Blogs
Microsoft Ignite 2025: the ‘need-to-know’ highlights
Catch our comprehensive summary of the highlights from Microsoft Ignite 2025, combined with the resources and links you need to dig into the detail!
FUTURE OF OPERATIONS SOLUTION SERIES
The Future of Operations study series provides our partners with deep insight into the small to medium sized business segment.
We invest in quantitative data to support your ability to respond ahead of emerging demand.
Let’s turn this insight into action!
To help our partners monetise demand trends in the study, we’ve matched solutions from our portfolio to analysis of SMB objectives, prioritised IT actions and adoption intent within the study.
For small and medium-sized businesses (SMBs) in Asia Pacific, the change is being driven by the convergence of AI, customer experience, and unified communications. The Future of Operations 2025 study reveals that:
In this context, Cytrack.io stands out as a modern enabler—offering AI-powered contact centre capabilities, omnichannel customer engagement, workforce analytics, and seamless CRM and UCaaS integrations.
For Crayon’s partners, Cytrack solutions represent a powerful way to help SMB clients improve productivity, elevate service, and drive lasting operational resilience.
While conferencing tools and digital workflows are well established (both at 49% adoption), SMBs now seek more integrated, intelligent solutions—moving beyond tool sprawl toward unified, AI-driven platforms.
The push toward UCaaS isn’t just about voice—it’s about bringing voice, chat, video, and social channels into a unified interface that enhances both internal collaboration and customer interaction.
Cytrack answers this need by delivering:
These features allow SMBs to run smarter, more connected workplaces—and for partners, they unlock repeatable, high-value service delivery.
Data drawn from the study shows a strong correlation between customer satisfaction and employee productivity. Cytrack bridges this gap with solutions that give agents the tools and insights they need to perform at their best—while also improving customer interactions across every touchpoint. For example:
Partners can package these capabilities into managed offerings—positioning themselves not just as tech providers, but as enablers of business value and customer retention.
For partners servicing the SMB segment, Cytrack offers several advantages:
If you’re a partner that’s developed a concentrated niche with customers in specific industries or verticals, sector fit matters.Cytrack delivers flexibility without complexity, whether you’re supporting a contact-heavy business like a dental chain, a distributed retail operation, or a high-touch professional services firm.
As noted in our Future of Operations Insights series on Modern Work 2027, SMB demand is rising for AI-enabled workplace tools that improve decision-making, automate routine tasks, and support cross-functional collaboration.
Cytrack positions partners to deliver this by offering:
The model is scalable, and the demand is clear.
The facts are 45% of SMBs surveyed intend to adopt AI-based reporting tools and 48% are planning to implement NLP.
Cytrack provides an efficient route to deliver both—with minimal friction.
For our partners, Cytrack opens new revenue streams across:
Partners that can offer pre-integrated, AI-capable productivity solutions like Cytrack will be seen as strategic allies, not just support providers.
The modern workplace is no longer just about getting things done—it’s about doing the right things, faster, with smarter tools and happier teams. Cytrack.io empowers SMBs to enhance customer experience, employee performance, and operational resilience—all while simplifying life for the partners who support them.
By embracing solutions like Cytrack, partners can deliver what SMBs now expect: integrated, intelligent, and outcome-focused productivity platforms that drive measurable business value.
Cytrack.io technology ensures partners can meet SMB customer ambitions to improve experience, innovation and resilience.
If you’re ready to lead this conversation and align with customer objectives, we’re standing by to show you how Cytrack solutions can help you deliver AI-enabled, unified communications service offerings.
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Blogs
Catch our comprehensive summary of the highlights from Microsoft Ignite 2025, combined with the resources and links you need to dig into the detail!
Training
In our latest webinar, our in-house Modern Work experts Jye Wong and Ksenia Turner will run you through a practical refresher on Solution Partner Designations; what they are, why they matter and how to get started.
Sales and Marketing
Business leaders don't live in the tools. They live in the outcomes. The metrics they care about most are not always limited to compliance and risk. So how do you connect data protection to the big-ticket objectives, when they're less obvious? Our in-house pre-sales expert, Michael Brooke explains.
