Visit the crayon.com enterprise site
Crayon Channel APAC
  • CommunityConnecting partners to even greater value.
    • Partner Value
    • Tech For Good Program
    • ISV Innovation Hub
    • Partner Connections Program
    • Partner Advisory Committee
    • Community Events
  • ServicesLeverage Crayon’s expertise to expand your service catalogue and create new revenue streams.
    • Security Services
    • Cloud Migration
    • ERP Implementation
    • Managed Services
    • Support as a Service
    • Cloud Cost Optimisation
  • Enablement
  • VendorsWith a vendor-agnostic approach, we are committed to ensuring our partners have access to the latest industry-leading solutions that solve real business challenges.
    • Access4
    • Acronis
    • Airlock Digital
    • Automox
    • AvePoint
    • Backup365
    • ConnectWise
    • ContraForce
    • CoreView
    • Cytrack
    • Delinea
    • DNSFilter
    • Docusign
    • ESET
    • Hornetsecurity
    • invicti
    • Layer 8 Security
    • Microsoft
    • Nerdio
    • Netwrix
    • NinjaOne
    • Octopus Cloud
    • Probax
    • Runecast
    • Senserva
    • SigniFlow
    • SmartEncrypt
    • SMX
    • Swoosh.Cloud
    • Trend Micro
    • usecure
    • Veeam
    • VIPRE
    • Virtuozzo
    • VMware by Broadcom
    • Wasabi
    • Zimbra
    • ZIRILIO
    • Zoom
  • Platforms
  • About CrayonCrayon helps its partners, and their customers, build the commercial and technical foundation for a successful and secure cloud-first, digital transformation journey.
    • Careers
    • Contact us
    • APAC Leadership
    • Visit Crayon Japan
  • Become a Partner
  • Partner Login

Search

Become a Partner Partner Login
  • CommunityConnecting partners to even greater value.
    • Partner Value
    • Tech For Good Program
    • ISV Innovation Hub
    • Partner Connections Program
    • Partner Advisory Committee
    • Community Events
  • ServicesLeverage Crayon’s expertise to expand your service catalogue and create new revenue streams.
    • Security Services
    • Cloud Migration
    • ERP Implementation
    • Managed Services
    • Support as a Service
    • Cloud Cost Optimisation
  • Enablement
  • VendorsWith a vendor-agnostic approach, we are committed to ensuring our partners have access to the latest industry-leading solutions that solve real business challenges.
    • Access4
    • Acronis
    • Airlock Digital
    • Automox
    • AvePoint
    • Backup365
    • ConnectWise
    • ContraForce
    • CoreView
    • Cytrack
    • Delinea
    • DNSFilter
    • Docusign
    • ESET
    • Hornetsecurity
    • invicti
    • Layer 8 Security
    • Microsoft
    • Nerdio
    • Netwrix
    • NinjaOne
    • Octopus Cloud
    • Probax
    • Runecast
    • Senserva
    • SigniFlow
    • SmartEncrypt
    • SMX
    • Swoosh.Cloud
    • Trend Micro
    • usecure
    • Veeam
    • VIPRE
    • Virtuozzo
    • VMware by Broadcom
    • Wasabi
    • Zimbra
    • ZIRILIO
    • Zoom
  • Platforms
  • About CrayonCrayon helps its partners, and their customers, build the commercial and technical foundation for a successful and secure cloud-first, digital transformation journey.
    • Careers
    • Contact us
    • APAC Leadership
    • Visit Crayon Japan
  • Become a Partner
  • Partner Login
Crayon Channel APAC

Search

Home / Enablement Hub / Training / Sales and Marketing / Webinar: How to make Microsoft your free marketing engine

How to make Microsoft your free marketing engine

23rd November 2023
Ramp up your marketing with Microsoft’s Free Digital Tools for MSPs

Ramp up your marketing with Microsoft’s Free Digital Tools for MSPs

Marketing is more than logos and sales collateral.  In the digital era, using data driven insights to target effective marketing campaigns and initiatives is key to creating brand presence and competitive advantage. Yet, marketing is something many partners wrestle with. The cost of marketing platforms and specialised marketing skill sets can be a barrier, but Microsoft offers Crayon’s partners a powerful solution.

