and cloud leaders unite.
Technical
Explore a modern stack solution that combines backup, storage, and identity controls within a scalable hybrid cloud framework.
Business
If your SMB customers are prioritising Customer Experience improvements, this article is for you!
Insights
SMBs in APAC are ramping up adoption of cloud-based business applications. Find out why and how this influences the services and capabilities sought from their trusted IT service partners.
Insights
Deliver data-driven value with Power BI and harness the growing SMB customer demand for data analytics and visualisation.
Insights
Solution adoption intent for Zero Trust is surging with SMBs across the region. Explore how Trend Micro can help partners respond.
Insights
Explore how SMBs in APAC are leveraging cybersecurity solutions and AI technologies toward achieving critical business objectives.
Insights
Rhonda Robati, Executive Vice President of Crayon APAC assesses the factors driving Microsoft's channel strategy and the evolution needed to be a Partner of the Future.
Blogs
After decades of experience navigating seismic shifts in vendor strategy, Warren Nolan knows the importance of being pragmatic and proactive in the face of disruption to the Microsoft CSP Program.
Guides and eBooks
The Microsoft Fabric Partner Guide curates our recent articles, videos and resources to accelerate Crayon partner learning.
Sales and Marketing
Grab a coffee and settle in for a masterclass in how to turn the appetite for CRM and ERP into new business.
Sales and Marketing
Pricing models, service definitions and competitive accelerators. Our latest webinar breaks down how to build a successful MSSP business.
Webinars Series
Practical insights for simplifying cybersecurity service and solution offerings.
Training
Partner Connections is a new value-add program from Crayon that creates shared opportunities to grow Microsoft Dynamics 365 business revenue.
Business
Webinars Series
Training
Not sure how to register your Microsoft Partner Network (MPN) details against your customer’s cloud environments? We break it down into easy to follow steps.
Guides and eBooks
Insights, articles and resources on major updates in Microsoft's programs and licensing agreements and channel strategy.
Insights
We explore the evolution of Microsoft's channel strategy over the past ten years, and what can be learned by viewing it through a Value Cycle lens.
Blogs
SMBs are on the hunt for intelligent, resilient and secure Field Service solutions. Explore a stack solution that meets all their needs!
Press Release
Two global software and cloud leaders unite.
Technical
Explore a modern stack solution that combines backup, storage, and identity controls within a scalable hybrid cloud framework.
Business
If your SMB customers are prioritising Customer Experience improvements, this article is for you!
Insights
SMBs in APAC are ramping up adoption of cloud-based business applications. Find out why and how this influences the services and capabilities sought from their trusted IT service partners.
Insights
Deliver data-driven value with Power BI and harness the growing SMB customer demand for data analytics and visualisation.
Insights
Solution adoption intent for Zero Trust is surging with SMBs across the region. Explore how Trend Micro can help partners respond.
Insights
Explore how SMBs in APAC are leveraging cybersecurity solutions and AI technologies toward achieving critical business objectives.
Insights
Rhonda Robati, Executive Vice President of Crayon APAC assesses the factors driving Microsoft's channel strategy and the evolution needed to be a Partner of the Future.
Blogs
After decades of experience navigating seismic shifts in vendor strategy, Warren Nolan knows the importance of being pragmatic and proactive in the face of disruption to the Microsoft CSP Program.
Guides and eBooks
The Microsoft Fabric Partner Guide curates our recent articles, videos and resources to accelerate Crayon partner learning.
Case Studies
Learn how our Cloud Managed Services team helped this ISV modernise its IT operating environment with Microsoft Azure.
Blogs
When it comes to SPLA compliance, it’s far better to be transparent than to be exposed. Find out why and how Crayon can help.
Blogs
SMBs in Asia Pacific are maintaining or increasing their investments in cloud technologies, despite rocky market conditions. Find out why.
Blogs
Crayon cloud security assessments help partners lock down M365 and Azure environments and build profitable cybersecurity practices. Learn how.
Blogs
Insights on the direction of SMB cloud adoptions across the region, and the capabilities they most value in their technology service providers.
If you want to learn more about emerging ERP opportunities, download Crayon’s eBook
What are the most critical business objectives and solution adoption priorities for SMBs in our region? Download the latest Forrester study to find out!
Our APAC channel business is now part of a global organisation. That means there is a whole new world of value on offer for our partners. We can help you to tap into all of it.