Blogs
Microsoft Ignite 2025: the ‘need-to-know’ highlights
Catch our comprehensive summary of the highlights from Microsoft Ignite 2025, combined with the resources and links you need to dig into the detail!
The High-Performance Partner Podcast: Episode 1
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Is high-performance more than just a buzzword? Join Dr. Joseph Sweeney and his guests as they dive into how it is defined and developed by channel leaders to overcome challenges, boost competitiveness and strengthen client relationships.
SVP of Strategy and Channel, Crayon
General Manager, Both Brains
Content Strategy Director and research lead, Crayon APAC
Understanding high-performance characteristics in a business is always set within the context of how it can help to address and overcome business challenges. Warren, Jenni and Samantha explore the ever-present pressure on partners to keep pace with new and emerging platforms and products, recruiting and retaining talent and building unique value propositions.
According to Jenni and Warren, it all starts with culture. Creating a culture of continuous learning and innovation is vital. The way things have always been done can be the enemy of survival in business, and its vital that partners also leverage technology effectively within their own businesses. Jenni Powell offered some specifics around how automation and unified tech stacks have helped Both Brains to grow.
Dr. Sweeney and Samantha unpack some of Crayon’s research findings into how high-performance partners position on value, rather than price. There’s also a compelling example of how one partner took their business from treading water to a 3x EBITDA growth outcome in just over 12 months. It’s a compelling example of how high- performance leaders respond to existential crisis in their business.
View the full podcast here or download and save the audio file to your mobile playlist.
WATCH NEXT: Episode 2 of the High-Performance Partner Podcast dives into strategies for enhancing customer engagement.
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Dr. Sweeney is a principal advisor and industry analyst at IBRS. He is a recognised thought leader in Future of Work, digital innovation, workforce transformation, and organisational change strategy. His fields of expertise include Microsoft, Google, AWS, VMware and Citrix.
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Blogs
Catch our comprehensive summary of the highlights from Microsoft Ignite 2025, combined with the resources and links you need to dig into the detail!
Training
In our latest webinar, our in-house Modern Work experts Jye Wong and Ksenia Turner will run you through a practical refresher on Solution Partner Designations; what they are, why they matter and how to get started.
Sales and Marketing
Business leaders don't live in the tools. They live in the outcomes. The metrics they care about most are not always limited to compliance and risk. So how do you connect data protection to the big-ticket objectives, when they're less obvious? Our in-house pre-sales expert, Michael Brooke explains.
Guides and eBooks
As SMBs mature in the Data Protection lifecycle, they need help to optimise spend, reduce the compliance burden and ensure results align to business objectives. The third installment of our Data Protection Playbook series provides practical guidance for partners on how to address emerging pressure and connect ongoing investment to measurable business value.
Training
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Blogs
Fragmented data protection systems and processes create compliance proof-gaps for SMB customers. Scott Hagenus, Director, Cybersecurity here at Crayon explains.
Guides and eBooks
How can partners help their SMB customers to move from silos of security and continuity to a more cohesive, measurable and insurable data protection framework? The second edition in our Data Protection Playbook series maps out their journey, and yours.
Sales and Marketing
Ever wonder why a pitch has some IT Managers leaning forward, while others glaze over? Michael Brooke, Cybersecurity Pre-Sales Lead offers some insight on how to tune your approach to chime with different technical mindsets.
Vendor Announcements
Copilot for Business has landed at Microsoft Ignite 2025, levelling the GenAI playing field for SMB customers. Learn all about it from our man on the ground, Andreas Bergman.
Press Release
Press Release
Blogs
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Guides and eBooks
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Insights
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Partner Spotlight
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Whitepapers
Data Protection is a must for all SMBs but how can partners align solution investment with critical business objectives? Our latest paper shows you how.
Press Release
Crayon has been recognised with a huge double win at the CRN Channel Asia awards ceremony.
Insights
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Insights
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Partner Spotlight
Bigfish Technology saved AU$20,000 on its annual Microsoft licensing after one call with Crayon and has since built a strong partnership that enabled Bigfish to get access to Crayon’s expertise and vendor ecosystem.
Insights
Insider risk is a subtle and continuous challenge for SMB customers. Turn it into a manageable and quantifiable aspect of their Data Protection strategy.
Blogs
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Insights
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Guides and eBooks
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Guides and eBooks
Mission essentials for winning data protection business in education, healthcare, retail and manufacturing.
Guides and eBooks
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Blogs
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Guides and eBooks
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Blogs
An explosion in ransomware attacks has fueled a nationwide review of the issue, as concern rises that secret payoffs add increased fuel to the cybercrime fire.
Blogs
From scrappy start-up to part of a global cloud powerhouse, disruption is in our DNA.
Podcast
Join Dr. Joseph Sweeney of IBRS as he interviews APAC partners about the strategies, methodologies, and behaviours that underpin their success.
Insights
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Blogs
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Podcast
Cybersecurity experts from Crayon, SMX and Red Sift cover the realities of the complex threat landscape and how partners can respond.
Blogs
Crayon cloud security assessments help partners lock down M365 and Azure environments and build profitable cybersecurity practices. Learn how.
Blogs
Insights on the direction of SMB cloud adoptions across the region, and the capabilities they most value in their technology service providers.

Connect Data Protection to strategic objectives via this Whitepaper

What are the most critical business objectives and solution adoption priorities for SMBs in our region? Download the latest Forrester study to find out!

Our APAC channel business is now part of a global organisation. That means there is a whole new world of value on offer for our partners. We can help you to tap into all of it.