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Home / Community / Partner Value / Relationship Difference

Relationships, Done Differently

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Relationships that play on your side of the table. Always

Relationships that play on your side of the table. Always

Bigfish Technology emphasised a strategy-first approach to emerging tech and security. In this video, Tristan Ellett, founder of Bigfish Technology, shares how partnering with Crayon enhances their value-driven client engagement through personalized, knowledge-rich interactions that prioritize understanding and long-term learning.

Levelling up with aligned values

Levelling up with aligned values

Founded in 1999, Bigfish Technology is a Managed Service provider based in Melbourne, Australia. Whilst hundreds of companies rely on them to guide, manage and protect their IT and cloud investments, Bigfish Technology has built a concentrated position in financial, accounting and primary healthcare services.

Crayon makes a notable difference for Bigfish Technology because of well aligned company values. For Tristan, this is reflected in how Crayon executives and representatives seek a deep understanding of his business, and in the knowledge-rich account contacts who always connect the Bigfish team with opportunities to learn from vendors, industry peers and subject matter experts.

Read more about this Partner Story

 

 

We’ve been really impressed with the account management around the relationship

Tristan Ellett, Founder, Bigfish Technology 
What it means to be on our partner’s side. Always

What it means to be on our partner’s side. Always

Every partner deserves more than a middleman. Crayon combines the global scale and resources of a large organisation with the personalised touch of local account and pre-sales teams who value your vision, mission, and people.

 

It’s the best of both worlds: reach and capability with human focus.

  • Named experts who know your business and see your success as our success – Senior account leads and pre-sales specialists stay close to your strategy, bringing quick answers and fresh ideas when you need them. We emphasise relationships that help you build your business, not transactions.
  • Unmatched service levels (or so we’ve heard) – fast resolution when things go wrong. And yes, we always pick up the phone.
  • Expertise that keeps you ahead Knowledge shared is value added, whether its new cybersecurity threats or understanding how to navigate evolving vendor program and incentives, our team is grounded in being aligned with your goals.
  • A relationship that feels like an extension of your team– Built on integrity and shared growth, not quotas. We embed with your team as a true partner, helping you navigate technology and vendor complexity and close critical deals with confidence.
What Other Partners are Saying

What Other Partners are Saying

Responsive Support, Done Differently

Crayon’s relationship with Acceltech is built on trust, collaboration, and a shared vision. The partnership goes beyond expert knowledge, a strong supportive relationship and reliable support. As Acceltech expands globally, Crayon remains committed to empowering and supporting their growth, making a meaningful difference in their success.

Watch the full interview here

Australia

Cymax’s longstanding partnership with Crayon reflects the value of a truly collaborative distributor relationship. As a managed services provider, Cymax has benefited from Crayon’s proactive support, deep technical expertise, and genuine commitment to partner success.

Philippines

Exist Software Labs has cultivated a strong and strategic partnership with Crayon, one that goes far beyond traditional distribution. Through Crayon’s collaborative partner ecosystem, Exist has been empowered to deliver optimized, cost-effective solutions that drive significant value for clients.

Philippines

Mustard Seed’s partnership with Crayon is defined by a deep, consultative relationship— Crayon brings strategic value by understanding Mustard Seed’s business direction and tailoring Microsoft programs to fit their needs. Crayon’s product expertise and proactive guidance have helped Mustard Seed navigate complex licensing, uncover relevant incentives, and stay ahead with fresh go-to-market ideas.

Singapore

Crayon’s partnership with Evernet Systems began with a straightforward license resale arrangement. Over the years, the relationship has deepened significantly. Today, Crayon supports Evernet Systems as a strategic partner — extending beyond license optimization to broader collaboration.

Singapore

Vision Group has built a close and collaborative partnership with Crayon, one that goes beyond simple vendor relationships. Through Crayon’s extensive partner ecosystem and support, Vision has been able to expand its reach into new markets, connect with key customers, and accelerate its growth in AI and data-driven technologies.