Microsoft offers Crayon partners access to digital marketing platforms, tools and materials to enhance visibility in the market, automate marketing campaigns and boost overall presence with customers. The best part? All of these resources come at no cost to partners. By utilising Microsoft’s free marketing tools, Crayon partners can amplify their reach and improve their marketing efforts without incurring significant expenses.

In this webinar, Paula Rogers, a senior partner marketing advisor for Microsoft Modern Work and Security, provides a step-by-step walk through of how to get started using these invaluable resources. With the right tools and strategies, growth is not just a possibility; it’s an attainable goal. So, dive into this fantastic enablement session to learn more about how you can make Microsoft marketing platforms and tools work for you!

Training session runtime: 35 mins

Q&A runtime: 20 mins

Webinar Content

Webinar Content

How to get started.

Easy steps to take to sign up and log in to use the Microsoft Digital Marketing Centre (DMC) and Partner Marketing Centre (PMC).

DMC and PMC Demo

Learn how to connect and automate content across marketing and social media channels to increase market presence and customer engagement. Find out how you can customise content assets and materials from 75+ pre-developed campaigns across all Microsoft solution domains. Paula will take you through how to use what’s available to set up campaigns, launch them into market and track your results.

Microsoft Campaigns in a Box

Get an overview of the ready-to-launch, customisable marketing campaigns available to partners. Each campaign includes pre-approved messaging and branding that aligns with Microsoft’s value propositions, enabling partners to maintain consistency while reaching their desired audience. With easy access to social media posts, emails, and blogs, MSPs can quickly deploy campaigns that resonate with potential customers.

How to use Propensity Data with Cloud Ascent

Data driven insights are critical for effective digital marketing. Find out how the Cloud Ascent tool provides partners with valuable information about their existing customer base, helping them identify potential opportunities for upselling or cross-selling additional services.

 

Related Resources

Data Protection for Business Leadership

Sales and Marketing

Data Protection for Business Leadership

Business leaders don't live in the tools. They live in the outcomes. The metrics they care about most are not always limited to compliance and risk. So how do you connect data protection to the big-ticket objectives, when they're less obvious? Our in-house pre-sales expert, Michael Brooke explains.

Read more
Data Protection Playbook #3

Guides and eBooks

Data Protection Playbook #3

As SMBs mature in the Data Protection lifecycle, they need help to optimise spend, reduce the compliance burden and ensure results align to business objectives. The third installment of our Data Protection Playbook series provides practical guidance for partners on how to address emerging pressure and connect ongoing investment to measurable business value.

Read more
Copilot Agents: Level up from chatbots

Training

Copilot Agents: Level up from chatbots

Copilot Agents: what are they and how do they differ from AI assistants and chatbots? Our in-house Copilot expert Ksenia Turner explains the use cases and service opportunities for partners.

Read more
Proving Data Protection Compliance

Blogs

Proving Data Protection Compliance

Fragmented data protection systems and processes create compliance proof-gaps for SMB customers. Scott Hagenus, Director, Cybersecurity here at Crayon explains.

Read more
Data Protection Sales

Sales and Marketing

Data Protection Sales

Ever wonder why a pitch has some IT Managers leaning forward, while others glaze over? Michael Brooke, Cybersecurity Pre-Sales Lead offers some insight on how to tune your approach to chime with different technical mindsets.

Read more
Data Protection Playbook #2

Guides and eBooks

Data Protection Playbook #2

How can partners help their SMB customers to move from silos of security and continuity to a more cohesive, measurable and insurable data protection framework? The second edition in our Data Protection Playbook series maps out their journey, and yours.

Read more
Copilot for Business

Vendor Announcements

Copilot for Business

Copilot for Business has landed at Microsoft Ignite 2025, levelling the GenAI playing field for SMB customers. Learn all about it from our man on the ground, Andreas Bergman.