Guides and eBooks
As SMBs mature in the Data Protection lifecycle, they need help to optimise spend, reduce the compliance burden and ensure results align to business objectives. The third installment of our Data Protection Playbook series provides practical guidance for partners on how to address emerging pressure and connect ongoing investment to measurable business value.
Training
Copilot Agents: what are they and how do they differ from AI assistants and chatbots? Our in-house Copilot expert Ksenia Turner explains the use cases and service opportunities for partners.
Blogs
Fragmented data protection systems and processes create compliance proof-gaps for SMB customers. Scott Hagenus, Director, Cybersecurity here at Crayon explains.
Guides and eBooks
How can partners help their SMB customers to move from silos of security and continuity to a more cohesive, measurable and insurable data protection framework? The second edition in our Data Protection Playbook series maps out their journey, and yours.
Sales and Marketing
Ever wonder why a pitch has some IT Managers leaning forward, while others glaze over? Michael Brooke, Cybersecurity Pre-Sales Lead offers some insight on how to tune your approach to chime with different technical mindsets.
Vendor Announcements
Copilot for Business has landed at Microsoft Ignite 2025, levelling the GenAI playing field for SMB customers. Learn all about it from our man on the ground, Andreas Bergman.
Press Release
Press Release
Blogs
As cybersecurity and continuity converge in platforms and in practice, partners need new playbooks to address modern Data Protection standards. Our in-house cybersecurity pre-sales lead, Michael Brooke explains why.
Guides and eBooks
What triggers an SMB customer to begin exploring their need for better Data Protection? The first of our four Data Protection Playbooks for partners breaks down how to position and win in the Pre-Adoption and Exploration stage.
Insights
Data Protection priorities are shifting for SMBs. Ramp up your ability to respond with curated insights, articles and resources to help you guide every customer conversation with confidence.
Partner Spotlight
In this Partner Spotlight, Acceltech Managing Director Ivy Tarrobago shares how Crayon’s responsive support enhances client outcomes and business growth.
Whitepapers
Data Protection is a must for all SMBs but how can partners align solution investment with critical business objectives? Our latest paper shows you how.
Press Release
Crayon has been recognised with a huge double win at the CRN Channel Asia awards ceremony.
Insights
All the latest insights, articles and resources on M365 Copilot, curated into one place.
Insights
SMB customers are storing greater volumes of sensitive data in more places than ever. Secure backup and recovery practices are essential to how they protect it.
Partner Spotlight
Bigfish Technology saved AU$20,000 on its annual Microsoft licensing after one call with Crayon and has since built a strong partnership that enabled Bigfish to get access to Crayon’s expertise and vendor ecosystem.
Insights
Insider risk is a subtle and continuous challenge for SMB customers. Turn it into a manageable and quantifiable aspect of their Data Protection strategy.
Blogs
From rethinking backup to governance frameworks and behavioural analytics, what's involved in building a complete Data Protection strategy for SMB customers?
Insights
We explore the evolution of Microsoft's channel strategy over the past ten years, and what can be learned by viewing it through a Value Cycle lens.
Guides and eBooks
The Microsoft Fabric Partner Guide curates our recent articles, videos and resources to accelerate Crayon partner learning.
Insights
Rhonda Robati, Executive Vice President of Crayon APAC assesses the factors driving Microsoft's channel strategy and the evolution needed to be a Partner of the Future.
Insights
SMBs across the APAC are not just increasing their technology investments—they are making strategic, forward-thinking moves to position themselves for long-term growth.
Insights
What are the most critical business objectives and solution adoption priorities for SMBs in our region? Download the latest Forrester study to find out!
Sales and Marketing
Practical tips for crafting and activating a compelling Copilot GTM proposition.
Webinars Series
This webinar covers key features and best practices to help you stay ahead of threats.
Guides and eBooks
What are the things that make employee’s more productive?

Connect Data Protection to strategic objectives via this Whitepaper

What are the most critical business objectives and solution adoption priorities for SMBs in our region? Download the latest Forrester study to find out!

Our APAC channel business is now part of a global organisation. That means there is a whole new world of value on offer for our partners. We can help you to tap into all of it.