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CONNECT: SHIFT 2030

The era of one‑off projects is over. Services are now the growth engine for MSPs.

This event brings together forward‑thinking MSPs to explore how to build, scale and monetise high‑value services across cloud, data, security, and AI, and stay ahead as we move toward 2030. To win, MSPs must shift fast from reactive delivery to repeatable, services‑led models that drive ongoing value, deeper customer stickiness and predictable revenue.

That’s where Crayon comes in.
We don’t just advise and sell licenses. We build with you.

From shaping your services strategy to launching and scaling real offerings, Crayon helps MSPs turn capability into commercial, repeatable services. With proven frameworks and hands‑on delivery support, we will accelerate your path from idea to revenue at Crayon Connect.

 

Choose your city

 

Sydney
Sydney
Event Date: 20 May 2026
Venue: Hilton Hotel, Sydney

REGISTER HERE

Melbourne
Melbourne
Event Date: 28 May 2026
Venue: InterContinental Hotel, Melbourne

REGISTER HERE

 

 

Agenda

Time Session
8:00am Guest arrival / Refreshments / Networking
9:00am Executive Welcome
Mat Howard, General Manager – Channel ANZ
9:40am Thought-leadership Keynote
Brad Twynham
International Leadership Keynote SpeakerThe Decision Advantage:
Winning in a World Where AI Knows More Than You DoMost partners have access to incredible capability right now, AI, cloud, automation, security but many are still being positioned by clients as implementers rather than advisors. The shift to 2030 won’t be defined by who has the best technology. It will be defined by who can translate that technology into clear business outcomes.Audience will walk away with a clearer way to position themselves with clients:

  • From brewing the noise to becoming the signal for their clients.
  • From implementation to decision support
  • From capability to commercial value
10:25am Morning Tea Break / Sponsor Networking in Solutions Exchange
10:55am Microsoft Keynote: AI Transformation for SMB
Samantha Said
Senior ANZ Partner Development Manager
11:30am GTIA | Business Breakout

Stephen Parker
Business Transformation Advisor | Entrepreneur | Lecturer (Sydney)

Maria Armstrong
Community Manager, IT Events Australia (Melbourne)

State of the Channel 2026 Business Trends, Opportunities & Challenges ITSPs Face the AI Era.
  • What’s accelerating in the ANZ channel, and what’s holding partners back
  • Where growth is shifting: from infrastructure to AI, cybersecurity and managed services
  • Why AI-driven partners are 5x more likely to be ahead of plan
  • The execution and pricing gaps to close to win in 2026
 Microsoft | Tech Breakout

Tom Perak
Partner Solutions Sales Manager (Sydney)

Michael Callanan (Melbourne)

Managed Services in the Era of AI with data security and governance demo
  • Why managed services need to evolve as customers turn on Copilot and AI
  • The Microsoft security and governance stack that makes AI safe at scale (Purview, Defender, Entra)
  • Live demo: locking down and governing an AI-enabled tenant end-to-end
  • A blueprint for productising this into a margin-rich, repeatable managed service
12:15pm Lunch Break / Sponsor Networking in Solutions Exchange
13:15pm Google | Business Breakout

Ross Cook
Manager, Strategic Partnerships, ANZ Google
Jacob Mukkada
Customer Engineer, Google

The Agent Gold Rush: Striking Gold with Google Cloud
  • The State of Play: Agentic Trends 2026
  • The Critical Hurdle: Context & Governance
  • Why Google Cloud?
  • Deep Dive: The Gemini Enterprise App
  • Deep Dive: Gemini Enterprise Agent Platform
  • Proof of Value: Success Stories
 Veeam | Tech Breakout

AI Resilience with Veeam
  • Overview on threat actors and AI resiliency to set the landscape
  • Latest insights from Veeam Data Trust and Resilience Report 2026
  • VDC365 and Security AI demo
  • Veeam Intelligent Resilience Ops demo
14:05pm Microsoft | Business Breakout

Jo Killalea-Walford
Partner Solutions Sales, SMB

Tovia Va’Aelua
VP of Sales, Tech for Good, Crayon

Grow Your Business in New Markets with Microsoft
  • Explore where the next wave of partner growth is emerging across the ANZ market
  • Identify new revenue opportunities in underpenetrated segments, including education and community organisations
  • Learn how partners are diversifying their customer base to drive sustainable, profitable growth with Microsoft solutions
 Crayon | Tech Breakout

Gino Barletta
Senior Cyber Security Consultant

Expert Security Posture Management, Configuration Drift Detection Done Right – from the field
  • Attending this session, you will understand the hidden risks and learn of the impacts of Configuration Drift to the environments you manage.
  • With “notes from the field”, gain real world skills in identifying gaps, validating security controls, configuration management lifecycle and governance remediation.
  • Gain practical “take-away” steps for success, you can implement.
14:50pm Afternoon Tea Break / Sponsor Networking in Solutions Exchange
15:20pm Crayon | Business Breakout

Alex Becker
Vice President Channel & Presales ANZ

Beyond Licensing: Unlocking New Services Revenue with Crayon
  • The shift beyond licensing
  • Where the revenue is in the current landscape
  • Scaling without the risk
  • Go to market with Crayon
  • Real partner success stories
 Sponsor | Tech Breakout
More Details to follow
16:10pm Fireside Chat: From complexity to clarity – partners winning across the cloud

Cloud doesn’t have to be complicated. In this fireside chat, hear how partners are cutting through complexity, simplifying their approach, sharpening their services and unlocking real growth with Crayon.

Expect straight-talking insights on what’s working, what’s not, and how to turn cloud chaos into scalable, profitable service success.

Host: Mat Howard, General Manager – Channel ANZ
16:40pm Closing & Prize Giveaways
16:50pm Networking Drinks + Canapés
18:50pm Event Close

 

Keynote Speakers

Keynote Speakers

Mathew Howard

General Manager – Channel ANZ
Crayon, a SoftwareOne Company

Samantha Said

Senior ANZ Partner Development Manager
Microsoft 

Special Guest

Brad Twynham

The Decision Advantage: Winning in a World Where AI Knows More Than You Do
As AI becomes embedded across every platform, workflow, and customer interaction, the role of the IT partner is fundamentally changing.
Technology is no longer the differentiator.
The ability to translate it into business decisions and outcomes is.
This keynote explores how partners can move beyond implementation and into a true advisory role, helping clients make better decisions, not just deploy better systems.
Drawing on work with executive teams navigating AI led transformation, this session introduces a practical framework for shifting from capability to commercial impact.

Sponsors

Sponsors

Crayon Connect 2026, Sponsors List

Highlights from 2025

Why attend

Why attend

Expert Speakers

Industry expert speakers covering key topics related to cybersecurity, risk and resilience and the rise of AI.

Interactive Workshops

Deep dive into cybersecurity insights and solutions with an afternoon of specialized workshop sessions focused on key business and technical themes.

Solutions Expo

Explore our wide range of vendors and services in the solutions expo.

Networking Opportunities

Network with industry peers before, during and after the event in the solutions expo zone.