Relationships that play on your side of the table. Always
Bigfish Technology emphasised a strategy-first approach to emerging tech and security. In this video, Tristan Ellett, founder of Bigfish Technology, shares how partnering with Crayon enhances their value-driven client engagement through personalized, knowledge-rich interactions that prioritize understanding and long-term learning.
Levelling up with aligned values
Founded in 1999, Bigfish Technology is a Managed Service provider based in Melbourne, Australia. Whilst hundreds of companies rely on them to guide, manage and protect their IT and cloud investments, Bigfish Technology has built a concentrated position in financial, accounting and primary healthcare services.
Niche specialisation in these sectors demands a deep understanding of specific regulatory and compliance requirements, and familiarity with platforms and systems that are often discrete to these industries. This means taking a ‘strategy first’ rather than a sales-led approach to customer engagement, especially when it comes to emerging technologies like Artificial Intelligence and the ever-evolving cybersecurity threat landscape.
Bigfish Technology founder Tristan Ellett notes, their customers “are looking to us for ‘what’s the advice?’ What do they need to be aware of – because they don’t have an understanding of this space, that’s what they come to us for.”
As such, Tristan encourages a team culture of ‘levelling up’, leaning into learning, and being constantly curious about technology trends, issues and innovations.
Crayon makes a notable difference for Bigfish Technology because of well aligned company values. For Tristan, this is reflected in how Crayon executives and representatives seek a deep understanding of his business, and in the knowledge-rich account contacts who always connect the Bigfish team with opportunities to learn from vendors, industry peers and subject matter experts.
Crayon’s approach stands apart from the hard sell style that Bigfish has experienced elsewhere. Instead, as Tristan puts it every conversation is ‘a value-adding conversation” where he and his team “feel understood, listened to and heard.”
We’ve been really impressed with the account management around the relationship
Tristan Ellett, Founder, Bigfish Technology
We're on our partners' side. Always
Every partner deserves to feel like a big fish in a small pond.
Crayon combines the scale and resource availability of a large organisation with the personalised touch of local account and pre-sales teams that value your vision, your mission and your people.
We emphasise relationships, not transactions. Knowledge shared is value added, whether its new cybersecurity threats or understanding how your peers are nuances of emerging technologies like Artificial Intelligence. That’s why our approach is grounded in being aligned with your goals.
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