Blogs
Microsoft Ignite 2025: the ‘need-to-know’ highlights
Catch our comprehensive summary of the highlights from Microsoft Ignite 2025, combined with the resources and links you need to dig into the detail!
Crayon, a global leader in IT services and Innovation, is named a finalist at the ARN Innovation Awards 2024, joining a stellar line-up of partners, vendors, distributors, and individuals across Australia. The ARN Innovation Awards, now in its 17th year, celebrate the exceptional achievements of managed service providers, system integrators, value-added resellers, start-ups, and independent software vendors. They spotlight the best in Australia, elevating success stories that set new standards for excellence.
We’re thrilled to be finalists in four categories: Innovation for Good for Diversity, Equity and Inclusion (DE&I), Distributor for Software, Distributor Specialist, and Distributor for Creativity. These nominations reflect our dedication to helping our partners optimise their IT investments while driving meaningful digital transformations for their customers. Our approach is simple: put customers and partners first, challenge the status quo, and continually explore new possibilities.
Our Tech for Good (TFG) initiative is in the spotlight for the Innovation for Good for DE&I category. It goes beyond our own team, aiming to uplift the broader community. With a focus on our four pillars — People, Purpose, Planet, and Prosperity — TFG ensures non-profits can enhance their impact through more efficient, collaborative, and secure solutions. We’ve supported the organisations Ronald McDonald House Charities (RMHC), Ability First, and WEstjustice, with our partners OPC IT, ONGC Systems, and humanIT, helping to break down technology barriers. As the largest Microsoft Tech for Social Impact (TSI) partner in Australia and the first APAC distributor, we work closely with non-profits to give them the technology they need to drive social change.
Our nomination as a finalist for Distributor for Software highlights our efforts in helping partners adopt Microsoft Copilot. We’ve focused on understanding their needs, providing the resources, workshop kits, and tailored support to help them make the most of Copilot. We break down the complexities of AI, making it easier for our partners to see how Copilot can fit into their operations. Our early access to this tool has given us a competitive edge, making us the second-largest provider of Copilot globally. Our partners are unlocking new potential and driving growth through our ongoing support.
Being named a finalist for the Distributor Specialist category recognises our commitment to our partners. We go beyond transactions, offering strategic support to help them discover new revenue opportunities. Initiatives like our Technology Advisory Group (TAG), Enablement Hub, Tech For Good (TFG), Partner to Partner, Partner Advisory Committee (PAC), and the ISV Innovation Hub present our capabilities in cloud services, AI, and digital transformation. With ties to over 40 leading solution providers, we ensure our partners stay ahead with the latest tools and insights.
We’re also proud to be finalists for the Distributor for Creativity category. This recognition is for our work with ISVs, helping them navigate growth, modernisation, and market expansion challenges. As one of the first distributors to launch a programme dedicated to ISVs, our ISV Innovation Hub offers tailored support, providing access to Crayon’s technical expertise, cloud, data, and AI specialists. Our collaboration with a pioneering logistics, maritime, and aviation software company helped them develop a powerful knowledge extraction tool, enhancing their market position and delivering real value.
Crayon remains committed to challenging what’s possible and supporting our partners. Being named a finalist in these prestigious ARN Innovation Award categories is a testament to the impact of our efforts across the industry.
For media inquiries, contact:
Ana Maria Pedraza Serrano
E: Ana.pedraza@crayon.com
APAC Communications Director
Ph: +65 82514136
Blogs
Catch our comprehensive summary of the highlights from Microsoft Ignite 2025, combined with the resources and links you need to dig into the detail!
Training
In our latest webinar, our in-house Modern Work experts Jye Wong and Ksenia Turner will run you through a practical refresher on Solution Partner Designations; what they are, why they matter and how to get started.
Sales and Marketing
