CONNECT: SHIFT 2030
The era of one‑off projects is over. Services are now the growth engine for MSPs.
This event brings together forward‑thinking MSPs to explore how to build, scale and monetise high‑value services across cloud, data, security, and AI, and stay ahead as we move toward 2030. To win, MSPs must shift fast from reactive delivery to repeatable, services‑led models that drive ongoing value, deeper customer stickiness and predictable revenue.
That’s where Crayon comes in.
We don’t just advise and sell licenses. We build with you.
From shaping your services strategy to launching and scaling real offerings, Crayon helps MSPs turn capability into commercial, repeatable services. With proven frameworks and hands‑on delivery support, we will accelerate your path from idea to revenue at Crayon Connect.
Choose your city
Agenda
Keynote Speakers
Mathew Howard
General Manager – Channel ANZ
Crayon, a SoftwareOne Company
Samantha Said
Senior Partner Development Manager
Microsoft
Special Guest
Brad Twynham
The Decision Advantage: Winning in a World Where AI Knows More Than You Do
As AI becomes embedded across every platform, workflow, and customer interaction, the role of the IT partner is fundamentally changing.
Technology is no longer the differentiator.
The ability to translate it into business decisions and outcomes is.
This keynote explores how partners can move beyond implementation and into a true advisory role, helping clients make better decisions, not just deploy better systems.
Drawing on work with executive teams navigating AI led transformation, this session introduces a practical framework for shifting from capability to commercial impact.
Sponsors
Highlights from 2025
Why attend
Expert Speakers
Industry expert speakers covering key topics related to cybersecurity, risk and resilience and the rise of AI.
Interactive Workshops
Deep dive into cybersecurity insights and solutions with an afternoon of specialized workshop sessions focused on key business and technical themes.
Solutions Expo
Explore our wide range of vendors and services in the solutions expo.
Networking Opportunities
Network with industry peers before, during and after the event in the solutions expo zone.
