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Automation improved core process efficiencies

Forecasting accuracy reduced inventory holding costs

Profitability managed with real-time visibility of orders

Growth positioned to scale operations without disruption

From patchwork systems to seamless operations

From patchwork systems to seamless operations

Running a fast-growing pharmaceutical manufacturing business is no small feat. Just ask Matthew Gajda, CEO of NaturaTech, a TGA-listed facility in Australia that has quickly become the go-to partner for start-ups looking to bring their products to market.

For years, NaturaTech juggled a patchwork of systems: Xero for accounts, Unleashed for inventory, HubSpot for customer data, Monday.com for production, and – inevitably – a lot of Excel.

As the business grew, process cracks widened between the fragmented systems, increasing the margin of error and introducing operational risks. Quotations were slow, costs were often guessed, and pricing strategies weren’t always competitive. The business was losing opportunities simply because the right insights weren’t in the right hands at the right time.

Copilot smarts at the heart of transformation

Copilot smarts at the heart of transformation

Enter Australian-based Dynamics Square, a leading Microsoft Dynamics 365 partner in the Crayon ecosystem. With their expertise and guidance, NaturaTech made the leap to an integrated cloud ERP platform with Microsoft Dynamics 365 Business Central.

Using Business Central meant NaturaTech could consolidate finance, operations, sales, purchasing, and manufacturing into one solution. With Copilot built in, the system immediately started working harder for the team.

Instead of painstaking manual reporting, NaturaTech was able to use Copilot to automatically draft summaries, compile order profitability statistics, and help the team keep quotations accurate and timely. The real-time visibility provided by the new solution empowers NaturaTech with the confidence to compete more aggressively on pricing, without the risk of eroding margins.

Watch the video to learn how the combined power of Cloud ERP and Generative AI has positioned NaturaTech for fast growth and improved profitability.

 

 

 

Cloud ERP and Copilot create outcomes that matter

Cloud ERP and Copilot create outcomes that matter

After just four months of using Business Central with Copilot, NaturaTech had:

  • Automated its core processes, eliminating earlier pain points.
  • Reduced inventory holding costs through accurate forecasting.
  • Brought real-time visibility into profitability at the order level.
  • Positioned itself to scale without fear of operational disruption.

For the NaturaTech team, these results mean less time firefighting and more time planning for growth.  “We’re now in a position where we can grow the business to whichever size we want,” said Matthew. “It gives us flexibility we definitely didn’t have before.”

Cloud ERP and Copilot create outcomes that matter
In the past, reporting was done manually. Copilot makes that process so much simpler. We can now see profitability per individual order and be far more agile in our pricing

Matthew Gajda

CEO, NaturaTech

Dynamics Square and Crayon: partnering to make a difference

Dynamics Square and Crayon: partnering to make a difference

What really stood out for NaturaTech was the strength of the partnership behind the solution. Dynamics Square brought a wealth of pharmaceutical industry knowledge and experience to the table, backed by the in-house Microsoft expertise of Crayon.

Crayon’s role was pivotal in providing guidance around solution fit and licensing, through to ensuring NaturaTech had the right Microsoft 365 and Dynamics subscriptions in place.

Distribution, done differently ensures our partners can tap into our expertise in Cloud ERP implementation, cloud cost optimisation and licensing know-how to support project success with customers.

A growing opportunity for partners

A growing opportunity for partners

NaturaTech’s story highlights the power of Copilot in Dynamics 365 Business Central: it’s not just about digitising operations, but about creating a platform for smarter decisions, better customer experiences, and more resilient growth.

SMBs are under pressure to enhance customer experience, reduce costs, and strengthen resilience, all while keeping compliance and risk in check. As a result, there is growing demand right across the region for services and solutions that can deliver these kinds of outcomes.

Crayon’s latest Future of Operations 2025 study of SMB decision-makers in APAC found that:

 

 

  • 77% of SMBs prioritise revenue growth and plan to modernise their core systems to get there.
  • 72% are focused on innovation, looking for technology that helps them experiment and adapt faster.
  • 64% plan to implement AI-enabled tools for business applications, like Copilot in Dynamics, to improve decision-making and efficiency.

Business Central with Copilot is perfectly aligned to these priorities: a flexible, cloud-based system that doesn’t just process data, but actively helps teams interpret and act on it.

For partners, Crayon offers an unparalleled level of expertise in Microsoft Dynamics 365 and Copilot, along with our promise to on our partners’ side. Always.

Let's create opportunities, together

Let's create opportunities, together

Whether you’re ready to develop a Cloud ERP practice, need support with an implementation or are looking for a partner-to-partner program for co-delivery, Crayon has the people, the programs and the passion to support you.

Simply select “Microsoft Dynamics 365” when you enter your details, and we will be in touch to discuss how we can help.

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