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Home / Enablement Hub / Training / Sales and Marketing / Webinar: How to make Microsoft your free marketing engine

How to make Microsoft your free marketing engine

23rd November 2023
Ramp up your marketing with Microsoft’s Free Digital Tools for MSPs

Ramp up your marketing with Microsoft’s Free Digital Tools for MSPs

Marketing is more than logos and sales collateral.  In the digital era, using data driven insights to target effective marketing campaigns and initiatives is key to creating brand presence and competitive advantage. Yet, marketing is something many partners wrestle with. The cost of marketing platforms and specialised marketing skill sets can be a barrier, but Microsoft offers Crayon’s partners a powerful solution.

Microsoft offers Crayon partners access to digital marketing platforms, tools and materials to enhance visibility in the market, automate marketing campaigns and boost overall presence with customers. The best part? All of these resources come at no cost to partners. By utilising Microsoft’s free marketing tools, Crayon partners can amplify their reach and improve their marketing efforts without incurring significant expenses.

In this webinar, Paula Rogers, a senior partner marketing advisor for Microsoft Modern Work and Security, provides a step-by-step walk through of how to get started using these invaluable resources. With the right tools and strategies, growth is not just a possibility; it’s an attainable goal. So, dive into this fantastic enablement session to learn more about how you can make Microsoft marketing platforms and tools work for you!

Training session runtime: 35 mins

Q&A runtime: 20 mins

Webinar Content

Webinar Content

How to get started.

Easy steps to take to sign up and log in to use the Microsoft Digital Marketing Centre (DMC) and Partner Marketing Centre (PMC).

DMC and PMC Demo

Learn how to connect and automate content across marketing and social media channels to increase market presence and customer engagement. Find out how you can customise content assets and materials from 75+ pre-developed campaigns across all Microsoft solution domains. Paula will take you through how to use what’s available to set up campaigns, launch them into market and track your results.

Microsoft Campaigns in a Box

Get an overview of the ready-to-launch, customisable marketing campaigns available to partners. Each campaign includes pre-approved messaging and branding that aligns with Microsoft’s value propositions, enabling partners to maintain consistency while reaching their desired audience. With easy access to social media posts, emails, and blogs, MSPs can quickly deploy campaigns that resonate with potential customers.

How to use Propensity Data with Cloud Ascent

Data driven insights are critical for effective digital marketing. Find out how the Cloud Ascent tool provides partners with valuable information about their existing customer base, helping them identify potential opportunities for upselling or cross-selling additional services.

 

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