SMB strategic objectives in the APAC region will focus tech investments towards outcomes for customer experience, revenue, business adaptability and innovation. Our latest independent study of over 600 companies across the region dives into how SMBs are prioritising solution adoptions and service engagements to support these goals.
In this blog, we’ll break down the key findings from the 2025 study, reflect on how these trends are influencing the way SMBs operate, and how our partners can exploit these findings to inform GTM strategies and competitive positioning.
The journey towards digital transformation has been accelerating for SMBs. As businesses adapt to new technologies, many are finding that cloud solutions, AI, and other digital tools are no longer just nice-to-haves—they’re essential to remaining competitive.
The 2025 study highlights a significant shift in how SMBs view and adopt technology solutions. The rate of AI implementations amongst SMBs is already at significant levels, as is their investment in formal implementations. Operationalising AI in the cloud is a driver of investment in other domains, as SMBs seek to harness AI to improve operational resilience, enhance customer experience, and accelerate their ability to innovate.
At the heart of these changes is cloud infrastructure. The 2025 study reveals that SMBs are increasingly embracing cloud technologies not just for their cost efficiency, but for their scalability and flexibility. As more businesses adopt hybrid and multi-cloud strategies, they are able to access cutting-edge solutions that were once only available to large enterprises.
With cloud solutions like Microsoft Azure, SMBs can scale their operations quickly, reduce overhead costs, and ensure business continuity in ways that were previously out of reach. This digital shift allows SMBs to tap into more efficient workflows, more secure data management, and enhanced collaboration capabilities.
AI is another technology that is reshaping SMB operations. AI adoption is accelerating across industries, with SMBs increasingly leveraging AI-powered tools and automation in pursuit of novel ways to pursue their objectives.
SMBs are prioritising implementation of AI-enabled or Generative AI tools for business applications as a means to improve their ability to respond to changing market conditions and competitively differentiate, through accelerated innovation.
As SMBs face increasingly complex challenges, from cybersecurity threats to economic uncertainties, the ability to remain agile and responsive is critical.
The cloud infrastructure and AI adoption trends align with a broader desire for SMBs to future-proof their operations. This includes investing in disaster recovery solutions, cloud backup services, and AI-powered threat detection systems that can anticipate and mitigate potential disruptions. By prioritising resilience in their operations, SMBs can not only survive unforeseen challenges but emerge stronger and more competitive in the long term.
Looking ahead, it’s clear that tech-led innovation is central to how SMBs will drive business competitiveness and performance over the next two years. The Future of Operations study for 2025 shows that SMBs are not only adopting cloud and AI for the sake of operational efficiency but are using these tools to create value in new, creative ways. This includes leveraging cloud-based ERP systems for seamless business processes, adopting AI-driven analytics for real-time insights, and enhancing customer interactions with cloud-based CRM and journey analytics solutions.
For SMBs, the future is about becoming more agile, data-driven, and customer-centric, with cloud and AI technologies as the foundation for achieving these goals.
The opportunity for Crayon’s partners is to use these insights to land your capabilities directly in front of emerging demand for solutions and services.
Download the study today and stay ahead of changing priorities and technology investment trends. The study is complimentary to you, only from Crayon.
*The Future of Operations: Advancing AI-Driven Innovation and Cloud Agility for Small and Medium Sized Businesses is a Forrester Consulting study, conducted on behalf of Crayon, March 2025
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