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We explore the evolution of Microsoft's channel strategy over the past ten years, and what can be learned by viewing it through a Value Cycle lens.

Partners of the Future is a guide to the past, present and future evolution of Microsoft's channel strategy, offering a frank and fearless interpretation of what recent changes mean for the Microsoft partner ecosystem.

SMBs are on the hunt for intelligent, resilient and secure Field Service solutions. Explore a stack solution that meets all their needs!

Explore a modern stack solution that combines backup, storage, and identity controls within a scalable hybrid cloud framework.

If your SMB customers are prioritising Customer Experience improvements, this article is for you!

SMBs in APAC are ramping up adoption of cloud-based business applications. Find out why and how this influences the services and capabilities sought from their trusted IT service partners.

Deliver data-driven value with Power BI and harness the growing SMB customer demand for data analytics and visualisation.

Rhonda Robati, Executive Vice President for Crayon APAC was recently interviewed by Australian Reseller News (ARN) for her insights into the changing nature of cloud distribution.

Our award-winning partner program - Tech for Good - delivers amazing outcomes for social enterprises.

Explore how SMBs in APAC are leveraging cybersecurity solutions and AI technologies toward achieving critical business objectives.

Solution adoption intent for Zero Trust is surging with SMBs across the region. Explore how Trend Micro can help partners respond.

Explore data trends from the Future of Operations and learn how to turn insights into action in the Productivity domain.

Explore how Cytrack.io solutions meet emerging SMB demand for AI-enabled, unified communications platforms.

Find out why Veeam Immutable Backup is a solution fit for responding to increased demand for optimised security in backup and recovery data.

SMB operations in the Asia Pacific region are shifting from traditional backup and disaster recovery toward something more transformative.

The latest in our Future of Operations insights series looks at why SMBs are pursuing hybrid cloud and multi-cloud strategies to achieve their business objectives.

Explore how Azure can help partners respond to dominant trends within SMB customer cloud strategies.

Rhonda Robati, Executive Vice President of Crayon APAC assesses the factors driving Microsoft's channel strategy and the evolution needed to be a Partner of the Future.

Warren Nolan believes Microsoft has invited partners to join them on a new journey to value, and the role of Cloud Distribution providers has never been more critical.

After decades of experience navigating seismic shifts in vendor strategy, Warren Nolan knows the importance of being pragmatic and proactive in the face of disruption to the Microsoft CSP Program.