Insights
From Insight to Opportunity: How SMB Service Demand is Shaping the Next Growth Wave for Partners
Our award-winning partner program - Tech for Good - delivers amazing outcomes for social enterprises.
The latest news, industry views and technical How To's for our partners.
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Insights
Our award-winning partner program - Tech for Good - delivers amazing outcomes for social enterprises.
Insights
Our award-winning partner program - Tech for Good - delivers amazing outcomes for social enterprises.
Sales and Marketing
Business leaders don't live in the tools. They live in the outcomes. The metrics they care about most are not always limited to compliance and risk. So how do you connect data protection to the big-ticket objectives, when they're less obvious? Our in-house pre-sales expert, Michael Brooke explains.
Guides and eBooks
As SMBs mature in the Data Protection lifecycle, they need help to optimise spend, reduce the compliance burden and ensure results align to business objectives. The third installment of our Data Protection Playbook series provides practical guidance for partners on how to address emerging pressure and connect ongoing investment to measurable business value.
Blogs
Discover how Senserva’s partnership model transforms global cybersecurity innovation, addressing misconfiguration challenges and enabling organisations to stay ahead of evolving threats through collaboration.
Blogs
Fragmented data protection systems and processes create compliance proof-gaps for SMB customers. Scott Hagenus, Director, Cybersecurity here at Crayon explains.
Guides and eBooks
How can partners help their SMB customers to move from silos of security and continuity to a more cohesive, measurable and insurable data protection framework? The second edition in our Data Protection Playbook series maps out their journey, and yours.
Sales and Marketing
Ever wonder why a pitch has some IT Managers leaning forward, while others glaze over? Michael Brooke, Cybersecurity Pre-Sales Lead offers some insight on how to tune your approach to chime with different technical mindsets.
Vendor Announcements
Copilot for Business has landed at Microsoft Ignite 2025, levelling the GenAI playing field for SMB customers. Learn all about it from our man on the ground, Andreas Bergman.
Blogs
As cybersecurity and continuity converge in platforms and in practice, partners need new playbooks to address modern Data Protection standards. Our in-house cybersecurity pre-sales lead, Michael Brooke explains why.
Guides and eBooks
What triggers an SMB customer to begin exploring their need for better Data Protection? The first of our four Data Protection Playbooks for partners breaks down how to position and win in the Pre-Adoption and Exploration stage.
Blogs
Learn how Senserva’s partnership model is transforming global cybersecurity innovation and helping organisations stay ahead of evolving threats through collaboration.
Insights
Data Protection priorities are shifting for SMBs. Ramp up your ability to respond with curated insights, articles and resources to help you guide every customer conversation with confidence.
Blogs
Explore a detailed comparison of top private cloud solutions: VMware Cloud Foundation, Microsoft Azure Stack HCI, Red Hat OpenShift, and SUSE Rancher. Learn which platform best fits your business needs for VMs, containers, security, and cost.
Whitepapers
Data Protection is a must for all SMBs but how can partners align solution investment with critical business objectives? Our latest paper shows you how.
Blogs
Businesses everywhere are turning to private clouds for enhanced security, control, and compliance. While many tools offer private cloud capabilities, VMware Cloud Foundation (VCF) stands out as a comprehensive and powerful platform. As a Broadcom partner, we want to highlight the key benefits that differentiate VCF from other private cloud solutions.
Insights
All the latest insights, articles and resources on M365 Copilot, curated into one place.
Insights
What holds customers back from adopting Copilot? In this article, we’ll look at the common hurdles and how to break through for success.
Insights
SMB customers are storing greater volumes of sensitive data in more places than ever. Secure backup and recovery practices are essential to how they protect it.
Insights
Copilot readiness amongst SMBs in APAC is moving from curiosity to consideration, and increasingly, to action. We look at the data on SMB business and IT objectives, how Copilot aligns and the emerging opportunities for partners.

Connect Data Protection to strategic objectives via this Whitepaper

What are the most critical business objectives and solution adoption priorities for SMBs in our region? Download the latest Forrester study to find out!

Our APAC channel business is now part of a global organisation. That means there is a whole new world of value on offer for our partners. We can help you to tap into all of it.