Introducing the High-Performance Partner Podcast

What does it take to build and sustain a high-performance business as a partner in the cloud channel?

This is the question that underpinned our commissioned research study with IBRS and now, we are digging deeper with the launch of our new podcast.

Eight episodes of awesome insight

This not-to-be-missed podcast series will launch later this month and is jam packed full of practical advice and fresh insights from your peers in the Crayon channel community. Subscribe today and be sure to get notified when we launch the first episode!

You’ll join Dr. Joseph Sweeney of IBRS as he gets under the bonnet of what underpins success for fast growth partners in the Crayon channel community. He’ll investigate what drives their strategies, methodologies, behaviours and results.

Over the series, you’ll get the inside track on how partners across the region build strong customer relationships and learn why the criteria for being selected as a preferred provider is changing.

Dr. Sweeney will invite podcast guests to share their views on how the accelerated adoption of cloud technologies influences what customers expect from their service partners. You’ll want to get their take on cloud adoption trends and investment decision making in the small-to-mid sized business market!

Of course, this means taking the time to discuss what’s on the horizon when it comes to new technology. Are partners positioning to compete in the Age of AI or is there an increased number looking to monetise their positions and exit the industry? If so, what does it take to become an attractive acquisition target and secure top dollar for your business?

Along the way, we’ll dig into the challenges arising from the ongoing technical skills shortage and offer up some practical advice around attracting top talent. You’ll also get some hot insider tips on where many partners leave marketing funds on the table, and how to make the most of the dollars on offer from vendors and distributor programs and incentives.

Join our SVP of Strategy and Channel, Warren Nolan, Jenni Powell of Both Brains and Samantha Marks, Crayon’s regional research program lead.

Dr. Sweeney puts this trio through their paces on common challenges experienced by partners in the cloud technology channel. What matters most when it comes to creating a high-performance culture and does it really make a difference to staying ahead of competitors?

They’ll debate what terms like ‘trusted advisor’ and ‘customer-centricity’ mean and whether they are really more than marketing jargon. You’ll also find out about why Crayon has established a Partner Advisory Council and the role it will play in driving even more value into the experience of being a Crayon partner.

Check it out now and don’t forget to sign up for the series to get updates as every fresh episode lands.

About the High-Performance Partner Podcast

The High-Performance Partner podcast is dedicated to the business of being a partner in the cloud technology solutions and services channel. It is an eight-episode series featuring interviews with partners from across Australia, New Zealand and South-East Asia, Crayon executives and external subject matter experts.

The series is hosted by Dr. Joseph Sweeney and produced by IBRS in partnership with Crayon’s APAC channel organisation.

About IBRS

Formed in 2002, IBRS is an industry analysis and advisory services firm with a broad client base across all industries. Through its advisory, assurance and consulting practices, clients engage with IBRS advisors to address contemporary topics, challenges, opportunities and strategies for business growth and sustainability across multiple sectors. IBRS services offer a high-touch, practical approach to consultancy and advisory across digital and ICT strategy development, IT governance, security and risk management, market and customer research and insights, data strategies, change management and assurance.