The journey towards digital transformation has accelerated for SMBs. Cloud solutions, AI, and digital operations at the core are no longer nice-to-have—they’re essential to remaining competitive.
Crayon’s 2025 release of the biennial Future of Operations study analyses the influence of AI on the strategic agenda for the regions SMB decision makers.
Gain a forward view to the Business and IT objectives driving demand for cloud solutions, services and technical capabilities from now into 2027.
The role of cloud infrastructure and platforms in shaping SMB operations is more critical than ever.
Cloud-first remains the cornerstone strategy but SMBs are rethinking ‘cloud-only’ and are adapting their strategies to suit the Age of AI.
47% of SMBs surveyed plan to manage their organisation’s workloads on hybrid cloud over the next two years.
Are you ready to help them expand their cloud horizons?
Data is everywhere, but insights are still hard to come by for SMBs.
Solution adoption intent is over 40% in Business Intelligence, Business Analytics PaaS, CRM and Customer Journey Analytics categories.
Modernised data strategies become critical as more SMBs use AI to drive value from business applications.
They’re scouting for external expertise to meet new data-led needs.
More SMBs expect technology investments to contribute directly to increased business value.
An average 66% of respondents place high to critical priority on KPIs that align and link technology investments and initiatives to strategic business objectives and metrics.
These expectations get passed on to external IT experts.
Business language fluency is a competitive advantage.
As SMBs increase the pace of digital transformation, safeguarding everything they’ve gained from their cloud investments – and all they stand to gain from AI – becomes the #1 priority for SMBs.
76% of survey respondents see improving security and data privacy as a high to critical priority.
Cybersecurity is finally becoming an all-of-business imperative.
Thank you for your interest in the study. You will receive a copy of the study in your inbox shortly.
Insights
Data Protection priorities are shifting for SMBs. Ramp up your ability to respond with curated insights, articles and resources to help you guide every customer conversation with confidence.
Vendor Announcements
Check out curated announcements, updates and important actions for Microsoft Cloud and Modern Work partners. All the latest info, updated monthly, all in one place.
Partner Spotlight
In this Partner Spotlight, Acceltech Managing Director Ivy Tarrobago shares how Crayon’s responsive support enhances client outcomes and business growth.
Whitepapers
Data Protection is a must for all SMBs but how can partners align solution investment with critical business objectives? Our latest paper shows you how.
Press Release
The full roll-out of Crayon's next generation Cloud-iQ platform has arrived, with enhanced features and functionality that partners will love.
Press Release
Crayon has been recognised with a huge double win at the CRN Channel Asia awards ceremony.
Insights
All the latest insights, articles and resources on M365 Copilot, curated into one place.
Insights
SMB customers are storing greater volumes of sensitive data in more places than ever. Secure backup and recovery practices are essential to how they protect it.
Partner Spotlight
Bigfish Technology saved AU$20,000 on its annual Microsoft licensing after one call with Crayon and has since built a strong partnership that enabled Bigfish to get access to Crayon’s expertise and vendor ecosystem.
Insights
Insider risk is a subtle and continuous challenge for SMB customers. Turn it into a manageable and quantifiable aspect of their Data Protection strategy.
Blogs
From rethinking backup to governance frameworks and behavioural analytics, what's involved in building a complete Data Protection strategy for SMB customers?
Case Studies
Find out how Dynamics Square combined Cloud ERP and Copilot to transform operations for a growing pharmaceutical manufacturer.
Case Studies
Explore how Dynamics Square delivered a 25% cost reduction for AV Health in our latest case study.
Case Studies
Learn how Navigatum reduced Azure infrastructure costs and delivered a cost-effective, scalable foundation for growth for a leading strata firm.
Guides and eBooks
Insights, articles and resources on major updates in Microsoft's programs and licensing agreements and channel strategy.
Insights
We explore the evolution of Microsoft's channel strategy over the past ten years, and what can be learned by viewing it through a Value Cycle lens.
Insights
Rhonda Robati, Executive Vice President of Crayon APAC assesses the factors driving Microsoft's channel strategy and the evolution needed to be a Partner of the Future.
Guides and eBooks
The Microsoft Fabric Partner Guide curates our recent articles, videos and resources to accelerate Crayon partner learning.
Business
If your SMB customers are prioritising Customer Experience improvements, this article is for you!
Insights
SMBs in APAC are ramping up adoption of cloud-based business applications. Find out why and how this influences the services and capabilities sought from their trusted IT service partners.
Insights
Deliver data-driven value with Power BI and harness the growing SMB customer demand for data analytics and visualisation.
Insights
Solution adoption intent for Zero Trust is surging with SMBs across the region. Explore how Trend Micro can help partners respond.
Insights
Explore how SMBs in APAC are leveraging cybersecurity solutions and AI technologies toward achieving critical business objectives.
Insights
Explore data trends from the Future of Operations and learn how to turn insights into action in the Productivity domain.
Insights
SMB operations in the Asia Pacific region are shifting from traditional backup and disaster recovery toward something more transformative.
Insights
The latest in our Future of Operations insights series looks at why SMBs are pursuing hybrid cloud and multi-cloud strategies to achieve their business objectives.
Blogs
To plan the ultimate Data Value party for your customers, you need to set data free to mingle!
Podcast
Crayon's Global Lead for Hosting Partners, Andreas Bergman joins Microsoft's Hybrid Cloud Partners podcast to share cloud trends from around the world.
Insights
SMBs across the APAC are not just increasing their technology investments—they are making strategic, forward-thinking moves to position themselves for long-term growth.
Insights
Small to medium-sized businesses in the APAC region are gearing up tech investments to drive outcomes for customer experience, revenue, business adaptability and innovation. How will SMBs leverage emerging technologies to achieve their strategic objectives?
