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Cytrack leveraged Crayon’s ISV Innovation Hub to enhance market exposure, optimize Azure environment, and access growth opportunities, driving scalable success and deeper community engagement. Nick Milan, founder of Cytrack, breaks down how the use of strategic collaboration and ongoing support from Crayon’s ISV Innovation Hub has helped foster breakthrough growth for ISV businesses.
Raising the bar on program benefits
Cytrack is a mature independent software vendor (ISV) offering next-generation cloud telephony solutions for both enterprises and small-to-medium businesses. As an award-winning Microsoft partner,Cytrack has developed a strong vendor relationship, with support that included guidance on how to get listed on the Microsoft Marketplace.
While the Microsoft Marketplace is an invaluable resource, maximising its benefits requires thoughtful planning and strategy to achieve flexibility and success for both partners and customers. As founder Nick Milan notes, for many of Microsoft’s programs, “the bar is quite high” to realise the full benefits of participation.
For Cytrack, the bars to jump were sales volume and ensuring a cloud environment that would scale with their targeted growth objective. They needed a way to increase market exposure, quickly.
Crayon’s award-winning ISV Innovation Hub program proved to be the perfect fit to help them reach their strategic goals.
Once Cytrack joined the program, Crayon’s ISV team took the lead on internal coordination, ensuring that Cytrack was assessed and successfully onboarded as a solution provider in Crayon’s Productivity portfolio. A dedicated page was created on Crayon’s channel website to drive lead generation, and Cytrack was introduced to Crayon’s vast network of IT resellers and managed service providers.
This wasn’t just a one-off effort. Crayon’s ISV and channel teams continued to provide Cytrack with collaborative opportunities each quarter through ongoing marketing initiatives and events.
Cytrack’s also gained fast-track access to Crayon’s technical community, which played a key role in optimising their Azure environment for performance and cost efficiency – at scale. Crayon’s deep understanding of Microsoft ISV programs and incentives enabled Cytrack to identify additional funding sources that could offset investments in Azure project expansions.
The difference that Crayon makes to Cytrack goes beyond joining a program – it’s a community of aligned interests, all working together to create the conditions and the opportunity for Cytrack to achieve breakthrough growth.
Learn more about the results that Crayon delivered for Cytrack.
Crayon gives us great penetration, and the means for us to increase sales volume and revenue
Nick Milan, Founder and Managing Director, Cytrack.io
A community for value creation
Crayon’s unique partner programs are designed to foster collaboration for mutual value creation. Whether you have solutions ready to scale through vendor marketplaces, need to get traction with new customer segments, or have an appetite for expanding into additional cloud domains, we’re here to connect you to experts and resources that are dedicated to helping you achieve your objectives.
Crayon combines the scale and resource availability of a large organisation with the personalised touch of local account and pre-sales teams that value your vision, your mission and your people.
We emphasise relationships, not transactions. Knowledge shared is value added, whether its new cybersecurity threats or understanding how your peers are nuances of emerging technologies like Artificial Intelligence. That’s why our approach is grounded in being aligned with your goals.
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