(Sydney, Australia) — Crayon, a global leader in IT services and innovation, announced two new senior management roles, enhancing its support to the partner ecosystem in the region. Joel Ramirez has been appointed as Senior Commercial Director – Channel APAC, and Tovia Va’aelua has been promoted to VP Sales – Technology for Good, APAC.
“I am pleased to welcome Joel to Crayon, and congratulate Tovia on his promotion,” said Rhonda Robati, EVP Asia Pacific. “As part of our customer- and partner-first approach, we are committed to bringing the best support and value to our partners. With Joel and Tovia’s exceptional talent, we will further deliver a 360-degree support model and expertise to empower our partners to achieve their goals”
Ramirez is responsible for leading both the Channel Sales Division and Technology Advisory Group in the region, bringing his extensive market knowledge and transformational thought leadership to drive impact. He will focus on collaborating with partners, provide thought leadership and championing Crayon and rhipe’s partners to help grow their businesses.
“I was once a partner myself, so I have unique experience that enables me to understand partner’s pain points, and help to find solutions for the best outcomes,” said Ramirez. “I look forward to connecting with our incredibly talented global team, to collaborate and provide the best solutions to our partners, while building meaningful relationships across the region.”
Ramirez, who will report to Warren Nolan, Senior Vice President of Channel & Strategy, has more than two decades of experience in the IT industry. He began his career as an IT reseller, then started an ERP implementation company that became publicly listed. He also co-founded the tech software company Wiise.com, which was sold to KPMG in partnership with Microsoft, and authored the book ‘Better Together – Why loneliness is killing us and what we can do about it.’
“Joel exemplifies what we want out of our combined organisation. We know we are better together as one team for our partners, as together we offer the opportunity to automate and optimize in the cloud, accelerate product development, and scale to meet global demands” said Robati. “We know Joel will voice our partner’s needs to cater better for them and support their growth.”
Tovia Va’aelua joined the company in 2018 as the NZ Country Manager and was responsible for spearheading the Technology Advisory Group practice. In his new role, starting January 2023 as Vice President Sales – Technology for Good Sales, APAC, Va’aelua reports to Rhonda Robati. He will focus on supporting the growth of partners with social impact through technology, and scaling Crayon’s Global Environmental, Social, and Governance (ESG) strategy across Asia Pacific.
“We want to support our partners in all streams. As Crayon advocates for technology as a driver for the greater good, this is a significant area of the business that shows our global commitment to sustainable development,” said Robati. “I am sure Tovia will be exceptional in supporting this often-underserved community of partners.”
Va’aelua himself is looking forward to his new role for the impact it will bring. As Global Industries focus on key pillars of People, Purpose, Prosperity and Planet, Va’aelua believes that his role has an important part to play in helping Partners to understand how incorporating Social Good strategies can make their businesses more profitable and sustainable at the same time.
“Being part of Crayon has been one of the most enjoyable experiences of my professional journey to date,” said Va’aelua “Combining my passion for social good with the incredible work we deliver through the Tech for Social Impact program and our global ESG initiatives will help Crayon best support our customers and partners in achieving their ESG goals, and become a leader in sustainable technology”
Through Crayon’s acquisition of rhipe, the combined APAC team has grown to over 750 employees in more than 10 countries.
This post was originally published on Crayon.
For media inquiries, please contact:
Ana Pedraza
E: Ana.pedraza@crayon.com
APAC Communications Director
Ph: +65 82514136
