Enablement Hub

Business leaders don't live in the tools. They live in the outcomes. The metrics they care about most are not always limited to compliance and risk. So how do you connect data protection to the big-ticket objectives, when they're less obvious? Our in-house pre-sales expert, Michael Brooke explains.

As cybersecurity and continuity converge in platforms and in practice, partners need new playbooks to address modern Data Protection standards. Our in-house cybersecurity pre-sales lead, Michael Brooke explains why.

What holds customers back from adopting Copilot? In this article, we’ll look at the common hurdles and how to break through for success.

Copilot readiness amongst SMBs in APAC is moving from curiosity to consideration, and increasingly, to action. We look at the data on SMB business and IT objectives, how Copilot aligns and the emerging opportunities for partners.

Once tools like Copilot become an invisible part of the operating fabric in every business how will the role of partners change? Find out in the last installment of our vlog series with Dr. Joseph Sweeney.

In the fourth of our six-part vlog series, Dr. Joseph Sweeney breaks down what can make - or break- a successful Gen AI pilot project.

In part three of our six-part vlog series, Dr. Joseph Sweeney maps out the service and solution opportunities for partners when preparing SMB customers for Copilot adoption.

In the second article in our six-part vlog series, Dr. Joseph Sweeney explores how AI automation will evolve beyond manual prompts to enable new efficiencies at scale.

To help our partners make sense of the tipping point between risk and reward with Gen AI, we've partnered with one of the region's leading advisors on the Future of Work, Dr. Joseph Sweeney. Part 1 of a 6-part vlog series.

Insights, articles and resources on major updates in Microsoft's programs and licensing agreements and channel strategy. 

Partners of the Future is a guide to the past, present and future evolution of Microsoft's channel strategy, offering a frank and fearless interpretation of what recent changes mean for the Microsoft partner ecosystem.

Explore a modern stack solution that combines backup, storage, and identity controls within a scalable hybrid cloud framework.

If your SMB customers are prioritising Customer Experience improvements, this article is for you!

Deliver data-driven value with Power BI and harness the growing SMB customer demand for data analytics and visualisation.

Solution adoption intent for Zero Trust is surging with SMBs across the region. Explore how Trend Micro can help partners respond.

Find out why Veeam Immutable Backup is a solution fit for responding to increased demand for optimised security in backup and recovery data.

Explore how Azure can help partners respond to dominant trends within SMB customer cloud strategies.

CSP price and margin matter, but Microsoft's program updates mean partners must weigh up short-term discounts over strategic alignment.

Rhonda Robati, Executive Vice President of Crayon APAC assesses the factors driving Microsoft's channel strategy and the evolution needed to be a Partner of the Future.

What are Microsoft Solutions Partner designations, how do partners attain them and where’s the value in having one? We break it down.