Read more
Crayon recognized as the winner of the 2025 Microsoft Asia Partner of the Year Award

Press Release

Crayon recognized as the winner of the 2025 Microsoft Asia Partner of the Year Award

Read more
Crayon recognized as the winner of the 2025 Microsoft Malaysia Partner of the Year Award

Press Release

Crayon recognized as the winner of the 2025 Microsoft Malaysia Partner of the Year Award

Read more
Data Protection Partner Playbooks for SMB Customers

Blogs

Data Protection Partner Playbooks for SMB Customers

As cybersecurity and continuity converge in platforms and in practice, partners need new playbooks to address modern Data Protection standards. Our in-house cybersecurity pre-sales lead, Michael Brooke explains why.

Read more
Data Protection Playbook #1

Guides and eBooks

Data Protection Playbook #1

What triggers an SMB customer to begin exploring their need for better Data Protection? The first of our four Data Protection Playbooks for partners breaks down how to position and win in the Pre-Adoption and Exploration stage.

Read more
Data Protection Resource Round-Up

Insights

Data Protection Resource Round-Up

Data Protection priorities are shifting for SMBs. Ramp up your ability to respond with curated insights, articles and resources to help you guide every customer conversation with confidence.

Read more
The strong, supportive partnership driving Acceltech’s growth

Partner Spotlight

The strong, supportive partnership driving Acceltech’s growth

In this Partner Spotlight, Acceltech Managing Director Ivy Tarrobago shares how Crayon’s responsive support enhances client outcomes and business growth.

Read more
Strengthening Data Protection for SMBs

Whitepapers

Strengthening Data Protection for SMBs

Data Protection is a must for all SMBs but how can partners align solution investment with critical business objectives? Our latest paper shows you how.

Read more
Crayon wins at CRN Channel Awards Asia 2025

Press Release

Crayon wins at CRN Channel Awards Asia 2025

Crayon has been recognised with a huge double win at the CRN Channel Asia awards ceremony.

Read more
M365 Copilot Hub

Insights

M365 Copilot Hub

All the latest insights, articles and resources on M365 Copilot, curated into one place.

Read more
Secure Backup and Recovery

Insights

Secure Backup and Recovery

SMB customers are storing greater volumes of sensitive data in more places than ever. Secure backup and recovery practices are essential to how they protect it.

Read more
Crayon Expertise: Why Bigfish is hooked

Partner Spotlight

Crayon Expertise: Why Bigfish is hooked

Bigfish Technology saved AU$20,000 on its annual Microsoft licensing after one call with Crayon and has since built a strong partnership that enabled Bigfish to get access to Crayon’s expertise and vendor ecosystem.

Read more
Insider Risk: SMB data and the threat within

Insights

Insider Risk: SMB data and the threat within

Insider risk is a subtle and continuous challenge for SMB customers. Turn it into a manageable and quantifiable aspect of their Data Protection strategy.

Read more
Data Protection for SMBs

Blogs

Data Protection for SMBs

From rethinking backup to governance frameworks and behavioural analytics, what's involved in building a complete Data Protection strategy for SMB customers?

Read more
Microsoft’s Channel Evolution

Insights

Microsoft’s Channel Evolution

We explore the evolution of Microsoft's channel strategy over the past ten years, and what can be learned by viewing it through a Value Cycle lens.

Read more
The Microsoft Fabric Partner Guide

Guides and eBooks

The Microsoft Fabric Partner Guide

The Microsoft Fabric Partner Guide curates our recent articles, videos and resources to accelerate Crayon partner learning.

Read more
Cybersecurity Resource Round-up

Insights

Cybersecurity Resource Round-up

Support your cybersecurity game plans with our top picks of new and updated risk and resilience resources.

Read more
Webinar: How to win customers for cloud business applications

Sales and Marketing

Webinar: How to win customers for cloud business applications

Grab a coffee and settle in for a masterclass in how to turn the appetite for CRM and ERP into new business.

