Sales and Marketing
Webinar: How to monetise Security as a Managed Service
Pricing models, service definitions and competitive accelerators. Our latest webinar breaks down how to build a successful MSSP business.
Marketing is more than logos and sales collateral. In the digital era, using data driven insights to target effective marketing campaigns and initiatives is key to creating brand presence and competitive advantage. Yet, marketing is something many partners wrestle with. The cost of marketing platforms and specialised marketing skill sets can be a barrier, but Microsoft offers Crayon’s partners a powerful solution.
Microsoft offers Crayon partners access to digital marketing platforms, tools and materials to enhance visibility in the market, automate marketing campaigns and boost overall presence with customers. The best part? All of these resources come at no cost to partners. By utilising Microsoft’s free marketing tools, Crayon partners can amplify their reach and improve their marketing efforts without incurring significant expenses.
In this webinar, Paula Rogers, a senior partner marketing advisor for Microsoft Modern Work and Security, provides a step-by-step walk through of how to get started using these invaluable resources. With the right tools and strategies, growth is not just a possibility; it’s an attainable goal. So, dive into this fantastic enablement session to learn more about how you can make Microsoft marketing platforms and tools work for you!
Training session runtime: 35 mins
Q&A runtime: 20 mins
Easy steps to take to sign up and log in to use the Microsoft Digital Marketing Centre (DMC) and Partner Marketing Centre (PMC).
Learn how to connect and automate content across marketing and social media channels to increase market presence and customer engagement. Find out how you can customise content assets and materials from 75+ pre-developed campaigns across all Microsoft solution domains. Paula will take you through how to use what’s available to set up campaigns, launch them into market and track your results.
Get an overview of the ready-to-launch, customisable marketing campaigns available to partners. Each campaign includes pre-approved messaging and branding that aligns with Microsoft’s value propositions, enabling partners to maintain consistency while reaching their desired audience. With easy access to social media posts, emails, and blogs, MSPs can quickly deploy campaigns that resonate with potential customers.
Data driven insights are critical for effective digital marketing. Find out how the Cloud Ascent tool provides partners with valuable information about their existing customer base, helping them identify potential opportunities for upselling or cross-selling additional services.
Sales and Marketing
Pricing models, service definitions and competitive accelerators. Our latest webinar breaks down how to build a successful MSSP business.
Insights
Microsoft has announced price increases for the SPLA licensing program. Find out which products are affected and how Crayon can help you adapt before new prices take effect in January, 2025.
Vendor Announcements
Microsoft has announced price increases for the SPLA licensing program. Find out which products are affected and how Crayon can help you adapt before new prices take effect in January, 2025.
Webinars Series
Walk through the features of VMware Cloud Foundation and why it is a key tool for Crayon’s cloud partners.
Webinars Series
Tune into our latest CSP Updates session for important changes to pricing, promotion and discount offers and a focus on Secure Productivity with MDR ContraForce.
Training
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Training
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Insights
With Cybersecurity Awareness Month now over, it is time for partners to gather up learnings and plan their 2025 cybersecurity go-to-market strategies. Support your game plans with our top picks of new and updated risk and resilience resources.
Case Studies
Cytrack Intelligence Systems founder, Nick Milan talks through why the Crayon ISV Innovation Hub program is the right fit for his business objectives.
Guides and eBooks
Dive into the detail of planned cloud adoptions for SMBs across the APAC region and where they need help from their tech service partners.
Podcast
Dr. Joe and his guests discuss how high-performance culture helps partners to position on value, earn trust and build stronger customer relationships.
Engage
Running builds, support and pre-sales for Microsoft? The CSP Masters Program is for you! get the details for the Sydney enablement workshop in October.
Blogs
From scrappy start-up to part of a global cloud powerhouse, disruption is in our DNA.
Sales and Marketing
Grab a coffee and settle in for a masterclass in how to turn the appetite for CRM and ERP into new business.
Webinars Series
Practical insights for simplifying cybersecurity service and solution offerings.
Training
Partner Connections is a new value-add program from Crayon that creates shared opportunities to grow Microsoft Dynamics 365 business revenue.
Business
Webinars Series
Training
Not sure how to register your Microsoft Partner Network (MPN) details against your customer’s cloud environments? We break it down into easy to follow steps.
Insights
Microsoft has announced price increases for the SPLA licensing program. Find out which products are affected and how Crayon can help you adapt before new prices take effect in January, 2025.
Vendor Announcements
Microsoft has announced price increases for the SPLA licensing program. Find out which products are affected and how Crayon can help you adapt before new prices take effect in January, 2025.
Webinars Series
Walk through the features of VMware Cloud Foundation and why it is a key tool for Crayon’s cloud partners.
Webinars Series
Tune into our latest CSP Updates session for important changes to pricing, promotion and discount offers and a focus on Secure Productivity with MDR ContraForce.
Training
Find out how our in-house Azure expertise helps you to leverage the full potential of the Azure Migrate and Modernise program.
Training
Which Wasabi consumption model is the right fit for various scenarios? We explore the options.
Case Studies
Cytrack Intelligence Systems founder, Nick Milan talks through why the Crayon ISV Innovation Hub program is the right fit for his business objectives.
Guides and eBooks
Dive into the detail of planned cloud adoptions for SMBs across the APAC region and where they need help from their tech service partners.
Podcast
Dr. Joe and his guests discuss how high-performance culture helps partners to position on value, earn trust and build stronger customer relationships.
Sales and Marketing
Pricing models, service definitions and competitive accelerators. Our latest webinar breaks down how to build a successful MSSP business.
Engage
Running builds, support and pre-sales for Microsoft? The CSP Masters Program is for you! get the details for the Sydney enablement workshop in October.
Blogs
From scrappy start-up to part of a global cloud powerhouse, disruption is in our DNA.
Case Studies
Learn how our Cloud Managed Services team helped this ISV modernise its IT operating environment with Microsoft Azure.
Blogs
When it comes to SPLA compliance, it’s far better to be transparent than to be exposed. Find out why and how Crayon can help.
Blogs
SMBs in Asia Pacific are maintaining or increasing their investments in cloud technologies, despite rocky market conditions. Find out why.
Blogs
Insights on the direction of SMB cloud adoptions across the region, and the capabilities they most value in their technology service providers.
Top 5 most common problems low-code solves for SMBs, what the low-code revenue growth potential for MSPs is, and why now is the time for MSPs to enter the low-code market.
Our latest Cloud Horizons eBook looks at a robust review of cloud tech's past, present, and future, value generation insights, and pathways to cloud profit for MSP’s.
Our APAC channel business is now part of a global organisation. That means there is a whole new world of value on offer for our partners. We can help you to tap into all of it.