Insights
AI Adoption Phase
What's involved in moving customer opportunities from the 'try it' phase to business wide adoption? Dr. Sweeney explores in part five of our vlog series.
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Insights
What's involved in moving customer opportunities from the 'try it' phase to business wide adoption? Dr. Sweeney explores in part five of our vlog series.
Insights
In the fourth of our six-part vlog series, Dr. Joseph Sweeney breaks down what can make - or break- a successful Gen AI pilot project.
Insights
In part three of our six-part vlog series, Dr. Joseph Sweeney maps out the service and solution opportunities for partners when preparing SMB customers for Copilot adoption.
Insights
In the second article in our six-part vlog series, Dr. Joseph Sweeney explores how AI automation will evolve beyond manual prompts to enable new efficiencies at scale.
Insights
To help our partners make sense of the tipping point between risk and reward with Gen AI, we've partnered with one of the region's leading advisors on the Future of Work, Dr. Joseph Sweeney. Part 1 of a 6-part vlog series.
On Demand Webinars
Our latest on-demand webinar brings Crayon’s Research Program lead together with special guest from Forrester Consulting. Explore where SMBs will invest in technology to drive revenue growth through improved customer experience, innovation and operational agility.
On Demand Webinars
On Demand Webinars
Explore the business-critical priorities pushing SMBs to invest in cybersecurity and data privacy, with 76% rating it a top concern for 2025.
Blogs
Explore a solution stack that provides secure digital workflow with compliant document lifecycle, from signature to secure access, resilient storage, and scalable archival.
On Demand Webinars
Dive into the future of frontier workplaces Microsoft 365 Copilot in our latest on-demand webinar session.
Insights
Explore a modern stack solution that meets SMB customer demand for secure, simple, AI-enabled workplace productivity.
Guides and eBooks
Insights, articles and resources on major updates in Microsoft's programs and licensing agreements and channel strategy.
Guides and eBooks
Partners of the Future is a guide to the past, present and future evolution of Microsoft's channel strategy, offering a frank and fearless interpretation of what recent changes mean for the Microsoft partner ecosystem.
On Demand Webinars
Stay informed with the latest Broadcom VCSP updates! Discover how to navigate licensing changes, meet certification requirements, and leverage the Broadcom Knights program for strategic advantage. Watch the full session on-demand.
Blogs
SMBs are on the hunt for intelligent, resilient and secure Field Service solutions. Explore a stack solution that meets all their needs!
On Demand Webinars
See Copilot in Azure in action! Discover how AI-driven automation, instant insights, and practical demos can help you manage and optimize your cloud—faster and smarter. Watch experts answer real partner questions and showcase Copilot’s power.
Technical
Explore a modern stack solution that combines backup, storage, and identity controls within a scalable hybrid cloud framework.
Business
If your SMB customers are prioritising Customer Experience improvements, this article is for you!
Insights
Deliver data-driven value with Power BI and harness the growing SMB customer demand for data analytics and visualisation.
Insights
Solution adoption intent for Zero Trust is surging with SMBs across the region. Explore how Trend Micro can help partners respond.

Connect Data Protection to strategic objectives via this Whitepaper

What are the most critical business objectives and solution adoption priorities for SMBs in our region? Download the latest Forrester study to find out!

Our APAC channel business is now part of a global organisation. That means there is a whole new world of value on offer for our partners. We can help you to tap into all of it.