Read more
Webinar: How to monetise Security as a Managed Service

Sales and Marketing

Webinar: How to monetise Security as a Managed Service

Pricing models, service definitions and competitive accelerators. Our latest webinar breaks down how to build a successful MSSP business.

Read more
How to build a simplified cybersecurity practice

Webinars Series

How to build a simplified cybersecurity practice

Practical insights for simplifying cybersecurity service and solution offerings.

Read more
Partner Connections: your guide to Crayon’s value-add program.

Training

Partner Connections: your guide to Crayon’s value-add program.

Partner Connections is a new value-add program from Crayon that creates shared opportunities to grow Microsoft Dynamics 365 business revenue.

Read more
How Support as a Service delivers partner growth and revenue

Business

How Support as a Service delivers partner growth and revenue

Read more
Enhance your Microsoft 365 security to get Copilot ready

Webinars Series

Enhance your Microsoft 365 security to get Copilot ready

Read more
How to register MPN details against managed cloud environments

Training

How to register MPN details against managed cloud environments

Not sure how to register your Microsoft Partner Network (MPN) details against your customer’s cloud environments? We break it down into easy to follow steps.

Read more
Related tags:
MSPs and CSPs Azure Partner BusinessCloud HorizonsMicrosoft
SHARE

Related

Data Protection for Business Leadership

Sales and Marketing

Data Protection for Business Leadership

Business leaders don't live in the tools. They live in the outcomes. The metrics they care about most are not always limited to compliance and risk. So how do you connect data protection to the big-ticket objectives, when they're less obvious? Our in-house pre-sales expert, Michael Brooke explains.

Learn More
Data Protection Playbook #3
Featured

Guides and eBooks

Data Protection Playbook #3

As SMBs mature in the Data Protection lifecycle, they need help to optimise spend, reduce the compliance burden and ensure results align to business objectives. The third installment of our Data Protection Playbook series provides practical guidance for partners on how to address emerging pressure and connect ongoing investment to measurable business value.

Get Started
Copilot Agents: Level up from chatbots
Featured

Training

Copilot Agents: Level up from chatbots

Copilot Agents: what are they and how do they differ from AI assistants and chatbots? Our in-house Copilot expert Ksenia Turner explains the use cases and service opportunities for partners.

Learn more
Proving Data Protection Compliance
Featured

Blogs

Proving Data Protection Compliance

Fragmented data protection systems and processes create compliance proof-gaps for SMB customers. Scott Hagenus, Director, Cybersecurity here at Crayon explains.

Learn More
Data Protection Sales
Featured

Sales and Marketing

Data Protection Sales

Ever wonder why a pitch has some IT Managers leaning forward, while others glaze over? Michael Brooke, Cybersecurity Pre-Sales Lead offers some insight on how to tune your approach to chime with different technical mindsets.

Read Now
Data Protection Playbook #2
Featured

Guides and eBooks

Data Protection Playbook #2

How can partners help their SMB customers to move from silos of security and continuity to a more cohesive, measurable and insurable data protection framework? The second edition in our Data Protection Playbook series maps out their journey, and yours.

Get Started
Copilot for Business
Featured

Vendor Announcements

Copilot for Business

Copilot for Business has landed at Microsoft Ignite 2025, levelling the GenAI playing field for SMB customers. Learn all about it from our man on the ground, Andreas Bergman.

Read More
Crayon recognized as the winner of the 2025 Microsoft Asia Partner of the Year Award
Featured

Press Release

Crayon recognized as the winner of the 2025 Microsoft Asia Partner of the Year Award

Read more
Crayon recognized as the winner of the 2025 Microsoft Malaysia Partner of the Year Award
Featured

Press Release

Crayon recognized as the winner of the 2025 Microsoft Malaysia Partner of the Year Award

Read more
Data Protection Partner Playbooks for SMB Customers

Blogs

Data Protection Partner Playbooks for SMB Customers

As cybersecurity and continuity converge in platforms and in practice, partners need new playbooks to address modern Data Protection standards. Our in-house cybersecurity pre-sales lead, Michael Brooke explains why.

