Sales and Marketing
Data Protection for Business Leadership
Business leaders don't live in the tools. They live in the outcomes. The metrics they care about most are not always limited to compliance and risk. So how do you connect data protection to the big-ticket objectives, when they're less obvious? Our in-house pre-sales expert, Michael Brooke explains.
Blogs
Data Protection Partner Playbooks for SMB Customers
As cybersecurity and continuity converge in platforms and in practice, partners need new playbooks to address modern Data Protection standards. Our in-house cybersecurity pre-sales lead, Michael Brooke explains why.
Insights
Copilot Adoption Barriers
What holds customers back from adopting Copilot? In this article, we’ll look at the common hurdles and how to break through for success.
Insights
Copilot Readiness for SMBs
Copilot readiness amongst SMBs in APAC is moving from curiosity to consideration, and increasingly, to action. We look at the data on SMB business and IT objectives, how Copilot aligns and the emerging opportunities for partners.
Insights
AI at Scale
Once tools like Copilot become an invisible part of the operating fabric in every business how will the role of partners change? Find out in the last installment of our vlog series with Dr. Joseph Sweeney.
Insights
AI Pilot Projects
In the fourth of our six-part vlog series, Dr. Joseph Sweeney breaks down what can make - or break- a successful Gen AI pilot project.
Insights
AI Data Readiness vs. Risk
In part three of our six-part vlog series, Dr. Joseph Sweeney maps out the service and solution opportunities for partners when preparing SMB customers for Copilot adoption.
Insights
AI Automation: beyond the prompt
In the second article in our six-part vlog series, Dr. Joseph Sweeney explores how AI automation will evolve beyond manual prompts to enable new efficiencies at scale.
Insights
AI Workplace Innovation
To help our partners make sense of the tipping point between risk and reward with Gen AI, we've partnered with one of the region's leading advisors on the Future of Work, Dr. Joseph Sweeney. Part 1 of a 6-part vlog series.
Guides and eBooks
Microsoft Change Compendium
Insights, articles and resources on major updates in Microsoft's programs and licensing agreements and channel strategy.
Guides and eBooks
Microsoft Channel Strategy Guide
Partners of the Future is a guide to the past, present and future evolution of Microsoft's channel strategy, offering a frank and fearless interpretation of what recent changes mean for the Microsoft partner ecosystem.
Technical
Resilience by Design
Explore a modern stack solution that combines backup, storage, and identity controls within a scalable hybrid cloud framework.
Business
Delivering CX Outcomes for SMBs
If your SMB customers are prioritising Customer Experience improvements, this article is for you!
Insights
Deliver Data-Driven Value with Power BI
Deliver data-driven value with Power BI and harness the growing SMB customer demand for data analytics and visualisation.
Insights
Zero Trust Frameworks and Trend Micro
Solution adoption intent for Zero Trust is surging with SMBs across the region. Explore how Trend Micro can help partners respond.
Business
Veeam Immutable Backup
Find out why Veeam Immutable Backup is a solution fit for responding to increased demand for optimised security in backup and recovery data.
Training
Harnessing Hybrid Cloud
Explore how Azure can help partners respond to dominant trends within SMB customer cloud strategies.
Business
CSP Price, Margin and Value
CSP price and margin matter, but Microsoft's program updates mean partners must weigh up short-term discounts over strategic alignment.