Business leaders don't live in the tools. They live in the outcomes. The metrics they care about most are not always limited to compliance and risk. So how do you connect data protection to the big-ticket objectives, when they're less obvious? Our in-house pre-sales expert, Michael Brooke explains.
Guides and eBooks
As SMBs mature in the Data Protection lifecycle, they need help to optimise spend, reduce the compliance burden and ensure results align to business objectives. The third installment of our Data Protection Playbook series provides practical guidance for partners on how to address emerging pressure and connect ongoing investment to measurable business value.
Training
Copilot Agents: what are they and how do they differ from AI assistants and chatbots? Our in-house Copilot expert Ksenia Turner explains the use cases and service opportunities for partners.
Blogs
Fragmented data protection systems and processes create compliance proof-gaps for SMB customers. Scott Hagenus, Director, Cybersecurity here at Crayon explains.
Guides and eBooks
How can partners help their SMB customers to move from silos of security and continuity to a more cohesive, measurable and insurable data protection framework? The second edition in our Data Protection Playbook series maps out their journey, and yours.
Sales and Marketing
Ever wonder why a pitch has some IT Managers leaning forward, while others glaze over? Michael Brooke, Cybersecurity Pre-Sales Lead offers some insight on how to tune your approach to chime with different technical mindsets.
Vendor Announcements
Copilot for Business has landed at Microsoft Ignite 2025, levelling the GenAI playing field for SMB customers. Learn all about it from our man on the ground, Andreas Bergman.
Press Release
Press Release
Blogs
As cybersecurity and continuity converge in platforms and in practice, partners need new playbooks to address modern Data Protection standards. Our in-house cybersecurity pre-sales lead, Michael Brooke explains why.
Guides and eBooks
What triggers an SMB customer to begin exploring their need for better Data Protection? The first of our four Data Protection Playbooks for partners breaks down how to position and win in the Pre-Adoption and Exploration stage.
Insights
Data Protection priorities are shifting for SMBs. Ramp up your ability to respond with curated insights, articles and resources to help you guide every customer conversation with confidence.
Partner Spotlight
In this Partner Spotlight, Acceltech Managing Director Ivy Tarrobago shares how Crayon’s responsive support enhances client outcomes and business growth.
Whitepapers
Data Protection is a must for all SMBs but how can partners align solution investment with critical business objectives? Our latest paper shows you how.
Press Release
Crayon has been recognised with a huge double win at the CRN Channel Asia awards ceremony.
Insights
All the latest insights, articles and resources on M365 Copilot, curated into one place.
Insights
SMB customers are storing greater volumes of sensitive data in more places than ever. Secure backup and recovery practices are essential to how they protect it.
Partner Spotlight
Bigfish Technology saved AU$20,000 on its annual Microsoft licensing after one call with Crayon and has since built a strong partnership that enabled Bigfish to get access to Crayon’s expertise and vendor ecosystem.
Insights
Insider risk is a subtle and continuous challenge for SMB customers. Turn it into a manageable and quantifiable aspect of their Data Protection strategy.
Blogs
From rethinking backup to governance frameworks and behavioural analytics, what's involved in building a complete Data Protection strategy for SMB customers?
Insights
We explore the evolution of Microsoft's channel strategy over the past ten years, and what can be learned by viewing it through a Value Cycle lens.
Guides and eBooks
The Microsoft Fabric Partner Guide curates our recent articles, videos and resources to accelerate Crayon partner learning.
Company Announcements
Crayon's continued integration of rhipe delivers new programs and services that raise the bar on value delivery for our APAC partners.
Company Announcements
Crayon will handle all order processes for VMware Cloud Service Provider (VCSP) Pinnacle and Premier partners in the region.
Press Release

Connect Data Protection to strategic objectives via this Whitepaper

What are the most critical business objectives and solution adoption priorities for SMBs in our region? Download the latest Forrester study to find out!

Our APAC channel business is now part of a global organisation. That means there is a whole new world of value on offer for our partners. We can help you to tap into all of it.