Learn More
Data Protection Playbook #1
Featured

Guides and eBooks

Data Protection Playbook #1

What triggers an SMB customer to begin exploring their need for better Data Protection? The first of our four Data Protection Playbooks for partners breaks down how to position and win in the Pre-Adoption and Exploration stage.

Get Started
Data Protection Resource Round-Up
Featured

Insights

Data Protection Resource Round-Up

Data Protection priorities are shifting for SMBs. Ramp up your ability to respond with curated insights, articles and resources to help you guide every customer conversation with confidence.

Get Started
The strong, supportive partnership driving Acceltech’s growth
Featured

Partner Spotlight

The strong, supportive partnership driving Acceltech’s growth

In this Partner Spotlight, Acceltech Managing Director Ivy Tarrobago shares how Crayon’s responsive support enhances client outcomes and business growth.

Read the Story
Strengthening Data Protection for SMBs
Featured

Whitepapers

Strengthening Data Protection for SMBs

Data Protection is a must for all SMBs but how can partners align solution investment with critical business objectives? Our latest paper shows you how.

Get Started
Crayon wins at CRN Channel Awards Asia 2025

Press Release

Crayon wins at CRN Channel Awards Asia 2025

Crayon has been recognised with a huge double win at the CRN Channel Asia awards ceremony.

Read more
M365 Copilot Hub
Featured

Insights

M365 Copilot Hub

All the latest insights, articles and resources on M365 Copilot, curated into one place.

Read More
Secure Backup and Recovery
Featured

Insights

Secure Backup and Recovery

SMB customers are storing greater volumes of sensitive data in more places than ever. Secure backup and recovery practices are essential to how they protect it.

Learn More
Crayon Expertise: Why Bigfish is hooked
Featured

Partner Spotlight

Crayon Expertise: Why Bigfish is hooked

Bigfish Technology saved AU$20,000 on its annual Microsoft licensing after one call with Crayon and has since built a strong partnership that enabled Bigfish to get access to Crayon’s expertise and vendor ecosystem.

Read the Story
Insider Risk: SMB data and the threat within

Insights

Insider Risk: SMB data and the threat within

Insider risk is a subtle and continuous challenge for SMB customers. Turn it into a manageable and quantifiable aspect of their Data Protection strategy.

Learn More.
Data Protection for SMBs
Featured

Blogs

Data Protection for SMBs

From rethinking backup to governance frameworks and behavioural analytics, what's involved in building a complete Data Protection strategy for SMB customers?

Find Out
Microsoft’s Channel Evolution
Featured

Insights

Microsoft’s Channel Evolution

We explore the evolution of Microsoft's channel strategy over the past ten years, and what can be learned by viewing it through a Value Cycle lens.

Learn More
The Microsoft Fabric Partner Guide

Guides and eBooks

The Microsoft Fabric Partner Guide

The Microsoft Fabric Partner Guide curates our recent articles, videos and resources to accelerate Crayon partner learning.

Read more
Cybersecurity Resource Round-up

Insights

Cybersecurity Resource Round-up

Support your cybersecurity game plans with our top picks of new and updated risk and resilience resources.

Whanau Tahi scales for explosive demand, with Crayon

Case Studies

Whanau Tahi scales for explosive demand, with Crayon

Learn how our Cloud Managed Services team helped this ISV modernise its IT operating environment with Microsoft Azure.

Read more
Navigating Microsoft’s NCE Auto-Migration

Webinars Series

Navigating Microsoft’s NCE Auto-Migration

Watch video
Crayon welcomes Microsoft’s NZ Datacenter Region

Company Announcements

Crayon welcomes Microsoft’s NZ Datacenter Region

Read more
SPLA Compliance: Being Transparent is Better than Being Exposed

Blogs

SPLA Compliance: Being Transparent is Better than Being Exposed

When it comes to SPLA compliance, it’s far better to be transparent than to be exposed. Find out why and how Crayon can help.

