This FAQ was developed to provide guidance and clarity on the most frequently asked questions from our partners, and channel business. It will be regularly updated and expanded as new information becomes available.
Customers and customer-related questions
Portfolio
No, there will be no immediate changes. At this point, the combination of Crayon and SoftwareOne means Business as Usual. Our future combined Services organization will continue to deliver services to our partners with high quality as per existing agreements. Combining the Services organizations aims at growing the business by leveraging synergies and complementary items in the portfolios resulting in a stronger positioning as a company. SoftwareOne and Crayon share a common focus on their portfolios. We have a tremendous opportunity to learn from one another and the market – insights we intend to channel into meaningful improvements in the coming months.
Contracts and Agreements
Existing contracts and agreements will continue to apply. Any changes in the future will be communicated clearly and in a timely manner.
Not at this stage, as the Crayon legal entities will remain in place for now, meaning current contracts will continue to apply. Over time, if there are changes such as a merger of legal entities or a shift in how certain services are provided, some contract updates may be necessary, typically during renewals or when adopting new offerings. Partners will not be asked to sign a new agreement unless there’s a specific reason to do so.
Existing contracts and agreements will continue to apply. Any changes in the future will be communicated clearly and in a timely manner.
Not at this stage, as the Crayon legal entities will remain in place for now, meaning current contracts will continue to apply. Over time, if there are changes such as a merger of legal entities or a shift in how certain services are provided, some contract updates may be necessary, typically during renewals or when adopting new offerings. Partners will not be asked to sign a new agreement unless there’s a specific reason to do so.
Partner Relationships
There are no changes as of now, if changes become necessary later, they will be clearly communicated.
We will maintain a partner-centric approach where channel partners have the final say on how they want to be managed moving forward. We will ensure prompt and proper communication with our partners regarding the next relevant steps.
Where possible, we will seek to optimize partner agreements to provide better terms, but in the short term, the combination will not impact the billing or pricing for existing partners.
Integration
Strategy
The formal integration began on Day One (July 3, 2025). Integration has been staged, and we will share regular updates as key milestones are reached.
The integration is being led jointly by teams from Crayon and SoftwareOne, with close collaboration across key functions.
Impact on Daily Business
No impact on the performance or reliability of IT systems is expected as of July 3, 2025. At this stage, no major technical changes are being introduced – only measures to support easier collaboration between SoftwareOne and Crayon users.
There will be no changes to existing security protocols as of July 3, 2025. Users will continue to operate under the current security standards of their respective environments. Sensitive data must still be handled according to each company’s established policies and procedures.
Data Privacy and Risk Mitigation
The same data privacy and security controls that were in place before the integration will remain active throughout the integration process. Each company will continue to operate under its own established security and privacy policies, which will govern their respective environments. Any future changes to these controls will be clearly communicated to the relevant stakeholders.
IT Support
IT support teams from both companies will work closely together to resolve any issues as quickly as possible. Partners should continue to contact their usual IT support channels.
Combined Company
Following a careful and collaborative evaluation by a joint team from both companies, the decision was made to move forward under the SoftwareOne name and logo for the unified organization.
While the SoftwareOne name will serve as our shared brand, this is not a continuation of one company over the other. Crayon’s strong Scandinavian roots, values-driven culture, partner-first and customer-centric tone of voice, and refined visual identity have played a defining role in shaping the joint future. These attributes will be thoughtfully embedded into an evolved brand expression and will serve to elevate the way both companies represent themselves globally.
In APAC, the Crayon brand will operate as the Channel brand until October 1, 2026.
Throughout a transition period, the Crayon brand will remain in place. This is especially significant for our channel and partner ecosystem, ensuring consistency, continuity, and recognition across our trusted partner relationships.
The combined company will have ca. 13,000 employees.
There are no changes at this time. As for the future, it is too early to provide details. However, it is important to note that commitment to social issues and local communities is a key pillar of both companies.
Crayon and SoftwareOne’s Joint Rules of Engagement
As Crayon and SoftwareOne come together, there may be specific scenarios where we need to engage directly. Some customers require specialized expertise such as advanced Software Asset Management (SAM), FinOps, or large-scale optimization services — areas where Crayon and SoftwareOne have strong, recognized capabilities. Direct engagement may also occur when a customer explicitly requests Crayon’s involvement, when environments are large or multi-country in scope, or when a partner prefers Crayon to lead due to capacity or capability constraints. In all cases, we approach direct engagement with clear boundaries, full transparency, and respect for partner relationships.
Crayon operates direct segments with defined boundaries and a fixed number of accounts. No billing will shift away from existing partners. Current partner billing remains unchanged. To protect partner-led relationships and revenue streams, direct sales teams focus exclusively on net-new business within their assigned accounts.
Our RoE includes credit- and margin-sharing guidelines for common scenarios, including licensing, CSP and EA transitions, AWS engagements, and Marketplace transactions. These clearly defined rules support collaboration between direct and indirect teams, provide clarity on ownership and contribution, and ensure partners are fairly recognized for the value they deliver. Your Partner Account Manager can walk you through how these rules apply to specific opportunities.