Singapore

Innocomm has cultivated a strong and trusted partnership with Crayon, rooted in loyalty and shared values. The relationship is characterized by mutual trust, a collaborative spirit, and a shared commitment to winning together — making Crayon more than just a distributor, but a true partner dedicated to their success and future growth.

Singapore

Total eBiz has built a trusted and longstanding relationship with Crayon, rooted in mutual loyalty and genuine partnership. his close relationship has enabled Total eBiz to expand their reach, co-market effectively, and grow their business with confidence, knowing they have a dedicated partner behind them every step of the way.

Malaysia

Progenet Innovations has built a strong, collaborative partnership with Crayon, extending beyond a typical vendor relationship. Since 2017, Crayon has consistently supported Progenet’s growth by fostering innovative ideas and opening doors to new opportunities through its broad partner ecosystem. When challenges arise, such as complex migrations, Crayon’s quick and reliable assistance ensures smooth project delivery.

Next Up - Enablement, Done Differently

Next Up - Enablement, Done Differently

Enablement with insights and resources that build knowledge and support your business and technical development goals

Read more

Distribution, Done Differently—With You

Distribution, Done Differently—With You

Take the next step with Crayon. Connect with our team to discover how a fresh approach to distribution can create real value for your business and customers.

Thanks for submitting your expression of interest to join as a Crayon Partner. Once of our onborading team member will be in touch with you soon.

Recognition

Recognition

November 20, 2025

Microsoft Regional Partner of the Year Award 2025, Asia

November 12, 2025

Microsoft Partner of the Year 2025, Malaysia

November 12, 2025

Microsoft Partner of the Year 2025, Sri Lanka

October 22, 2025

Acronis Partner Awards 2025, Distributor of the Year, APJ

September 25, 2025

CRN Channel Awards Asia 2025, Distributor of the Year, Asia Pacific

September 25, 2025

CRN Channel Awards Asia 2025, Security Distributor of the Year, Asia Pacific

May 14, 2025

Broadcom, VMware Cloud Commerce Manager Partner of the Year 2024, APAC

May 01, 2025

Veeam Partner Awards 2024, ProPartner of the Year Rising Star, Australia, New Zealand

March 26, 2025

Nitro APAC Partner Awards 2024, Emerging Partner of the Year, Asia Pacific

February 22, 2025

usecure’s Global Distribution Award 2024, Distributor of Choice

January 23, 2025

Wasabi Partner Network Awards 2024, Marketing Partner of the Year, Asia Pacific

2024

2024 CRN Impact Award - Business Transformation

2024

2024 Microsoft Partner of the Year Award - Business Transformation (Copilot)

2024

2024 Microsoft Partner of the Year Award - Business Transformation (Copilot)

November 17, 2023

ARN Innovation Awards: Distribution Innovation – Software

November 17, 2023

ARN Innovation Awards: Personal Innovation – Marketing Excellence (Distributor) - Molly MacDiarmid

October 3, 2023

FY23 MS Channel Growth Partner (Malaysia)

August 25, 2023

CRN Innovation Awards: Distribution for Social Good

2023

Wasabi 2023 2023 Partner Awards - APAC MVP Santhosh Simon

2023

Wasabi 2023 2023 Partner Awards- APAC Distributor of the Year

May 23, 2022

Malaysia Technology Excellence Awards 2022: AI – Technology and Analytics

Feb 14, 2022

Transformational Partner of the Year (Crayon Malaysia)

2021

Winner of the Channel Asia Women in ICT Awards

2021

Zoomtopia Partner Connect Award Winner 2021

2021

Winner of the Microsoft Cloud Solution Provider of the Year 2021

2021

Winner of the Laos 2021 Microsoft Partner of the Year Award

2021

Winner of the Microsoft APAC Services Partner of the Year

2021

Winner of Channel Asia Innovation Awards 2021

2020

Winner of the Veeam 2020 Aggregator of the Year Award

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