Read more
Accelerate Your Cloud Journey using Azure Migrate & Modernise (AMM)

Webinars Series

Accelerate Your Cloud Journey using Azure Migrate & Modernise (AMM)

Watch video
Crayon Awarded Microsoft Malaysia’s 2023 Channel Growth Partner of the Year

Press Release

Crayon Awarded Microsoft Malaysia’s 2023 Channel Growth Partner of the Year

Read more
Update! Moving from Microsoft’s Legacy CSP to the New Commerce Experience

News

Update! Moving from Microsoft’s Legacy CSP to the New Commerce Experience

SMBs Buck the Cut Back Trend on Tech

Blogs

SMBs Buck the Cut Back Trend on Tech

SMBs in Asia Pacific are maintaining or increasing their investments in cloud technologies, despite rocky market conditions. Find out why.

Read more
Future Ready SPLA – Leveraging Data For Better Business Decisions

Blogs

Future Ready SPLA – Leveraging Data For Better Business Decisions

Read more
Cloud Security Assessments are a Growth Opportunity

Blogs

Cloud Security Assessments are a Growth Opportunity

Crayon cloud security assessments help partners lock down M365 and Azure environments and build profitable cybersecurity practices. Learn how.

Read more
Is Cloud Value at a Crossroad for SMBs?

Blogs

Is Cloud Value at a Crossroad for SMBs?

Insights on the direction of SMB cloud adoptions across the region, and the capabilities they most value in their technology service providers.

Read more
New Commerce Experience Explained

Blogs

New Commerce Experience Explained

Read more
Visit the crayon.com enterprise site

Subscribe to Crayon Channel APAC news

Receive the latest updates, industry insights and technology developments from around the world, and across the Asia Pacific region.

Thank you for subscribing!

  • Become a Partner
    • Partner Value Guide
  • Solutions
    • Business Applications
    • Business Continuity
    • Cloud Infrastructure
    • Productivity
    • Security
  • Community
    • Partner Value
    • Tech For Good Program
    • ISV Innovation Hub
    • Partner Connections Program
    • PAC
    • Community Events
  • About
    • Careers
    • Contact Us
    • APAC Leadership
    • Visit Crayon Japan
  • Platforms
    • PRISM
    • Cloud-iQ
  • Services
    • Security Services
    • Cloud Migration
    • ERP Implementation
    • Managed Services
    • Support as a Service
    • Cloud Cost Optimisation
  • Access4
  • Acronis
  • Airlock Digital
  • Automox
  • AvePoint
  • Backup365
  • ConnectWise
  • ContraForce
  • CoreView
  • Cytrack
  • Delinea
  • DNSFilter
  • Docusign
  • ESET
  • Hornetsecurity
  • invicti
  • Layer 8 Security
  • Microsoft
  • Nerdio
  • Netwrix
  • NinjaOne
  • Octopus Cloud
  • Probax
  • Runecast
  • Senserva
  • SigniFlow
  • SmartEncrypt
  • SMX
  • Swoosh.Cloud
  • Trend Micro
  • usecure
  • Veeam
  • VIPRE
  • Virtuozzo
  • VMware by Broadcom
  • Wasabi
  • Zimbra
  • ZIRILIO
  • Zoom
  • View All
Crayon Channel APAC Contact us today
  • Privacy
  • Terms & Conditions
  • Human Rights Transparency Statement

© 2025 Crayon LTD

back to top

Strengthening Data Protection for SMBs

Connect Data Protection to strategic objectives via this Whitepaper

Learn More

Front cover and interior page view of Forrester SMB market study reportch report

Future of Operations 2025

What are the most critical business objectives and solution adoption priorities for SMBs in our region? Download the latest Forrester study to find out!

Download the study

Download Our Partner Value Guide

Our APAC channel business is now part of a global organisation. That means there is a whole new world of value on offer for our partners. We can help you to tap into all of it.

Download Value Guide