Press Release
Crayon recognized as the winner of the 2025 Microsoft Malaysia Partner of the Year Award
To let its true value shine, data really needs to get out and mingle widely with all the other data in the business neighbourhood.
Let’s take a look at how to set up the ultimate Data Value party for your customers!

Microsoft Fabric is a unified data platform that creates the conditions needed for data to come out of siloes and interact freely. With its suite of tools and features, Fabric ensures that datasets from different backgrounds can socialise confidently and contribute meaningfully to the company’s success.
Every good host knows a great party venue is essential when there’s a lot of socialising to do. For data, its Fabric’s OneLake.
OneLake integrates data from various sources—whether on-premises or in the cloud—without the need for duplication. This means customer data, sales data, marketing metrics, and financial figures can all coexist harmoniously, ready to interact and share insights.


Now that all the data is in one place, it’s time to get the conversation started. Power BI, a key component of Microsoft Fabric, acts as the perfect conversation starter.
With its powerful visualisation tools, Power BI helps data tell its story in a compelling and engaging way. Customer data can showcase trends, highlight preferences, and reveal insights that were previously hidden.
By visualising data in interactive dashboards and reports, Power BI ensures that everyone at the company party can understand the stories told through data and act on what is learned, faster.
Add true inspiration into the conversational mix with the ability of AI and Machine Learning to spot patterns, predict future trends, and provide actionable insights.
With AI and machine learning, data is no longer a passive wallflower but a key influencer in the company’s decision-making process.
“What are my top 100 customers likely to buy next?” “Which accounts are most at risk” or “How could hyper-personalisation tactics be improved for this marketing campaign.”
These are the kind of conversations that everyone wants to have at the Data Value party!


Of course, no party is complete without solid bouncers and trustworthy chaperones that ensure everyone is safe and secure, whether moving or at rest.
Microsoft Fabric’s security and governance features play these crucial roles. They ensure that data interactions are secure, compliant, and well-governed.
With robust access controls, data encryption, and audit trails, Fabric ensures that data can socialise confidently without compromising security or privacy.
This builds trust and ensures that data can be used responsibly and ethically.
Crayon’s partners across APAC have a unique opportunity to be the ultimate party planners for their customers’ data.
By leveraging Microsoft Fabric, MSPs and CSPs can offer a suite of services that help small businesses unlock the full potential of their data. These services include data integration, advanced analytics, AI-driven insights, related security measures, along with compliance and governance.
Microsoft Fabric provides MSPs with the means to offer end-to-end data management services, from data ingestion and processing to visualisation and predictive analytics.
Along with this, businesses need scalable cloud solutions, platforms and software services that integrate with Microsoft Fabric.
When data thrives, so do your customers.


Unravelling the mystery of unified data analytics is no small feat.
Yet, the game is already afoot!
Demand for solutions that overcome data challenges and accelerate data value to business is high.
Find out how Microsoft Fabric can be applied to even the most wicked of problems for your customers with our latest eBook.
Press Release
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Our APAC channel business is now part of a global organisation. That means there is a whole new world of value on offer for our partners. We can help you to tap into all of it.