Blogs
Microsoft Ignite 2025: the ‘need-to-know’ highlights
Catch our comprehensive summary of the highlights from Microsoft Ignite 2025, combined with the resources and links you need to dig into the detail!
Unified Program for Migration, Modernization & AI Innovation
Sign Up NowMicrosoft’s Azure Accelerate program brings together all previous Migrate & Modernise and Innovate engagements into a single, streamlined structure. Crayon is uniquely positioned to help partners unlock these incentives with deep technical expertise and proven delivery across APAC. (Previously known as AMM and Azure Innovate)
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Crayon brings unmatched technical depth and delivery excellence to every Azure migration. As a Microsoft Cloud Solutions Partner with 6/6 Solutions Partner designations, and a certified Azure Expert MSP, Crayon is one of the few distributors globally with this level of recognition. |
Our in-house Microsoft-certified experts deliver end-to-end Azure services—from assessment and planning to secure migration and post-deployment optimization—following Microsoft’s Cloud Adoption Framework. We tailor every deployment to your customer’s unique needs, ensuring scalable, secure, and future-ready Azure environments.
Partner with Crayon to unlock funded engagements, accelerate delivery, and drive real Azure growth.


Find out how we helped Strata Networks on their Azure migration journey.
Crayon offers flexible engagement models tailored to your Azure migration maturity — from full-service delivery to strategic co-delivery with Microsoft. Here’s how we support you:
| Core Migrate & Modernize | AI, Data & App Innovation |
|---|---|
| Purpose: Migrate and modernize infrastructure, databases, and apps to Azure. |
Purpose: Build modern apps, deploy GenAI, and modernize data estates. |
Includes:
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Includes:
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Engagement Size Table – Pre-Sales and Post-Sales (by ACR Range and Timeline)
(Applicable to all Azure Accelerate engagements)
| Engagement Phase | Size | Minimum Threshold ACR Requirement (USD | Project Delivery Timeline |
|---|---|---|---|
| Pre-Sales | Standard | $15K – $250K | 120 days |
| Large | >$250K | 120 days | |
| Post-Sales | XXS | $5K – $15K | 120 days |
| XS | >$15K – $50K | 120 days | |
| S | >$50K – $100K | 120 days | |
| M | >$100K – $250K | 200 days | |
| L | >$250K | 260 days |
Azure Accelerate is a Microsoft incentive program designed to help partners fast-track customer migrations and modernizations to Azure. It includes expert delivery support via the Cloud Accelerate Factory and offers financial rewards based on project size and engagement type.
Azure Accelerate supports a wide range of engagements, including:
Cloud Accelerate Factory provides Microsoft expert assistance at no cost to partners. They help with:
Here’s how you can take advantage of this program in three simple steps:
1. Register your interest here
2. One of our Azure experts will contact you shortly
3. We will explain the Azure Accelerate program and complete the customer nomination with you in Microsoft Partner Center.
Thanks for your interest in the Azure Accelerate Program. One of our team members will be in touch with you shortly.
Blogs
Catch our comprehensive summary of the highlights from Microsoft Ignite 2025, combined with the resources and links you need to dig into the detail!
Training
In our latest webinar, our in-house Modern Work experts Jye Wong and Ksenia Turner will run you through a practical refresher on Solution Partner Designations; what they are, why they matter and how to get started.
Sales and Marketing
Business leaders don't live in the tools. They live in the outcomes. The metrics they care about most are not always limited to compliance and risk. So how do you connect data protection to the big-ticket objectives, when they're less obvious? Our in-house pre-sales expert, Michael Brooke explains.
Guides and eBooks
As SMBs mature in the Data Protection lifecycle, they need help to optimise spend, reduce the compliance burden and ensure results align to business objectives. The third installment of our Data Protection Playbook series provides practical guidance for partners on how to address emerging pressure and connect ongoing investment to measurable business value.
Training
Copilot Agents: what are they and how do they differ from AI assistants and chatbots? Our in-house Copilot expert Ksenia Turner explains the use cases and service opportunities for partners.
Blogs
Fragmented data protection systems and processes create compliance proof-gaps for SMB customers. Scott Hagenus, Director, Cybersecurity here at Crayon explains.
Guides and eBooks
How can partners help their SMB customers to move from silos of security and continuity to a more cohesive, measurable and insurable data protection framework? The second edition in our Data Protection Playbook series maps out their journey, and yours.
Sales and Marketing
Ever wonder why a pitch has some IT Managers leaning forward, while others glaze over? Michael Brooke, Cybersecurity Pre-Sales Lead offers some insight on how to tune your approach to chime with different technical mindsets.
Vendor Announcements
Copilot for Business has landed at Microsoft Ignite 2025, levelling the GenAI playing field for SMB customers. Learn all about it from our man on the ground, Andreas Bergman.
Press Release
Press Release
Blogs
As cybersecurity and continuity converge in platforms and in practice, partners need new playbooks to address modern Data Protection standards. Our in-house cybersecurity pre-sales lead, Michael Brooke explains why.
Guides and eBooks
What triggers an SMB customer to begin exploring their need for better Data Protection? The first of our four Data Protection Playbooks for partners breaks down how to position and win in the Pre-Adoption and Exploration stage.
Insights
Data Protection priorities are shifting for SMBs. Ramp up your ability to respond with curated insights, articles and resources to help you guide every customer conversation with confidence.
Partner Spotlight
In this Partner Spotlight, Acceltech Managing Director Ivy Tarrobago shares how Crayon’s responsive support enhances client outcomes and business growth.
Whitepapers
Data Protection is a must for all SMBs but how can partners align solution investment with critical business objectives? Our latest paper shows you how.
Press Release
Crayon has been recognised with a huge double win at the CRN Channel Asia awards ceremony.
Insights
All the latest insights, articles and resources on M365 Copilot, curated into one place.
Insights
SMB customers are storing greater volumes of sensitive data in more places than ever. Secure backup and recovery practices are essential to how they protect it.
Partner Spotlight
Bigfish Technology saved AU$20,000 on its annual Microsoft licensing after one call with Crayon and has since built a strong partnership that enabled Bigfish to get access to Crayon’s expertise and vendor ecosystem.
Insights
Insider risk is a subtle and continuous challenge for SMB customers. Turn it into a manageable and quantifiable aspect of their Data Protection strategy.
Blogs
From rethinking backup to governance frameworks and behavioural analytics, what's involved in building a complete Data Protection strategy for SMB customers?
Insights
We explore the evolution of Microsoft's channel strategy over the past ten years, and what can be learned by viewing it through a Value Cycle lens.
Guides and eBooks
The Microsoft Fabric Partner Guide curates our recent articles, videos and resources to accelerate Crayon partner learning.
Company Announcements
Crayon will handle all order processes for VMware Cloud Service Provider (VCSP) Pinnacle and Premier partners in the region.
Blogs
When it comes to SPLA compliance, it’s far better to be transparent than to be exposed. Find out why and how Crayon can help.
Blogs
SMBs in Asia Pacific are maintaining or increasing their investments in cloud technologies, despite rocky market conditions. Find out why.
Blogs
Insights on the direction of SMB cloud adoptions across the region, and the capabilities they most value in their technology service providers.

Connect Data Protection to strategic objectives via this Whitepaper

What are the most critical business objectives and solution adoption priorities for SMBs in our region? Download the latest Forrester study to find out!

Our APAC channel business is now part of a global organisation. That means there is a whole new world of value on offer for our partners. We can help you to tap into all of it.